Social Media for Biz

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presented to small businesses Nov 09

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Social Media for Biz

  1. 1. What is Social Media?
  2. 2. This is You
  3. 3. This Is You Networking
  4. 4. This Is You SOCIAL Networking SOCIAL Networking
  5. 5. Internet Marketing You Them
  6. 6. Social Media Marketing You Them
  7. 7. Ask Yourself... <ul><li>What are your goals? </li></ul><ul><li>Who is your audience? </li></ul><ul><li>What is your capacity? </li></ul><ul><li>What is your commitment? </li></ul>
  8. 8. Social Media is...
  9. 9. Conversations
  10. 10. Connections
  11. 11. Communication
  12. 12. Community
  13. 13. Tools
  14. 14. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
  15. 15. Blog <ul><li>Blogger, WordPress, Typepad </li></ul><ul><li>Easy publishing </li></ul><ul><li>Current information </li></ul><ul><li>Frequent posting </li></ul><ul><li>Strong point of view </li></ul>
  16. 16. Wiki <ul><li>WikiSpaces, PBWiki, WikiDot </li></ul><ul><li>Web sites for collaboration </li></ul><ul><li>Group can add content </li></ul><ul><li>Group can edit content </li></ul><ul><li>Changes can be monitored </li></ul>
  17. 17. Microblogging <ul><li>Twitter, Tumbler, Plurk, Posterous </li></ul><ul><li>Short, concise messages </li></ul><ul><li>Mobile device enabled </li></ul><ul><li>Conversations and community </li></ul><ul><li>Broadcasting and filtering </li></ul>
  18. 18. <ul><li>Professional </li></ul><ul><li>General </li></ul><ul><li>Niche </li></ul><ul><li>Multimedia </li></ul>Types of Social Networks
  19. 19. Image Sharing <ul><li>community around pictures </li></ul><ul><li>flickr </li></ul><ul><li>Photobucket </li></ul><ul><li>Mimeo </li></ul><ul><li>Whrrl </li></ul>
  20. 20. Bookmark Sharing <ul><li>Shared interests </li></ul><ul><li>del.icio.us </li></ul><ul><li>mag.nolia </li></ul><ul><li>NetClips </li></ul><ul><li>StumbleUpon </li></ul>
  21. 21. Content Rating <ul><li>Shared opinions </li></ul><ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>Kirtsy </li></ul><ul><li>Care2 </li></ul>
  22. 22. Podcasting <ul><li>Audio: Utterli, Audioboo </li></ul><ul><li>Video: YouTube, Vimeo, Blip.tv, Viddler </li></ul><ul><li>Video+: Seesmic, Phreadz, 12seconds.tv </li></ul>
  23. 23. Social Media is about forming relationships, sharing information, exchanging ideas...
  24. 24. Alaska Companies
  25. 28. How do you start using social media for business?
  26. 29. Listen
  27. 30. Ask
  28. 31. Respond
  29. 32. Social Media is...
  30. 33. People Driven
  31. 34. Social Media can be a powerful branding, communications, & customer service tool.
  32. 35. Social Media is...
  33. 36. Conversations Connections Communications Community
  34. 37. Social Media is HERE.
  35. 38. Aliza Sherman Conversify Alaska Wyoming Colorado UK www.conversify.net [email_address]

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