Social Media Presentation to the DMA Response Council
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Presentation and overview of social media given to DMA Response council. Includes several infographics cobbled together from other slidesharers.
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Social Media Presentation to the DMA Response Council
- 1. DMA Response Council Social Media Presentation Toby Beresford Chair DMA Social Media Council Social Media Strategist, Syncapse t.beresford@syncapse.com SYNCAPSE | New York - Toronto – London - Portland 11 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 2. About the DMA Social Media Council DMA’s newest council – October 2011 1. White Papers 1. Employee Use of Social Media 2. Social Media Legal Considerations (coming soon) 3. Social Media Procurement (coming soon) 2. Social Media Breakfast Briefing events 3. DMA Social Media Helpdesk SYNCAPSE | New York - Toronto – London - Portland 6 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 3. DMA Social Media Helpdesk Campaign advice • Platform policy compliance • gambling and alcohol content, • promotions, • incentivisation, • advertising rules • Data privacy compliance SYNCAPSE | New York - Toronto - London - Boston - Portland 23 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 4. About Syncapse We enable the world’s leading marketers to profitably build, manage, and measure connections with consumers across multiple social media platforms. XYZ BRAND SYNCAPSE | New York - Toronto – London - Portland 4 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 5. The Syncapse platform. Social Networks Integrated Technology Platform Professional Services SYNCAPSE AGENCY Professional Services Relationships SYNCAPSE | New York - Toronto – London - Portland 5 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 6. How we communicate is changing SYNCAPSE | New York - Toronto – London - Portland 12 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 8. In response to increasing amounts of information SYNCAPSE | New York - Toronto – London - Portland 13 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 10. This means new channels are emerging that replace old ones SYNCAPSE | New York - Toronto – London - Portland 14 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 12. With the internet as the global and increasingly universal communications platform SYNCAPSE | New York - Toronto – London - Portland 15 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 15. The internet is increasingly being used for social networking SYNCAPSE | New York - Toronto – London - Portland 16 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 17. Across all age groups SYNCAPSE | New York - Toronto – London - Portland 17 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 19. This is only accelerating in the age of Smartphones SYNCAPSE | New York - Toronto – London - Portland 18 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 23. Most companies, especially in the USA, have now adopted social media as part of their marketing Social Media marketing budgets are now in the $$$ millions SYNCAPSE | New York - Toronto – London - Portland 19 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 26. Social media is a fragmented marketplace with many many channels SYNCAPSE | New York - Toronto – London - Portland 21 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 28. But four dominate! YouTube Twitter Facebook LinkedIn SYNCAPSE | New York - Toronto – London - Portland 22 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
- 29. “YouTube is a video-sharing website on which users can upload, share, and view videos.” (Wikipedia)
- 32. “Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page” (Wikipedia)
- 35. “Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc.,with more than 500 million active users in July 2010, which is about one person for every fourteen in the world.” (Wikipedia)
- 39. “LinkedIn (pronounced /!l"#kt.$"n/) is a business-oriented social networking site. Founded in December 2002 and launched in May 2003,[2] it is mainly used for professional networking.” (Wikipedia)
- 43. Social Media – just a fad? http://www.youtube.com/watch?v=lFZ0z5Fm-Ng SYNCAPSE | New York - Toronto – London - Portland 7 All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.