Public Relations• The general body of mankind. • Connection.• Pertains to people. • Manner of being connected.• Open to knowledge or view of all.
Public Relations Public Relations• The art or science of establishing and promoting a favorable relationship with the public.• The methods and activities employed to establish and promote a favorable relationshipwith the public.•The degree of success obtained in achieving a favorable relationship with the public.
What is Public Relations? • Public Relations is about reputation • What you do • What you say • What others say about you
Promotional Options for the 4P’s • Effectively inform and Advertising persuade target market. Personal • Get customers to buy. Selling Sales • Convince customers to buy Promotions immediately. Public • Offer a positive image of the Relations company and the brand.
Public Relations for a Company• Communicates a company’s message to the people.• Enhances a company’s reputation.• Companies need to have an edge that makes them interesting to both the public and the media.• A series of actions, changes or functions that bring about a result.• Provide feedback to the company from the public.• Purpose of public relations is to show the company in a positive light no matter what
Tools for PR • Press Releases. • Media or Press Kits. • Events. • Print. • Brochures. • Newsletters. • Annual Reports. • TV Guestings & Interviews. • Social Media. • Media List. • Newsworthy Product or Campaign.
Advertising vs. Public Relations ADVERTISING PUBLIC RELATIONS Paid Free Creative Control No Control Longer Shelf Life Can be published only once Hard sell for consumers Credibility Factor Media runs after you. Have to rely on relationship with Media. Can choose your Target Audience Must rely on an angle and hook editors to get them to use info for an article, to run a press release or to cover your event.
Why is PR important? Awareness & Organizational Issue Crisis Information Motivation Anticipation Management• Pave way for • Build morale, • Early warning • Respond to sales, fund teamwork, on issues, blanket issues, raising, stock productivity social/political disasters, offerings, etc. change. attacks. Overcome Social Influencing Public Change AgentryExecutive Isolation Responsibility Policy.• Counsel senior • Reassure affected • Earn trust of • Public consent to managers about constituents. public. activities, what’s really political barriers happening. removed.