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The document analyzes search data and social media sentiment for Starbucks and Coffee Bean in Singapore. It finds that Starbucks has higher search volumes and passion levels at 22% compared to Coffee Bean at 16%. Both see peaks in interest in May and December. Recommendations include focusing on location, deals on Facebook, syncing loyalty programs with social media, and using photo-sharing sites to promote deals and rewards.
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The document analyzes and compares Starbucks and Coffee Bean in Singapore based on search volume data and social media sentiment. It finds that Coffee Bean has higher search interest in Singapore than its native country, while Starbucks is more associated with coffee globally. Sentiment for both chains is positive on social media. It recommends that they focus on location-based check-ins, deals on Facebook, and rewarding users for photo sharing to establish themselves as cool places to hang out.
Starbuckscoffeebean
This document compares search interest and sentiment for Starbucks and Coffee Bean in Singapore. It finds that Coffee Bean has higher regional interest in Singapore than Starbucks, and that searches for both coffee chains peak during Christmas and May. Sentiment for Starbucks is more positive at 22% passion compared to 16% for Coffee Bean. The document recommends that coffee chains focus on location, deals on social media, syncing online accounts with social platforms, and using photo-sharing to encourage user check-ins to associate their brands with cool places.
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The document analyzes and compares Starbucks and Coffee Bean in Singapore based on search volume data and social media sentiment. It finds that Coffee Bean has higher search interest in Singapore than its native country, while Starbucks is more associated with coffee globally. Sentiment for both chains is positive on social media. It recommends that they focus on location-based check-ins, deals on Facebook, and rewarding users for photo sharing to establish themselves as cool places to hang out.
Starbuckscoffeebean
This document compares search interest and sentiment for Starbucks and Coffee Bean in Singapore. It finds that Coffee Bean has higher regional interest in Singapore than Starbucks, and that searches for both coffee chains peak during Christmas and May. Sentiment for Starbucks is more positive at 22% passion compared to 16% for Coffee Bean. The document recommends that coffee chains focus on location, deals on social media, syncing online accounts with social platforms, and using photo-sharing to encourage user check-ins to associate their brands with cool places.
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A visit to the 2013 Canadian Coffee and Tea Show in Vancouver, BC
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Mobile Marketing proposal for The Coffee Bean & Tea Leaf
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Digital Marketing strategy for Tea Villa Cafe by Neha Nambiar and Disha TeckaniIndian Institute of Digital Education
This document provides an overview and analysis of Tea Villa Cafe, an Indian tea and snacks chain. It details the brand's mission, vision, founders, branches, most popular outlets, social media presence, website, SEO, keywords, backlinks, target audience, buyer personas, blogs, email marketing templates, social media campaigns, influencers, media budget and ad campaigns. The summary identifies Tea Villa's mission of warmth and togetherness, its goal of expanding to 500 outlets across India, and an analysis of its social media and digital marketing strategies compared to competitors.Project 1 | Audience Profile Persona Building
This document profiles Catherine, a 19-year-old pre-law student at the University of Florida who relies on Starbucks coffee to stay focused and productive during classes and late-night study sessions. It notes that while Starbucks meets her needs for caffeine, the cost of daily purchases can become expensive. It suggests Starbucks can help Catherine by offering campus discounts and coupons, as well as maintaining a strong on-campus presence for convenience.
How Starbucks Crushes it on Social Media
Starbucks has a massive social media presence with over 37 million Facebook likes, 6.5 million Twitter followers, and 2.9 million Instagram fans. They employ strategic approaches across different platforms - posting engaging but infrequent updates on Facebook, directly responding to customer complaints on Twitter, and sharing appealing coffee-related images on Pinterest and Instagram. Their social media success comes from providing excellent customer service at scale, fostering online coffee-drinking communities, maintaining consistent branding across all channels, and focusing on customer-centric messaging.
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This document provides details about opening a coffee shop business called JKV Bun Cafe. It includes sections on the business name and logo featuring bunnies, menu items and pricing for coffee and drinks, acknowledgements thanking suppliers, and strategies for branding and marketing the cafe to different types of coffee drinkers. The conclusion discusses how animal cafes are popular in some countries and the business will allow customers to spend time with bunnies while enjoying coffee, milkshakes and other drinks.
Starbucks - Be Awkward
The document discusses Starbucks' strategy and target audience. It analyzes Starbucks' competitors and identifies its strengths as quality coffee, comfortable atmosphere, and consistency. Younger customers see Starbucks as a social place to meet. The summary proposes using humor in ads to show how Starbucks creates comfortable environments that facilitate social interactions and help resolve conflicts between friends.
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Boba Café is a cafe in Riverside, CA that serves Taiwanese bubble tea and food. Their goals are to increase awareness of their boba tea and attract new customers through social media campaigns. Their social media strategy focuses on communication through a Facebook page and Twitter, collaboration through a private online network, and education about boba tea through their website. Their implementation plan includes improving their social media presence, targeting university students near their location, and offering discounts and customization to attract and retain customers.
BRAND AUDIT FINAL DRAFT
The document provides information about Starbucks and Dunkin' Donuts and their social media presence. It discusses their brands, target markets, and examples of social media posts. Starbucks targets younger consumers and those with higher incomes, while Dunkin' Donuts appeals more broadly to everyday customers. Both see engagement around new products but also negative reactions to changes like Starbucks modifying its rewards program.
Social media audit on starbucks
The document summarizes a social media audit conducted on Starbucks. It describes how Starbucks was founded in 1971 in Seattle and now has over 130,000 stores globally. It discusses Starbucks' products like coffee, espresso and frappuccinos. The methodology section outlines how social media tools like Instagram, Facebook, YouTube and Twitter were used to research Starbucks and find information. The result mentions that Starbucks regularly updates customers on new drinks and focuses on items people enjoy. It was found that Starbucks is good at promoting its brand and connecting with people via social media.
Berman - Dunkin Donuts vs Starbucks
This document compares the social media presence and strategies of Dunkin' Donuts and Starbucks. It provides background on each company and analyzes their performance across various social media platforms, including Facebook, Twitter, Instagram, YouTube, Vine and blogs. For Facebook, it finds that Dunkin' Donuts posts more frequently and engages customers better, while Starbucks focuses more on customer service. For Twitter, it determines that Starbucks has significantly more followers and reach, but Dunkin' Donuts posts more varied content. Overall, it concludes that while Starbucks has a larger overall presence, Dunkin' Donuts wins for its positive energy and fun approach on social media that keeps customers engaged.
Starbucks paper
The researchers observed Starbucks customers at four locations in Grand Rapids, Michigan over a period of time. Through observation of 300 customers and interviews with Starbucks managers, they found that most customers were females ages 21-39 who purchased specialty coffees like lattes and then left the store. The challenges included difficulty gathering all relevant data through observation alone and having a small sample size. Future research should use surveys to gather more customer demographic data to better understand their behaviors.
Starbucks presentation FINAL
The document provides an overview of Starbucks' social media presence and strategy. It analyzes Starbucks' various social media channels including Facebook, Twitter, YouTube and proprietary channels. It compares Starbucks' performance on these channels to competitors like Caribou Coffee and Dunkin Donuts. The document also examines Starbucks' search engine optimization and provides recommendations for improving Starbucks' social media involvement including being more culturally sensitive internationally and reducing their snobby image.
Starbucks marketing intelligence presentation final
The document outlines Starbucks' six principles which guide the company to provide a great work environment, embrace diversity, apply high standards of excellence, develop satisfied customers, contribute positively to communities and the environment, and recognize profitability is essential for future success. It then provides details on Starbucks' corporate information, marketing mix, macroenvironmental factors including demographics, social/cultural, technological, economic, political/legal, and cultural influences, as well as its finances, competitors, and corporate partnerships.
Starbucks
Starbucks is proposing new coconut-flavored espresso beverages for the Thailand market. The proposed products include a Coconut Mocha Frappuccino, canned Coconut Jelly Iced Coffee, and bottled Coconut Mocha Frappuccino. The products aim to appeal to Thailand's middle class, tourists, and college students. Starbucks plans to promote the new products through posters, newspaper inserts, social media, in-store sampling, and coupon distribution. The marketing budget will be allocated with 35% for coupons, 35% for posters, 10% for inserts, 10% for social media, and 10% for in-store sampling.
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Tcc
- 1. STARBUCKS/COFFEE BEAN/ TCC
- 2. • The Coffee Connoisseur: ZZZZZ
- 3. • STARBUCKS: Singapore #3 for regional interest, search volume of 64. USA 100, Canada 69. • Total: 38. Interest steady at 30 for search volume; spiked to almost 100 during Christmas. • Searches: “Singapore Starbucks,” “Starbucks coffee,” “Starbucks card,” • Searches for locations and promotions
- 4. STARBUCKS SENTIMENTS • Free! Giftcard! Friday! Juice. In SG: Media, social, marketing, code • 22% passion • Sentiment: 6:1, one mention every 24 mins. • Check-ins. Main source: Twitter (synced w/ location networks) • On FB & Twitter, it’s not just about “having too much coffee,” it’s about “having too much Starbucks.” Starbucks synonymous with coffee the same way Kleenex is with tissues. • Sources: Photobucket, Picasaweb, Flickr
- 5. • COFFEE BEAN: Singapore #1 for regional interest, followed by Malaysia at 28. • Totals: 67 -- the good news is, it’s growing! Biggest worldwide search term: “Coffee bean NYC,” because one opened in 2012, suggesting a cult following. • Also peaked in May and December • Search: “Coffee bean sg,” “Coffee bean locations” • Starbucks showed up as #2 search; but not the other way around
- 6. COFFEE BEAN SENTIMENTS • Search terms: Leaf! Beans! More about location. • Tweets: “Even better than Starbucks”. • Another search term: SereniGy -- healthier coffee. Big search term for Starbucks: juice. Health is a trend. • 16% passion (compared with 22% for Starbucks). • Main source: Twitter (synced w/ location networks). Picasa and Flickr in the 4th and 5th places for main sources. Check-ins and photos: focus on this.
- 7. RECOMMENDATIONS • It’s ALL about cool-ness. Location, location, location. Think photos. Be a cool place to check in. Be a cool place to hang out (People tweet about “wasting time” in Starbucks). • Advertise deals on Facebook. • Make it possible to sync online account w/ Twitter. OR Partner with a credit card company (think AMEX + McDonald’s) to sync card to Twitter/ Foursquare. Tweet/check in for store credit. This will make your brand seem more web-savvy and forward-thinking. • Use Instagram or other photo-sharing sites for deals and rewards; reward your users for making your shop a cool place to be.
Editor's Notes
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