Successfully reported this slideshow.
Your SlideShare is downloading. ×

Coop First: how non-zero-sum games are reshaping our digital landscape

More Related Content

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Coop First: how non-zero-sum games are reshaping our digital landscape

  1. COOP FIRST How non-zero-sum games are re-shaping our digital world
  2. What is a game?
  3. a system in which players engage in an artificial conflict, defined by rules, that results in a quantifiable outcome* * Source: Rules of Play
  4. Zero-Sum I Win You Lose We are opponents
  5. Head-to-Head Battles War Simulations Rank-Ordered Competitions Gambling
  6. a structured experience with rules, goals and progress that’s fun to play* * Source: The Player’s Journey (forthcoming)
  7. Non-Zero-Sum Win-Win Lose-Lose We are partners
  8. Double-Dutch Pictionary Karate Charity Walk
  9. Why should you care?
  10. 3 Disruptive Trends Reshaping the games industry
  11. 1: Ubiquitous Connected Devices platform disruption
  12. Source: Digi-Captial Global Games Investment Review
  13. Source: Flurry Analytics
  14. 2: Mainstream, all-ages players Audience disruption
  15. 93% of kids 8- 13 play games online Source: M2 Research fastest-growing Facebook demographic is women 55+ Source: Inside Facebook
  16. 3: mutual entertainment / UGC Content disruption
  17. Who’s Is Bigger? Social Comparison drains Happiness Social Comparison leads to unhappiness
  18. Playing Together Reciprocal Altruism Social Relationships lead to happiness
  19. Different Players like Different Types of Social Engagement
  20. Who are your players? How do they like to engage?
  21. Bartles Player Types (1996) Killers Achievers Socializers Explorers
  22. Points, Badges, Levels, Leaderboards… appeal primarily to Achievers Jane McGonigal Richard Bartle
  23. Social Engagement Actions (2010) Personal Progress Explore Compete Single-Player Multi-Player Express Collaborate Social Progress
  24. Social Actions Set the Tone
  25. What are your DEFINING Social Actions? Acting Build Create Win Challenge Design Purchase Express Decorate Compete Showoff Customize Choose Compare Taunt Content Players View Collect Comment Like Rate Greet Vote Explore Collaborate Share Curate Review Help Give Interacting
  26. Collaboration in Minecraft Regulars need fresh content/activities/challenges Building, mining, teamwork & MODs
  27. EXPLORE randomly-generated Regulars need fresh content/activities/challenges landscapes with each new game
  28. COMPETE with the system Regulars need fresh content/activities/challenges to survive the night
  29. EXPRESS yourself by Regulars need fresh content/activities/challenges building structures & mods
  30. Regulars need fresh to survive, create, share COLLABORATE content/activities/challenges Bigger challenges inspire teamwork
  31. Collaboration in Kickstarter Regulars need fresh content/activities/challenges
  32. Regulars need fresh content/activities/challenges COMPETE with the system to get your project funded Funding goals + time constraints drive urgency
  33. Regulars need fresh content/activities/challenges EXPLORE up-and-coming projects Constant stream of quirky, interesting content
  34. EXPRESS + COLLABORATE Regulars need fresh content/activities/challenges by backing or running projects
  35. Collaboration in Foldit Regulars need fresh content/activities/challenges emergent teamwork solves real-world science puzzles
  36. Crowd-sourcing Science Regulars need fresh content/activities/challenges solving big, tough, real scientific problems
  37. The Foldit Cookbook Regulars need fresh content/activities/challenges sharing strategies for protein folding
  38. Regulars need fresh content/activities/challenges COMPETE with the system to solve real scientific problems
  39. Regulars need fresh content/activities/challenges EXPLORE new puzzles & rulesets
  40. COLLABORATE with others Regulars need fresh content/activities/challenges to solve hard puzzles “you don’t find many soloists among the top scorers”
  41. EXPRESS your knowledge Regulars need fresh content/activities/challenges by extending the Foldit Cookbook
  42. What are the emerging best practices for coop game* design? * game: a structured experience with rules, goals & progress that’s fun to play
  43. Coop First: Emerging Best Practices 1) Big meaningful challenges inspire collective action - people will band together to solve puzzles and fill in the gaps - people will self-organize around shared goals
  44. Coop First: Emerging Best Practices 1) Big meaningful challenges inspire collective action - people will band together to solve puzzles and fill in the gaps - people will self-organize around shared goals 2) Players compete with the system, not each other - use time & resource constraints to drive urgency & focus - system competition as onboarding (e.g. minecraft)
  45. Coop First: Emerging Best Practices 1) Big meaningful challenges inspire collective action - people will band together to solve puzzles and fill in the gaps - people will self-organize around shared goals 2) Players compete with the system, not each other - use time & resource constraints to drive urgency & focus - system competition as onboarding (e.g. minecraft) 3) Talented enthusiasts can extend the gameworld - Minecraft gameplay extended via MODS - Foldit Cookbook extended by expert players - Kickstarter extended via projects & videos
  46. Coop Gaming = Blue Ocean Strategy Reciprocal Altruism Blue Ocean Opportunity What Coop Games will YOU create?

×