Apsow tiffany feng
•
0 likes•597 views
The document outlines a marketing campaign for SoBe V-Water aimed at increasing trial and awareness of the brand. It identifies two key audiences: Olivia, who prioritizes health, and Anna, a health-conscious mom. Currently, people are unfamiliar with SoBe and don't have a reason to try it. The campaign's big idea is "Living Better Never Tasted So Good" and will position SoBe as the tastiest healthy beverage. It will use a traveling "Fueling Station" to sample the product and an interactive game to educate consumers on the brand's nutritional benefits in order to change perceptions from indifference to preference over competitors.
Report
Share
Report
Share
Download to read offline
Recommended
So be deck so (1)
This document discusses a marketing plan for SoBe V Water to help establish the brand's identity and give consumers a reason to try its products. It proposes developing "Flavor Stories" that describe the exotic ingredients, geography and culture behind each flavor. This will help consumers see the drinks as more than just bottled water by portraying them as food stories from around the world. The plan involves familiarizing the target audience with the brand and its flavors through social media, sustainability initiatives and tastings at gyms and supermarkets to create a connection between the flavors and consumers' lifestyles.
Sobe apsotw-richard duncan (1)
To increase annual sales by 2 million units, the document proposes targeting both heavy and light existing users as well as pursuing new customers. It suggests positioning the beverage as an essential part of an exercise routine by emphasizing its benefits for pre- and post-workout hydration. The idea is to increase consumption frequency through marketing campaigns that establish the product's importance for maximizing exercise results and changing consumer beliefs about hydration. The implementation plan outlines communicating these messages through mass media and providing free digital resources to support the new brand positioning.
Apsotw (freya ng)
SoBe V water sales have been stagnant in the UK. The brand has poor awareness due to minimal advertising. Market research found the branding is inconsistent and the product is not prominently displayed in stores. Most people surveyed had never seen or heard of SoBe V water before. A proposal is made to increase the marketing budget to £1 million and target print ads, social media, and indirect marketing through healthcare providers to raise awareness of the product's health benefits and build a following among health-conscious consumers, especially youth. The campaign aims to position SoBe V water as part of a lifestyle transformation.
Apsow so be task pierce calnan
This document discusses a marketing plan to introduce SoBe Water to the UK market to meet sales growth targets. It identifies the need to increase brand positioning and product awareness to boost sales. The plan outlines three pillars - awareness, activation, and in-store experience - to communicate how SoBe Water can fit into people's lives through natural flavors, low calories, and portraying the brand as honest. The goal is to position SoBe Water as a natural beverage choice through various media, partnerships, and properly locating it in stores alongside other bottled waters.
Jay reid
Sales of SoBe V Water are stagnant at 2 million units per year due to a lack of brand investment. Retailers are pressuring the company to boost sales through a national marketing campaign. The document proposes increasing current customer consumption rather than trying to attract new customers, as changing behavior is difficult. It suggests targeting the 20% of customers who drink SoBe 20 times per year through a campaign centered around a "your natural well-being" message delivered through TV ads, outdoor print, and promotions at yoga/pilates studios to drive repeat purchases.
Apsotw so be deck mb and jh
This document outlines a marketing plan to double sales of SoBe V-Water by focusing on establishing it as a natural and healthy brand. It recommends a two-pronged approach using broad supermarket and TV advertising to drive volume sales while also using grassroots influencer marketing to health bloggers to build the natural positioning. Key elements of the plan include sampling at fitness events, partnering with lifestyle brands, targeted outdoor ads, and refreshing product design to further emphasize the natural credentials. The goal is to gain traction along the entire customer journey from initial awareness to advocacy through impactful engagement and activation tactics.
Young Marketers Elite 3 Individual Graduation Case - Nguyễn Đình Giang
CC Lemon is currently positioned as a carbonated soft drink with added vitamin C. However, consumers perceive it as just another soft drink rather than a healthy vitamin C source. The document proposes repositioning CC Lemon by moving it out of the soft drink category and into the growing fruit juice category in Vietnam. The target consumer would be health-conscious mothers aged 25-40 who want to strengthen their family's resistance. The positioning statement would be that each bottle of CC Lemon juice provides 60mg of vitamin C from lemons, which is the daily recommended amount needed to boost the immune system and protect family health, particularly in the mornings.
Young Marketers Elite 3 Individual Graduation Case - Ky Vy
Ky Vy proposes converting 20% of current Aquafina water users to CC Lemon drink by positioning it as "Better Than Water". The strategy upgrades Aquafina users by providing a lemon-flavored vitamin C drink that tastes better and has added health benefits compared to plain water. The target consumer is males and females aged 25-40 who drink water daily for health. CC Lemon will be positioned as a drink that not only quenches thirst but also improves health and well-being, communicating the brand idea of "A Better Me".
Recommended
So be deck so (1)
This document discusses a marketing plan for SoBe V Water to help establish the brand's identity and give consumers a reason to try its products. It proposes developing "Flavor Stories" that describe the exotic ingredients, geography and culture behind each flavor. This will help consumers see the drinks as more than just bottled water by portraying them as food stories from around the world. The plan involves familiarizing the target audience with the brand and its flavors through social media, sustainability initiatives and tastings at gyms and supermarkets to create a connection between the flavors and consumers' lifestyles.
Sobe apsotw-richard duncan (1)
To increase annual sales by 2 million units, the document proposes targeting both heavy and light existing users as well as pursuing new customers. It suggests positioning the beverage as an essential part of an exercise routine by emphasizing its benefits for pre- and post-workout hydration. The idea is to increase consumption frequency through marketing campaigns that establish the product's importance for maximizing exercise results and changing consumer beliefs about hydration. The implementation plan outlines communicating these messages through mass media and providing free digital resources to support the new brand positioning.
Apsotw (freya ng)
SoBe V water sales have been stagnant in the UK. The brand has poor awareness due to minimal advertising. Market research found the branding is inconsistent and the product is not prominently displayed in stores. Most people surveyed had never seen or heard of SoBe V water before. A proposal is made to increase the marketing budget to £1 million and target print ads, social media, and indirect marketing through healthcare providers to raise awareness of the product's health benefits and build a following among health-conscious consumers, especially youth. The campaign aims to position SoBe V water as part of a lifestyle transformation.
Apsow so be task pierce calnan
This document discusses a marketing plan to introduce SoBe Water to the UK market to meet sales growth targets. It identifies the need to increase brand positioning and product awareness to boost sales. The plan outlines three pillars - awareness, activation, and in-store experience - to communicate how SoBe Water can fit into people's lives through natural flavors, low calories, and portraying the brand as honest. The goal is to position SoBe Water as a natural beverage choice through various media, partnerships, and properly locating it in stores alongside other bottled waters.
Jay reid
Sales of SoBe V Water are stagnant at 2 million units per year due to a lack of brand investment. Retailers are pressuring the company to boost sales through a national marketing campaign. The document proposes increasing current customer consumption rather than trying to attract new customers, as changing behavior is difficult. It suggests targeting the 20% of customers who drink SoBe 20 times per year through a campaign centered around a "your natural well-being" message delivered through TV ads, outdoor print, and promotions at yoga/pilates studios to drive repeat purchases.
Apsotw so be deck mb and jh
This document outlines a marketing plan to double sales of SoBe V-Water by focusing on establishing it as a natural and healthy brand. It recommends a two-pronged approach using broad supermarket and TV advertising to drive volume sales while also using grassroots influencer marketing to health bloggers to build the natural positioning. Key elements of the plan include sampling at fitness events, partnering with lifestyle brands, targeted outdoor ads, and refreshing product design to further emphasize the natural credentials. The goal is to gain traction along the entire customer journey from initial awareness to advocacy through impactful engagement and activation tactics.
Young Marketers Elite 3 Individual Graduation Case - Nguyễn Đình Giang
CC Lemon is currently positioned as a carbonated soft drink with added vitamin C. However, consumers perceive it as just another soft drink rather than a healthy vitamin C source. The document proposes repositioning CC Lemon by moving it out of the soft drink category and into the growing fruit juice category in Vietnam. The target consumer would be health-conscious mothers aged 25-40 who want to strengthen their family's resistance. The positioning statement would be that each bottle of CC Lemon juice provides 60mg of vitamin C from lemons, which is the daily recommended amount needed to boost the immune system and protect family health, particularly in the mornings.
Young Marketers Elite 3 Individual Graduation Case - Ky Vy
Ky Vy proposes converting 20% of current Aquafina water users to CC Lemon drink by positioning it as "Better Than Water". The strategy upgrades Aquafina users by providing a lemon-flavored vitamin C drink that tastes better and has added health benefits compared to plain water. The target consumer is males and females aged 25-40 who drink water daily for health. CC Lemon will be positioned as a drink that not only quenches thirst but also improves health and well-being, communicating the brand idea of "A Better Me".
Young Marketers Graduation - Lavifood - Nhóm 1
LaviFood plans to launch a fruit juice and dried fruits business in Vietnam with the goals of reaching 300 billion VND in revenue in the first year, 500 billion VND in the second year, and 1,000 billion VND in the third year. The document discusses focusing on the fruit juice category, analyzing competitors in the 100% fruit juice and juice drink segments, and outlining plans for brand positioning, product concepts, packaging, pricing, and distribution channels to establish LaviFood as a leader in the premium fruit juice market.
Young marketers elite 3 individual graduation case nhat minh
This document outlines a positioning strategy for CC Lemon lemon-flavored carbonated soft drink. It identifies the target segment as millennial office workers aged 23-35 in major cities who work hard and need an afternoon pick-me-up. The proposed positioning positions CC Lemon as a "self-rewarding drink for your hard work after a long day" that provides energy and vitamin C. Marketing strategies include pricing slightly higher than competitors but lower than alternatives, distributing through convenience stores near offices and vending machines, and promoting through digital and point-of-purchase channels emphasizing CC Lemon as a "vibrant reward" for hard work.
Young marketers elite 3_Individual graduation case
CC Lemon has not been very successful in the Vietnam market due to low brand awareness and an inability to differentiate itself. The document proposes repositioning CC Lemon to target young, health-conscious adults between 18-29 who suffer from stress. It suggests positioning CC Lemon as the only carbonated soft drink that contains vitamin C, which research indicates can help reduce stress levels. The strategy involves promoting CC Lemon's benefits of reducing fatigue, stress, and bringing mental clarity through advertising near workplaces and universities at the same price as other drinks.
Young Marketers Graduation - Lavifood - Nhóm 2
The document proposes an executive strategy for Lavifood's WE Juice brand. It identifies the juice category as an opportunity for growth. The strategy is to position WE Juice as a healthy juice with outstanding vibrant tastes of ripe fruits that can transition consumers from unhealthy soft drinks to juice. The target audience is health conscious Millennial and Gen Z in urban areas who see healthy lifestyles as boring but want dynamic experiences. The brand proposition is to fuel vibrant healthy lifestyles with the vibrant flavors of ripe fruits captured through optimal farm-to-bottle processing. The marketing plan involves communicating and activating around the themes of vibrant tastes and vibrant lifestyles.
Chia vie
Ground chia seed beverage is the first and only beverage of its kind on the market. It provides multiple benefits like omega-3, antioxidants, fiber, protein, vitamins and minerals from the ground chia seeds and fruit blend. The product offers sustained energy and is a shelf stable, convenient option for consumers seeking functional beverages to meet health goals. It represents an opportunity in the growing functional beverage market, estimated to grow steadily at 6.5% annually. The document outlines the product highlights and nutrients, target markets and distribution channels, as well as key vendors and suppliers to bring the product to market.
B'lue Marketing
This document provides information about B'lue, a flavored water product made through a joint venture between Danone Group and Narang Beverages. It introduces Danone Group and describes B'lue's flavors, ingredients, packaging and marketing survey results. The survey of 30 people found that most were unfamiliar with the brand but liked it and would consider purchasing it again. However, most still preferred mineral or packaged waters over B'lue. The document concludes that more advertising is needed to increase awareness and popularity of B'lue.
Young Marketers Graduation - Lavifood - Nhóm 3
LaviFood enters the Vietnamese juice market with a focus on health-oriented products using a "preserved freshness" proposition. It communicates messages around "maximizing nutrition" and using nutrition "for health purposes." The brand primarily relies on key accounts for revenue but seeks to expand distribution efficiently to other channels by understanding consumers. WeTươi has an opportunity to position its WeReal and WeLove juice brands in the growing health solution juice segment by leveraging its fruit mix offerings and communicating the health benefits those mixes provide to consumers. Its fruit mixes can help address the needs of busy urban consumers in their 20s-30s who want to pursue healthier lifestyles but find their hectic lives hold them back
Food Forward Korea infographic(English)
Weber Shandwick, global public relations agency, released Food Forward Trends Report 2014 Korea, predicting the biggest trends in food industry for 2014.
Food Forward Trends Report 2014 Korea surveyed more than 750 Korean consumers and food experts nationwide, including food critics, chefs, and cooking experts, to find how these food and lifestyle trends impact upon corporations, industry bodies and policy makers; and how these trends will fuel further discussion between retailers, brands and consumers. The objective of the report is to understand the biggest trends and changes in food industry to relative officials and consumers.
In addition, Food Forward Trend Report 2014 study was also conducted in Australia, China and Singapore to help better understanding of the food trends on Asia-Pacific regions.
Vitaminwater Ad
Teams choose a client/brand [good, service, or idea] from MRI.com that is real, known, national, and without a current, well-identified advertising campaign and/or market position.
Vitamin Water Marketing Plan
This document provides information on vitamins, vitamin water, and the beverage industry in Pakistan. It defines vitamins and discusses water-soluble and fat-soluble vitamins. It then explains what vitamin water is and provides market analysis of the beverage industry in Pakistan, including key statistics, major players, and consumption data. Finally, it outlines plans for launching a vitamin water brand called Aquivita in Pakistan, including target market insights, product details, pricing, distribution, and marketing strategy.
Danone narang - B'lue
Project on brand audit to determine brand awareness and resonance of the brand with customers thereby suggesting a way forward
Consumer Behavior Group Project - Vitamin Water
Our goal was to find out if a more healthy line of VitaminWater would be demanded.
During project we researched and presented about the product description, target audience, positioning strategy, market research plan, and market research analysis.
PR campaign 2017
The document outlines a campaign plan to increase awareness and involvement for the Eastern Idaho Community Action Partnership (EICAP) food pantry. The plan includes hosting a community event called "Walking in Their Shoes" to educate the public, improving social media presence, implementing regular food drives, and creating a volunteer schedule to better engage the community and increase donations. The year-long campaign aims to reach local businesses, college students, and families to support EICAP's mission of fighting hunger.
Marketing plan presentation for The Gourmand mobile application
A marketing strategy for a new mobile app on the app store.
Created by Abhishek Banerjee, PES University, during a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM-Lucknow.
Searle Vitamin Water (Realization of New Category)
The document outlines rules and guidelines for a project presentation, including being attentive during the presentation, asking questions respectfully, and logical arguments being welcome. It notes that the rules do not apply to Mr. Naveed Ilyas. Knowledge and awards will be guaranteed for the best and most relevant questions. The presentation is on the Searle Vitamin Water case study conducted by IoBM students.
Brand Creativity：Weichuan Daily C ——Tato Jiang, Head of Chilled Beverage in M...
Brand Creativity：Weichuan Daily C
——Tato Jiang, Head of Chilled Beverage in Marketing Department, WeiChuan
Marketing 448 Presentation
The document proposes expanding Vitamin Water into Brazil by licensing it to FEMSA, the second largest Coca-Cola bottler. It recommends focusing on Brazil's largest cities and marketing to middle-to-upper class teenagers and young adults pursuing healthy, active lifestyles. Vitamin Water would be priced competitively and distributed widely using FEMSA's network, while positioning it as a fun, tasty, healthy alternative and using celebrity endorsements in advertising. The strategy aims to make Vitamin Water Brazil's top functional beverage brand.
Vitamin water case competition
Our campaign aims to reignite vitaminwater's brand among US consumers aged 18-24 through an engaging competition. Participants will submit creative video proposals for funds, resources, or opportunities from vitaminwater. The campaign is consistent with vitaminwater's recent focus on fun and ambition over health claims, and aims to increase interest, perception, and preference without alienating loyal 30-39 year old consumers. Research found millennials appreciate individuality and engagement over traditional advertising, so the competition framework aligns with how this demographic makes purchase decisions.
Bottled Water Product Development
This document presents a marketing plan for a new bottled water brand called Hēbē targeted towards health and beauty conscious women aged 20 and older. Key points include:
- Hēbē water will be infused with natural herbs and come in three flavors - Restore, Relax, Recharge - that provide skin and wellness benefits.
- The brand positioning is "water that awakens your natural beauty" and packaging will use sustainable materials like recycled paper.
- The target consumer is an environmentally conscious woman who engages in healthy behaviors like yoga and visits health food stores.
- The plan outlines competitive analysis, product details, pricing, branding assets, an integrated
Strategic Alliance Pitch: Sobe and Clif Bar
Developed by Dave Hennessy for Peg Murphy's Account Executive/Brand Manager class at Columbia College Chicago, 2012
Presentation for new investors april 12 2010
- David Glasser, founder and CEO of Simple Ideas, presented to potential new investors about the company's children's juice brand First Juice.
- First Juice focuses on being the healthiest juice for children under 6 with organic fruits and vegetables, low sugar, and unique flavors. It has gained market share against competitors.
- Research shows First Juice is seen as the healthiest brand but faces challenges with awareness, availability, and price sensitivity from new mothers. The presentation outlined plans to expand distribution and launch new products to pursue older children and international markets.
2014_Madison_County_Youth_Forum_Recommendations
Team 1 discussed issues with nutrition in schools including lunch choices, vending machines, and rewards. They proposed allowing student input on school food options through suggestion boxes and taste tests of new foods. The group discussed expanding whole fruit and snack options and providing more notice of lunch menus.
More Related Content
What's hot
Young Marketers Graduation - Lavifood - Nhóm 1
LaviFood plans to launch a fruit juice and dried fruits business in Vietnam with the goals of reaching 300 billion VND in revenue in the first year, 500 billion VND in the second year, and 1,000 billion VND in the third year. The document discusses focusing on the fruit juice category, analyzing competitors in the 100% fruit juice and juice drink segments, and outlining plans for brand positioning, product concepts, packaging, pricing, and distribution channels to establish LaviFood as a leader in the premium fruit juice market.
Young marketers elite 3 individual graduation case nhat minh
This document outlines a positioning strategy for CC Lemon lemon-flavored carbonated soft drink. It identifies the target segment as millennial office workers aged 23-35 in major cities who work hard and need an afternoon pick-me-up. The proposed positioning positions CC Lemon as a "self-rewarding drink for your hard work after a long day" that provides energy and vitamin C. Marketing strategies include pricing slightly higher than competitors but lower than alternatives, distributing through convenience stores near offices and vending machines, and promoting through digital and point-of-purchase channels emphasizing CC Lemon as a "vibrant reward" for hard work.
Young marketers elite 3_Individual graduation case
CC Lemon has not been very successful in the Vietnam market due to low brand awareness and an inability to differentiate itself. The document proposes repositioning CC Lemon to target young, health-conscious adults between 18-29 who suffer from stress. It suggests positioning CC Lemon as the only carbonated soft drink that contains vitamin C, which research indicates can help reduce stress levels. The strategy involves promoting CC Lemon's benefits of reducing fatigue, stress, and bringing mental clarity through advertising near workplaces and universities at the same price as other drinks.
Young Marketers Graduation - Lavifood - Nhóm 2
The document proposes an executive strategy for Lavifood's WE Juice brand. It identifies the juice category as an opportunity for growth. The strategy is to position WE Juice as a healthy juice with outstanding vibrant tastes of ripe fruits that can transition consumers from unhealthy soft drinks to juice. The target audience is health conscious Millennial and Gen Z in urban areas who see healthy lifestyles as boring but want dynamic experiences. The brand proposition is to fuel vibrant healthy lifestyles with the vibrant flavors of ripe fruits captured through optimal farm-to-bottle processing. The marketing plan involves communicating and activating around the themes of vibrant tastes and vibrant lifestyles.
Chia vie
Ground chia seed beverage is the first and only beverage of its kind on the market. It provides multiple benefits like omega-3, antioxidants, fiber, protein, vitamins and minerals from the ground chia seeds and fruit blend. The product offers sustained energy and is a shelf stable, convenient option for consumers seeking functional beverages to meet health goals. It represents an opportunity in the growing functional beverage market, estimated to grow steadily at 6.5% annually. The document outlines the product highlights and nutrients, target markets and distribution channels, as well as key vendors and suppliers to bring the product to market.
B'lue Marketing
This document provides information about B'lue, a flavored water product made through a joint venture between Danone Group and Narang Beverages. It introduces Danone Group and describes B'lue's flavors, ingredients, packaging and marketing survey results. The survey of 30 people found that most were unfamiliar with the brand but liked it and would consider purchasing it again. However, most still preferred mineral or packaged waters over B'lue. The document concludes that more advertising is needed to increase awareness and popularity of B'lue.
Young Marketers Graduation - Lavifood - Nhóm 3
LaviFood enters the Vietnamese juice market with a focus on health-oriented products using a "preserved freshness" proposition. It communicates messages around "maximizing nutrition" and using nutrition "for health purposes." The brand primarily relies on key accounts for revenue but seeks to expand distribution efficiently to other channels by understanding consumers. WeTươi has an opportunity to position its WeReal and WeLove juice brands in the growing health solution juice segment by leveraging its fruit mix offerings and communicating the health benefits those mixes provide to consumers. Its fruit mixes can help address the needs of busy urban consumers in their 20s-30s who want to pursue healthier lifestyles but find their hectic lives hold them back
Food Forward Korea infographic(English)
Weber Shandwick, global public relations agency, released Food Forward Trends Report 2014 Korea, predicting the biggest trends in food industry for 2014.
Food Forward Trends Report 2014 Korea surveyed more than 750 Korean consumers and food experts nationwide, including food critics, chefs, and cooking experts, to find how these food and lifestyle trends impact upon corporations, industry bodies and policy makers; and how these trends will fuel further discussion between retailers, brands and consumers. The objective of the report is to understand the biggest trends and changes in food industry to relative officials and consumers.
In addition, Food Forward Trend Report 2014 study was also conducted in Australia, China and Singapore to help better understanding of the food trends on Asia-Pacific regions.
Vitaminwater Ad
Teams choose a client/brand [good, service, or idea] from MRI.com that is real, known, national, and without a current, well-identified advertising campaign and/or market position.
Vitamin Water Marketing Plan
This document provides information on vitamins, vitamin water, and the beverage industry in Pakistan. It defines vitamins and discusses water-soluble and fat-soluble vitamins. It then explains what vitamin water is and provides market analysis of the beverage industry in Pakistan, including key statistics, major players, and consumption data. Finally, it outlines plans for launching a vitamin water brand called Aquivita in Pakistan, including target market insights, product details, pricing, distribution, and marketing strategy.
Danone narang - B'lue
Project on brand audit to determine brand awareness and resonance of the brand with customers thereby suggesting a way forward
Consumer Behavior Group Project - Vitamin Water
Our goal was to find out if a more healthy line of VitaminWater would be demanded.
During project we researched and presented about the product description, target audience, positioning strategy, market research plan, and market research analysis.
PR campaign 2017
The document outlines a campaign plan to increase awareness and involvement for the Eastern Idaho Community Action Partnership (EICAP) food pantry. The plan includes hosting a community event called "Walking in Their Shoes" to educate the public, improving social media presence, implementing regular food drives, and creating a volunteer schedule to better engage the community and increase donations. The year-long campaign aims to reach local businesses, college students, and families to support EICAP's mission of fighting hunger.
Marketing plan presentation for The Gourmand mobile application
A marketing strategy for a new mobile app on the app store.
Created by Abhishek Banerjee, PES University, during a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM-Lucknow.
Searle Vitamin Water (Realization of New Category)
The document outlines rules and guidelines for a project presentation, including being attentive during the presentation, asking questions respectfully, and logical arguments being welcome. It notes that the rules do not apply to Mr. Naveed Ilyas. Knowledge and awards will be guaranteed for the best and most relevant questions. The presentation is on the Searle Vitamin Water case study conducted by IoBM students.
Brand Creativity：Weichuan Daily C ——Tato Jiang, Head of Chilled Beverage in M...
Brand Creativity：Weichuan Daily C
——Tato Jiang, Head of Chilled Beverage in Marketing Department, WeiChuan
Marketing 448 Presentation
The document proposes expanding Vitamin Water into Brazil by licensing it to FEMSA, the second largest Coca-Cola bottler. It recommends focusing on Brazil's largest cities and marketing to middle-to-upper class teenagers and young adults pursuing healthy, active lifestyles. Vitamin Water would be priced competitively and distributed widely using FEMSA's network, while positioning it as a fun, tasty, healthy alternative and using celebrity endorsements in advertising. The strategy aims to make Vitamin Water Brazil's top functional beverage brand.
Vitamin water case competition
Our campaign aims to reignite vitaminwater's brand among US consumers aged 18-24 through an engaging competition. Participants will submit creative video proposals for funds, resources, or opportunities from vitaminwater. The campaign is consistent with vitaminwater's recent focus on fun and ambition over health claims, and aims to increase interest, perception, and preference without alienating loyal 30-39 year old consumers. Research found millennials appreciate individuality and engagement over traditional advertising, so the competition framework aligns with how this demographic makes purchase decisions.
Bottled Water Product Development
This document presents a marketing plan for a new bottled water brand called Hēbē targeted towards health and beauty conscious women aged 20 and older. Key points include:
- Hēbē water will be infused with natural herbs and come in three flavors - Restore, Relax, Recharge - that provide skin and wellness benefits.
- The brand positioning is "water that awakens your natural beauty" and packaging will use sustainable materials like recycled paper.
- The target consumer is an environmentally conscious woman who engages in healthy behaviors like yoga and visits health food stores.
- The plan outlines competitive analysis, product details, pricing, branding assets, an integrated
Strategic Alliance Pitch: Sobe and Clif Bar
Developed by Dave Hennessy for Peg Murphy's Account Executive/Brand Manager class at Columbia College Chicago, 2012
What's hot (20)
Young marketers elite 3 individual graduation case nhat minh
Young marketers elite 3 individual graduation case nhat minh
Young marketers elite 3_Individual graduation case
Young marketers elite 3_Individual graduation case
Marketing plan presentation for The Gourmand mobile application
Marketing plan presentation for The Gourmand mobile application
Searle Vitamin Water (Realization of New Category)
Searle Vitamin Water (Realization of New Category)
Brand Creativity：Weichuan Daily C ——Tato Jiang, Head of Chilled Beverage in M...
Brand Creativity：Weichuan Daily C ——Tato Jiang, Head of Chilled Beverage in M...
Similar to Apsow tiffany feng
Presentation for new investors april 12 2010
- David Glasser, founder and CEO of Simple Ideas, presented to potential new investors about the company's children's juice brand First Juice.
- First Juice focuses on being the healthiest juice for children under 6 with organic fruits and vegetables, low sugar, and unique flavors. It has gained market share against competitors.
- Research shows First Juice is seen as the healthiest brand but faces challenges with awareness, availability, and price sensitivity from new mothers. The presentation outlined plans to expand distribution and launch new products to pursue older children and international markets.
2014_Madison_County_Youth_Forum_Recommendations
Team 1 discussed issues with nutrition in schools including lunch choices, vending machines, and rewards. They proposed allowing student input on school food options through suggestion boxes and taste tests of new foods. The group discussed expanding whole fruit and snack options and providing more notice of lunch menus.
Advertising Campaign: Boomchickapop
Final Project for Principles of Advertising at Ithaca College
Created an advertising plan in response to a mock RFP from Boomchickapop Popcorn, complete with research, creative, media strategy and brand activations.
Professor Scott Hamula
Team Members: Emma Behrens, Natasha Brower, Mollie Wiener, Taylor Rao, Maria Buitrago
Nextwavevending-naturals2go school-version
Explains the reason why kids need to consider healthy food habits. Next Wave Vending provides them with access to choices -- Join the health wave!
Lose weight in 10 days challenge with step by step
lose weight in 10 days challenge with step by step
Lose weight in 10 days challenge with step by step guide. Lose weight in 10 days with these simple and easy steps to lose weight in 10 days.
The Lose Weight in 10 Days Challenge is a 10-day diary with a diet plan and exercise guide to help you lose weight fast and more effectively.
The Lose Weight in 10 Days Challenge is an intensive program that requires discipline and commitment. The challenge is to eat a healthy, balanced diet and work out for at least thirty minutes each day.
Food Essay
The Quality Of The Food Quality Essay
Homemade Food Is The Best Choice
Street Food: An Essay On Street Food
Food Waste Essay
My Favorite Experience Of Eating Food
Essay About Cafeteria
The Importance Of Eating Healthy
Eating Is Something That I Love And Enjoy
Eating Healthy Foods Essay
Food Culture Essay
Food And Drink Essay
Food Essay
The Most Memorable Meal Essay
Food Essay : The Disadvantages Of Fast Food
The Important Role of Food in Our Lives
Food And Its Impact On Society
Food and Nutrition Essay
My Passion For Food
Food Essay : My Favorite Food
The Effects Of Food On The Body Essay
Advocacy power point
The document discusses the issue of malnutrition and obesity. It notes that while malnutrition is typically associated with lack of resources in developing nations, in places like Canada and the US it often manifests as obesity instead. This is because people have access to cheap, convenient fast food but may lack time or money for nutritious home cooking. The document then outlines various stakeholders affected by obesity, including food banks, fast food franchises, childcare centers, and families. It also examines how factors like income, location, and the abundance of fast food restaurants in an area can impact individuals' daily nutrition and finances.
School Food Policy
This is Catalyst's overview of how you can start making positive changes in your school to support healthy eating.
Here's what the presentation covers:
First we’ll talk a little bit about why we need healthy food in schools, and what the food is like at our schools.
Then we’re are going to break for two rounds of Catalyst’s “Family Food.” It’s like the game show Family Feud, but all about food, healthy eating, and what food is like at school. We’ve been talking with students at our schools to get their thoughts about food in general and about the food that’s offered at school, and in this game, you’ll have a chance to guess what they’re thinking.
We also want to talk about what we can do to get things moving in our schools and make sure we have healthy options that taste good. So first we’ll talk a little about questions you might get from your principal and food service staff if you talk to them about starting to make changes.
Then we’ll work in small groups and plan out some first steps you can take, like setting up a meeting to talk to your principal and food service staff.
Generating ideas pp
1. The document proposes new product ideas for the Healthy Choice brand to expand beyond its current position as the number one brand in the frozen meal market. It suggests developing healthy side dishes and snacks that are convenient and portioned for families.
2. A key insight is that while demand for frozen dinners is decreasing, time to prepare meals is also decreasing. The document proposes developing steamable vegetable side dishes to accompany family dinners.
3. Additional ideas include developing protein-focused workout supplements for women, and creating an online platform to help customers track their health and fitness goals for incentives like discounts and prizes. Further research is recommended to validate consumer demand for these proposed new product concepts.
magazine project small URL
This document provides an overview and analysis of the Jugofresh juice bar in Miami. In 3 sentences:
The article profiles Matthew Sherman's successful Jugofresh juice bar in Miami, which has developed a loyal following due its high quality, organic ingredients and dedication to crafting juices and smoothies. Sherman's juice bar has been very profitable and continues to expand due to its emphasis on using the purest, most unrefined ingredients as well as clever branding and design. While the high prices and long waits can be a drawback for some, most customers feel the refreshing, nutritious drinks are worth it for their healthy lifestyle.
Booster Drinks: Improves Absorption and Gives You a Great Boost.
The document provides recipes for 7 healthy booster drinks that can help supplement nutrition from whole foods by improving absorption. It explains that offering a variety of tasty drink options will please different family members and encourage drinking them. The last recipe is highlighted as a powerful detoxifying drink that can help one feel more energized when consumed daily on an empty stomach.
Essay On Food
Persuasive Essay On Food
Definition Essay On Food
Food And Drink Essay
Diet and Nutrition Essay
Food Sustainability
The Most Memorable Meal Essay
Persuasive Essay On Healthy Food
Essay on Food Sustainability
Reflective Essay About Food
Eating Is Something That I Love And Enjoy
Essay on Save your Food, Save a Life
Food Essay : My Favorite Food
Food Culture Essay
Persuasive Essay About Food Bank
Homemade Food Is The Best Choice
Descriptive Essay About Food
Persuasive Essay On Food
Food and Nutrition Essay
Food And Its Impact On Society
2016 Healthy Schools Healthy Messages 2 Go
The document contains messages about promoting healthy lifestyles for families and children. Some of the key messages include encouraging parents to talk to their kids about smoking prevention and healthy eating by including food from all food groups in meals and snacks. Other messages promote physical activity like playing outside in winter, limiting screen time, choosing water over sugary drinks, and getting enough sleep. The overall messages promote healthy behaviors around nutrition, physical activity, tobacco prevention, and mental wellness for families and children.
Ind eng-649-ppt
The document discusses the dangers and addictive nature of junk food, especially for children. It notes that junk food lacks nutrients and is high in calories, sugar and fat, leading to health issues like obesity, diabetes and heart disease. While fast food is convenient, people can become addicted to it due to taste and feel ill when unable to consume it. The document recommends substituting junk food with healthier alternatives and accepting that one may be addicted in order to overcome the addiction.
BOOMCHICKAPOP AD CAMPAIGN
Provision Advertising has been hired by BOOMCHICKAPOP popcorn to increase brand awareness and sales through an integrated marketing campaign targeting women ages 25-49. BOOMCHICKAPOP offers a variety of flavors of gluten-free and low-calorie popcorn. The campaign will utilize television, radio, print magazines, and digital advertising to position BOOMCHICKAPOP as a convenient and healthy snack option.
Chobani Account Planning / Research | Newhouse Advertising Graduate Program
Through extensive research involving over 400 participants, key insights about Chobani yogurt were identified. A cultural insight found a trend of returning to basics and sustainability. Consumer research found yogurt is seen as penance for unhealthy foods. Product research revealed Chobani's ability to compete by dominating brand positions. Less frequent yogurt consumers are willing to pay more. These insights provide benefits to Chobani's marketing and positioning as the healthiest yogurt.
EXPO WEST 2017: NATURAL FOOD, BEVERAGE & BEAUTY SUMMARY
With over 80,000 attendees and 3,100 exhibitors, Natural Products Expo West and Engredea draws the most innovative companies in the natural food, beverage, beauty and supplements spaces. Our team thrives on inspiration from these categories as we help bigcos take startup-inspired approaches to reinventing existing categories and brands, and expanding into new ones. Hope you enjoy our summary of what our team found interesting at the show.
Does kombucha help you lose weight
This document discusses whether Kombucha helps with weight loss. It provides background on Kombucha, describing it as a fermented tea containing many beneficial compounds. It notes research showing Kombucha has detoxifying, immune-boosting, and other health effects. While not a magic weight loss drink, it can support weight loss by improving digestion, metabolism, and cravings. Making your own Kombucha is inexpensive and easy. Store-bought varieties lack live cultures and benefits of homemade. In summary, Kombucha may aid weight loss as part of a healthy lifestyle, but is not a stand-alone solution.
Since my diagnosis with diabetes at the age of eleven
5 Ways To Manage Your Diet For Diabetes., I can advise you to follow my steps because I know what works and what doesn’t. Before I really begin I must also say that I have been brought up by great parents who taught me to eat everything
Australia's Very Own Wellness Woman
Andi Lew is a qualified wellness coach and author of two best-selling books on healthy eating. She runs a culinary school teaching people to cook "fit food" and believes in an approach focused on natural, unprocessed ingredients. Lew developed her own line of protein bars called Real Fit Food Amazebars that are gluten-free, dairy-free, and contain no artificial ingredients or added sugar. The bars are available via her website and in various health food stores in Australia.
Similar to Apsow tiffany feng (20)
Lose weight in 10 days challenge with step by step
Lose weight in 10 days challenge with step by step
Booster Drinks: Improves Absorption and Gives You a Great Boost.
Booster Drinks: Improves Absorption and Gives You a Great Boost.
Chobani Account Planning / Research | Newhouse Advertising Graduate Program
Chobani Account Planning / Research | Newhouse Advertising Graduate Program
EXPO WEST 2017: NATURAL FOOD, BEVERAGE & BEAUTY SUMMARY
EXPO WEST 2017: NATURAL FOOD, BEVERAGE & BEAUTY SUMMARY
Since my diagnosis with diabetes at the age of eleven
Since my diagnosis with diabetes at the age of eleven
More from PHD
Samueladams apsotw - Prof Duncan
Samuel Adams wants to raise its profile during the Olympics with a $400,000 budget, but the consultant recommends waiting. The Olympics will be crowded with sponsorships trying various approaches, and Samuel Adams' small size and budget mean it will be difficult to differentiate itself and create a memorable sponsorship. Regular people rarely recall sponsorships afterwards, and Samuel Adams' focus on product quality rather than marketing makes direct Olympic sponsorship a poor fit. It's better to identify a less crowded event that better matches Samuel Adams' customer beliefs.
Sam adams apsotw hugo fournier
This document outlines a sponsorship activation plan for Samuel Adams during the Olympics in the UK. It proposes creating a character named "Sam Adams", an arrogant American tourist, who will fuel brand fame by criticizing British culture and cheering for US teams. A sampling idea ties free beer giveaways to US wins over UK teams. Vice UK is proposed as the media partner to create webisodes and articles bringing the character to life on social media. The goal is to make Sam initially annoying but eventually loveable as an outsider accepting of UK culture and high quality beer.
Samuel adams &olympics elaine gillespie[1]
Elaine Gillespie proposes a campaign for Samuel Adams to capitalize on the 2016 Olympics in the UK. She identifies three types of craft beer drinkers - enthusiasts, explorers, and loyalists - who seek variety but also a reliable option. Her insight is that craft beer can feel risky without a "go-to" choice. The campaign frames Samuel Adams as the large craft brewer committed to supporting smaller brewers. It launches a "Craft Beer Olympics" encouraging home brewing and celebrates lesser-known sports. Activation includes sponsorship of the Olympics launch party, a branded 6-pack with sample beers, a bus tour competition, and content through partners Buzzfeed and influencers. The goal is to position Samuel Adams as
Sam adams + olympics tarka rose
This document proposes a marketing strategy for Sam Adams beer during the Olympics. It recommends targeted digital out of home advertising to different ethnic groups based on their locations in the UK. It also suggests partnering with Pearl & Dean to be the sole beer provider at their outdoor screening events of the Olympics. Finally, it proposes syncing mobile ads to TV broadcasts of the Olympics to capitalize on second screening behavior. The strategy aims to promote Sam Adams in a personalized way where its message will resonate most, without competing directly with larger beer brands' sports marketing budgets.
Apsotw may16 anna_thairs
Samuel Adams Boston Lager is launching in the UK and sponsoring the Olympics at a low sponsorship tier, with a $400k budget focused on partnerships. The brand wants to target "Mainstream Explorers" - those interested in craft beer for its coolness rather than passion for craft. The proposed campaign is to "Go a bit OTT for Team GB" by bringing American excitement to British drinkers through partnerships, social media, and activations encouraging unabashed support for the Olympics and British athletes.
Apsotw sam adams liana rosenberg
Samuel Adams aims to launch in the UK during the Rio Olympics by positioning itself as the craft beer of choice. The challenge is to build awareness and consideration through meaningful engagement. The strategy involves finding Twitter users discussing their dreams and awarding prizes to engage consumers around shared values of aspiring and succeeding. A multi-channel campaign leverages print, digital, social and experiential activations to reach the target 18-34 male audience, driving awareness through competitions and engaging native videos featuring influencers.
Apsotw(grace)
The document discusses strategies to build sustainable desire for Sobe Water and establish it as a drink associated with active and healthy living. It suggests implementing marketing campaigns on social media and through augmented reality apps to portray Sobe Water as something that allows consumers to indulge occasionally while still being good for their health and body. Distribution should also be expanded beyond current take-out areas to other locations where people can easily recommend and purchase the drink.
More from PHD (7)
Recently uploaded
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionQuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationRecently uploaded (20)
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Apsow tiffany feng
- 1. ACCOUNT PLANNING SCHOOL OF THE WEB
- 2. THE SITUATION Since it’s entrance into the UK market, SoBe V-Water’s sales have been primarily due to its distribution in major supermarkets and service stations. However, the brand cannot survive on distribution alone and selling only 2 million units a year puts SoBe at risk to be pulled from supermarket shelves and ultimately the UK market all together.
- 3. THE PROBLEM IS.. Despite the fact that Vitamin Water is the current market leader in the healthy flavored water space, SoBe always knocks them out of the ring in taste tests. People that try us, love us. But without actually tasting the drink, people don’t have any reason to try it.
- 4. THE OBJECTIVE We want to encourage trial of SoBe V-Water and leave a lasting impression on consumer’s taste buds that positions SoBe V-Water as the tastiest heathy beverage on supermarket shelves.
- 5. CURRENT RELATIONSHIP TO US They might have seen us on the shelf at their local store, but don’t have any reason to consider putting a six-pack of SoBe in their grocery cart
- 6. MEET OLIVIA - PRIMARY AUDIENCE - Living a healthy lifestyle is a top priority for Olivia. On Saturday mornings, she takes a weekly yoga class with her friends and on weeknights she tries to run around her neighborhood a couple times a week. However, she realistically isn’t quite as active as she ideally would like to be due to her busy schedule. In order to keep herself looking her best, she chooses to eat clean and fresh foods whenever possible and she tries to choose healthier options of her favorite treats - fruit instead of gummies, nuts instead of chips, and flavored water instead of soda. She’s certainly not willing to go to the extremes to keep her physique in check, but the kind of fuel she’s filling her body up with is always top of mind. Healthy As A Lifestyle
- 7. Health-Conscious Mom Anna is the mother of 2 very active youngsters, her son plays football and her daughter plays netball. As a responsible mother of two, she keeps a healthy mindset when stocking her pantry. She understands that for her kids, eating healthy is not really a priority and their taste buds almost always lead them to the deliciousness of sweets and soda. So in order to keep her kids properly nourished, but at the same time happy and satisfied, she seeks out healthier options of their favorites whenever possible. MEET ANNA - SECONDARY AUDIENCE -
- 8. THE PROPOSITION Before The Campaign After The Campaign “What is SoBe V-Water?” ! ! “I already have my go-to healthy drink of choice. Why would I consider switching brands?” ANNA & OLIVIA THINK.. ANNA & OLIVIA THINK.. “SoBe V-Water is the best tasting flavored water I’ve ever had!” “I love that SoBe V-Water is nutritious and actually good for me.”
- 9. INSIGHT The human brain processes taste in two steps. A primitive center of the brain is the first checkpoint where raw, unfiltered, emotional thought is processed. This is followed by conscious, rational thought in a higher center of the brain. Together these two checkpoints dictate the verdict on taste. ! “Bleh, this juice cleanse tastes terrible. It’s a C- at best. But I know it’s really good for me to detox my system. Final verdict: It’s not so bad, really. I’d give it a B+”
- 10. INSIGHT Punishing your taste buds isn’t a requirement for making healthy choices
- 11. THE BIG IDEA Living Better Never Tasted So Good
- 12. OLIVIA & ANNA’S MEDIA USAGE Healthy As A Lifestyle Health-Conscious Mom 52% of Facebook users are female 44% of those women are between the ages of 25-44 67% of UK moms follow brands on social media for vouchers and discounts 43% of UK moms follow brands on social media to find out about new products
- 13. COMMS BARRIER COMMS BARRIER COMMS BARRIER COMMS BARRIER COMMS TASK 1 COMMS TASK 2 COMMS TASK 3 COMMS TASK 4 TACTIC TACTIC TACTIC TACTIC What is SoBe V-Water? How do we get people to engage with us? What is SoBe’s significance to me? How do we reach people who aren’t able to physically visit a SoBe Fueling Station? Create awareness and generate buzz around product Get people to taste SoBe V-Water Educate target about SoBe’s added value of nutritional benefits Encourage Fueling Station visitors to share with their networks SoBe Fueling Station (a traveling tasting depot) ! PR Product Sampling at SoBe Fueling Station Interactive educational game at Fueling Stations Wifi-connected photo booth (links to social media) ! SoBe Social Media COMMS STRATEGY