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Catalyst presentation - nlti visibility presentation- 061512 - v7 aw


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Catalyst presentation - nlti visibility presentation- 061512 - v7 aw

  1. 1. Raise Visibility & Funding for Your Cause Presented by:Amanda Williams, Visibility Specialist for The ThinkTank for NonprofitsLynn Ponder, Founder and Creator of webcity girls// June 19, 2012
  2. 2. Amanda Williams is aVisibility Specialist for theThinkTank, a subsidiary ofThinkInk Communications,that works with nonprofitorganizations that servethe South Floridacommunity. Through theThinkTank, Amandadevelops visibilitystrategies and effectiveoutreach programs tospread the organization’smessage and mission.
  3. 3. •The founder and creator of webcity girls// amulticultural social media brand with an interactivesocial platform for brands to connect with consumers.•Lynn Ponder recognized the Huffington Post as aTwitter Powerhouse. Selected by LATISM as Top LatinaDigital Influencer with invite to policy briefing at theWhite House.•Lynne is renown executive producer in the HispanicAdvertising Industry with extensive experiencedomestically and internationally having worked withFortune 500 Companies like Pepsi, McDonalds,Lincoln Mercury, GM, Burger King, Coca- Cola etc.•Founded commercial production company PeliculasPonder in 1999. Transition to 2010 webcitygirls//natural evolution of her brand into digital/social era.•Her goal is to continue at forefront of social & digital Ly nn Ponde rintiitatives. Her passion extends to her blogging andhas made her a savvy microblogger on Twitter andFacebook.
  4. 4. What is Visibility?• Visibility is the degree of exposure to your ideal audience in order to establish and/or maintain your organization’s influence and fundraising capabilities• It can include activities like: – Marketing and public relations – Community education and advocacy – Collaborations, alliances, and partnerships – Networking and volunteer initiatives
  5. 5. Why is Visibility Important?• Your organization may have a vital mission and great leadership, but unless it is well known in the community, its impact can remain limited indefinitely.• Outreach is vital to strengthen and extend the work and impact of your nonprofit.
  6. 6. How to Become Visible• Evaluate your organization’s message – What do you what to share and what programs do you want highlighted?• Explore outreach “tools” to get your organization and its message out there• New Trends and Tools: – Social Media & Mobile Marketing provide great tools to reach your audience like never before
  7. 7. The Big Picture• Tell compelling stories to capture mindshare and walletshare – Stories are universal currency and inherent to the work that nonprofits do: they can change the way people feel about your organization and its mission.
  8. 8. The Big Picture• Raise your profile everywhere you can, not only in nonprofit circles – Raise your organizations profile within all the communities you serve and interact with to attract new donor sources, volunteers, programs and partnerships
  9. 9. The Big Picture• Time to think about being social – Sharing stories and information about your organization can create awareness and increase fundraising opportunities through people’s natural generosity
  10. 10. Media Training • The Elevator Pitch – A short summary used to quickly and simply define an organization and its values in 30 seconds or less
  11. 11. Media Training • The Spokesperson – Know the topic you are presenting to the media – Be able to speak with authority about what your organization does and answer general as well as specific questions – Uses plain language and speak clearly and simply
  12. 12. Communications Materials• Media Alert – Is an invitation designed to inform the media about your event, such as a press conference or grand opening, and entice them to attend• Press Release – Typically written communications directed at members of the news media for the purpose of announcing something newsworthy• Fact Sheet – A one sheet presentation of data in a format which emphasizes key points concisely• Digital Newsletters – Constant Contact, MailChimp, Blackbaud
  13. 13. Media Messaging• Case Studies – Establishes your reputation as a “problem solving” organization and solving problems is what makes a company strong• Testimonials – Having your clients speak well of you establishes your credibility and instills confidence
  14. 14. Additional Media Strategies• Adopt a Newswire• Become a Credible Source• Anticipate Trends – Social Media and Mobile Marketing
  15. 15. Social Media• In the ever-changing social media landscape, nonprofits have the opportunity to connect with their target audience of donors, volunteers and those in need directly and immediately.• Like traditional media, social media requires strategy, messaging and a realistic expectation for results.
  16. 16. Current Social Media Options • Facebook • Twitter • Tumblr • YouTube • Google+ • Pinterest • Meetup • USTREAM
  17. 17. Mobile Marketing Tools• Mobile Websites – Completely different layout from static site – Available via any mobile device w/ Internet – Start with most critical calls to action • Donation pages, volunteer opps, top programs
  18. 18. Soles4Soles
  19. 19. Mobile Marketing Tools• SMS (Short Message Service) – SMS is a standard form of mobile communications involving 160-character (maximum) text messages sent and received directly from a cell phone
  20. 20. Mobile Marketing Tools• Mobile Apps – Major devices OS (Apple, Android, BB, etc) – Deep engagement -2way – Data rich Engagement – Integration with external databases
  21. 21. National Parks Conservation Assoc.
  22. 22. Mobile Marketing Tools• Mobile Giving – Can be Text2Give, mobile website or app – Must be integrated with existing campaign – Marketing is KEY to success
  23. 23. Mobilized vs. Not Mobilized
  24. 24. The Think Tank Who are we?• The ThinkTank is dedicated to increasing awareness of nonprofits through strategic and targeted communications and marketing programs.• As a social enterprise firm trained and skilled in the nonprofit sector, we understand the needs and obligations of nonprofits to corporate partners, donors and the community. That’s why we have developed a pragmatic and proven public relations outreach program designed to meet the specific needs of nonprofit organizations - regardless of size.• In a rapidly-changing corporate and philanthropic world, telling your nonprofit’s story in a way that improves the way people feel about your organization and its mission, can be the difference between success and failure.• The ThinkTank is dedicated to increase the visibility of your organization, bring more value to your donors, create a pathway to funding and assist board members in promoting the organization they feel so passionately about.
  25. 25. What can we do for you?• Help determine strengths and weaknesses in your current messaging• Generate positive media attention and awareness of your nonprofit and its mission• Generate compelling stories that will have local, national, and in some cases, global reach• Raise your NPOs profile within the community(s) you serve to attract new donor sources, volunteers, programs and partnerships• Improve existing relationships with key media outlets and your organization’s supporters• Provide operational tools and resources to your board and volunteers• Change the way people feel about your organization through the most effective communications and visibility strategies
  26. 26. NPO clients• The Network for Teaching Entrepreneurship’s South Florida Chapter - NFTE South Florida – 2006 -2010. We developed focused outreach and visibility strategies based on local and national events well as story development and messaging, newsletters, event planning and management, social media and fundraising. Our efforts have contributed to NFTE’s growth in the region and we secured more than $1.2million in equivalent advertising/media coverage.• Drug-Free Youth in Town- 2005- 2012. We have worked with this South Florida based youth drug- prevention organization from 2005-2008, and again in 2009 and 2010 with the goal of increasing of DFYIT’s visibility within the region, developing media campaigns involving students (SoBe Sober 2007- 2010) and creating overall awareness of DFYIT’s activities through PSAs, local events, PR and media outreach. We have secured more than $685,000 in equivalent advertising/media coverage since 2005.• Neighborhood Housing Services of South Florida – 2010 – 2011 We have worked with NHSSF to increase media presence and position the organization as an expert in the South Florida housing community. Our efforts have contributed to NHSSF’s growth in the region and we have secured $190, 000 in media coverage since 2010.• WLRN Public Television – Event Planning, Management – We were hired to create a world premiere event for the launch of PBS documentary “Mohammed Ali: Made In Miami”, in November 2007. We were responsible for everything from site selection, sponsorships, swag bags, catering, photography, memorabilia displays, advertising and collateral materials, to media outreach, media kits and micro-site development. The world premiere attracted more than 350 people and was an incredible success for the local broadcast station.