Team 22 presented their business plan for a matcha drink company. They initially proposed targeting multiple customer segments but learned they should focus on beauty and health conscious consumers. They developed a "Maccha Bar" brand targeting women ages 26+ interested in anti-aging benefits. Their production would start small in a commercial kitchen with the goal of outsourcing operations and partnering with distributors for mass market expansion. Next steps include finalizing recipes, branding, distribution strategy, and supply chain coordination.
Strategic Brand Shift for Desai Brothers Namkeen Lokusdesign
Enabling a legacy brand to achieve deeper penetration within its existing markets and become future ready by diversifying beyond its established businesses
Through the Small Business Seminar offered at Hillsdale College during the winter term '15, I was able to gain experience developing a full entire business plan, which includes marketing, finance, strategy, human resource, and legal portions.
Young Marketers Elite 3 - Assignment 2.1 - Nhóm 2 - Giang, Minh, Thy
1. Thế nào là need states? Cái gì gọi là Maslow needs? Cho ví dụ về brand đáp ứng nhu cầu của consumer trên từng level của Maslow needs. Về thương hiệu, có thương hiệu nào theo thời gian đáp ứng consumer những nhu cầu ở các level khác nhau của Maslow hay không - nếu có, cho ví dụ & thông tin để chứng minh. (40%)
2. Thế nào là need, thế nào là want? Cho ví dụ. Theo bạn, 1 thương hiệu sẽ đáp ứng consumer need hay want, tại sao?
3. Chỉ dành cho Eliters: Thế nào là secret needs, habitual needs, intuitive needs, un-anticipated needs, unconscious needs? Cho ví dụ (20%)
4. Thế nào là functional benefits, emotional benefits của 1 thương hiệu với consumer? Emotional benefits và functional benefits có liên quan đến nhau hay không? Cho ví dụ (20%)
Strategic Brand Shift for Desai Brothers Namkeen Lokusdesign
Enabling a legacy brand to achieve deeper penetration within its existing markets and become future ready by diversifying beyond its established businesses
Through the Small Business Seminar offered at Hillsdale College during the winter term '15, I was able to gain experience developing a full entire business plan, which includes marketing, finance, strategy, human resource, and legal portions.
Young Marketers Elite 3 - Assignment 2.1 - Nhóm 2 - Giang, Minh, Thy
1. Thế nào là need states? Cái gì gọi là Maslow needs? Cho ví dụ về brand đáp ứng nhu cầu của consumer trên từng level của Maslow needs. Về thương hiệu, có thương hiệu nào theo thời gian đáp ứng consumer những nhu cầu ở các level khác nhau của Maslow hay không - nếu có, cho ví dụ & thông tin để chứng minh. (40%)
2. Thế nào là need, thế nào là want? Cho ví dụ. Theo bạn, 1 thương hiệu sẽ đáp ứng consumer need hay want, tại sao?
3. Chỉ dành cho Eliters: Thế nào là secret needs, habitual needs, intuitive needs, un-anticipated needs, unconscious needs? Cho ví dụ (20%)
4. Thế nào là functional benefits, emotional benefits của 1 thương hiệu với consumer? Emotional benefits và functional benefits có liên quan đến nhau hay không? Cho ví dụ (20%)
New retail store Concept, tea store chain By Manpreet singh DigitalManpreet Singh Chhabra
Retail and most importantly food retail is the future of india. Are you planning to open a retail chain of tea shops?
this documents contain all the concepts of retail management which are applicable in food retailling. this is a complete business plan for opening mordern tea store chain By manpreet singh digital
for PP Visit http://www.slideshare.net/ManpreetsinghChhabra/new-retail-store-concept
Here we've analysed the case, brought some hypotheses and brought some conclusions about the focus group members. Also discussed on the dynamics of focus group discussion. The segmentation for this perfume have also been identified.
This was an advertising campaign for Tazo bottled iced tea and the project was created my Sophomore year. Our target markets were 18- 26 and 27-34 year old women. Adobe Photoshop, Indesign, and Qualtrics were used for this project.
The Importance and Function of Your Website in Digital MarketingShane O'Neill
Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.
Venture Design Workshop: Business Model CanvasAlex Cowan
These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan.
You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion.
Get course discounts and learn more:
www.playtactic.com
I hope you find this beneficial and good luck on your business model ;)
New retail store Concept, tea store chain By Manpreet singh DigitalManpreet Singh Chhabra
Retail and most importantly food retail is the future of india. Are you planning to open a retail chain of tea shops?
this documents contain all the concepts of retail management which are applicable in food retailling. this is a complete business plan for opening mordern tea store chain By manpreet singh digital
for PP Visit http://www.slideshare.net/ManpreetsinghChhabra/new-retail-store-concept
Here we've analysed the case, brought some hypotheses and brought some conclusions about the focus group members. Also discussed on the dynamics of focus group discussion. The segmentation for this perfume have also been identified.
This was an advertising campaign for Tazo bottled iced tea and the project was created my Sophomore year. Our target markets were 18- 26 and 27-34 year old women. Adobe Photoshop, Indesign, and Qualtrics were used for this project.
The Importance and Function of Your Website in Digital MarketingShane O'Neill
Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.
Venture Design Workshop: Business Model CanvasAlex Cowan
These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
This presentation is based on the top seller book "Business Model Generation" by Alex Osterwalder and Yves Pigneur. This book introduces the Business Model Canvas, the world's leading tool in creating and analyzing business models. This great tool allows you to sketch out your business model visually without starting with a scary business plan.
You can take my online course which covers more content, examples, quizzes, challenges and provides a certificate of completion.
Get course discounts and learn more:
www.playtactic.com
I hope you find this beneficial and good luck on your business model ;)
Merar.com - Investment opportunity for beverages in south africamerarinvestment
A unique investment opportunity on MERAR.COM for healthy energy drink for sports lovers & health conscious people is ready to be launched by well-known group of people in South Africa. All ground work is completed, market testing, product development, design, flavours, packaging, bottling etc. Now groups needs marketing and launch budget. World renowned apparel is on board.
The Fine Foods Group Presents: Food business from A to ZMichel Algazi
This one day course provided, at a high level, an understanding of the process needed to start an artisanal or specialty food business.
Taught by a food industry veteran, this course covered the following topics:
- Product ideation / Market research
- Feasibility analysis
- Branding strategy
- Company formation and brand registration
- Product development
- Costing and pricing
- Packaging Design
- Manufacturing options
- Launch process
- Distribution channels
- Sales and distribution plan
- Selling tool development
- Price lists
- Sales / Marketing / Promotion
- Financial planning
This event offered an opportunity to tie all of the important pieces of a startup business together.
Unveil the essence of Plum's innovative social media strategy with this comprehensive PowerPoint presentation. Designed specifically for the dynamic cosmetic industry, this strategy encapsulates Plum's unique brand ethos – natural, vibrant, and ethical beauty.
Slide by slide, we journey through Plum's targeted approach to digital storytelling, emphasizing authentic engagement with our audience. Key highlights include:
Brand Storytelling: Dive into how Plum's narrative intertwines with social trends, focusing on organic, cruelty-free beauty products.
Audience Analysis: Understand the Plum community – a mix of environmentally-conscious, beauty-forward individuals.
Platform-Specific Strategies: Tailored content for platforms like Instagram, Facebook, TikTok, and Pinterest, leveraging each for maximum impact.
Influencer Collaborations: Explore our selective partnership approach with influencers who resonate with Plum's values.
Engagement Tactics: Innovative methods to boost interaction, including giveaways, live sessions, and user-generated content.
Visual Aesthetics: The Plum palette – a showcase of our visual content strategy that mirrors the brand's ethos and appeals to our demographic.
Content Calendar: A sneak peek into our meticulously planned content schedule, ensuring consistent and impactful online presence.
Analytics and Adaptation: Detailed analysis of key metrics to refine and adapt our strategy for sustained growth and engagement.
This presentation is more than just a strategy; it's a roadmap for Plum to blossom in the digital landscape, connecting deeply with our audience while staying true to our core values of sustainability and beauty. It's designed to be a living document, evolving with market trends and consumer insights.
Team Networks - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, networks
Team LiOn Batteries - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, LiOn Batteries
Team Quantum - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Quantum
Team Disinformation - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Disinformation
Team Wargames - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Wargames
Team Acquistion - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Acquistion
Team Climate Change - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, climate
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Army venture capital - 2021 Technology, Innovation & Great Power Competi...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve Blank, Army Venture capital
Team Catena - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, economic coercion,
Team Apollo - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, space force
Team Drone - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, c3i, command and control
Team Short Circuit - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, semiconductors
Team Aurora - 2021 Technology, Innovation & Great Power CompetitionStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Army venture capital
Team Conflicted Capital Team - 2021 Technology, Innovation & Great Power Comp...Stanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, venture capital
Lecture 8 - Technology, Innovation and Great Power Competition - CyberStanford University
Technology, Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, hacking for defense, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, unmanned, autonomy, Michael Sulmeyer, cybercom,USCYBERCOM
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. KP Key Partner
KA Key Activities
• Partners:
• Distributors
• Retailers
• Suppliers:
• Wholesale
Japanese
matcha
• Bottling and
Packaging
• Production
• Design
(Bottle/Kcup)
• Education
VP Value Proposition CR Customer
Relationship
• All-natural
ingredients
• Relationship with
• More antioxidant
customer: We are
than regular green
the authority on
tea and coffee
matcha
• Anti-aging / detox
• Our product is
• Brand – quality
self-service
matcha products
• We will need to
/lifestyle brand
educate
customers about
benefits of matcha
KR Key Resources
• Physical:
commercial
kitchen
• Marketing and
Branding Power
• Financial: start-up
costs of $30k+
CS Customer
Segments
• Tea and coffee
drinkers
• Health and aging
conscious
• Busy
Professionals
CH Channel
• Food trucks
• Fairs / pop-up
shops
• Markets (ie. Whole
Foods)
• Corporate
Cafeterias
• Drug stores
• Fitness / yoga
studios
• School
• Department stores
• PR – blogs,
editorial
• E-commerce site
C$ Cost Structure
R$ Revenue Stream
•
•
•
•
• Product Sales – bottled drinks & k-cups or other
capsules
• Eventually we will add other matcha products
Ingredients
Production facility / commercial kitchen space rental
Bottle/Packaging
Marketing/Branding
Day 1
3. What We Thought
3
Our audience was diverse and our product
could cater to many needs
Maccha can serve as an energy drink or a
coffee alternative
We can start small and grow big
4. Day 2-3: What We Learned
4
Coffee drinkers a no-go.
“There’s no way anyone could get
me to switch from coffee.”
Many people have had matcha without knowing it, so
education and awareness will be important.
“Oh! I didn’t know that green tea ice cream
was made from matcha. I love green tea ice
cream”
Consumers want different things at different times and will
make different drink purchase decisions based on this.
“I want something refreshing, this
is too rich for me right now.”
“It tastes better
when it’s sweeter”
“I like my tea
hot”
So we thought, why not make a few drinks with specific functions to
target different customer segments?
5. Customer Segments
• Probably has salads
for lunch, only eating
healthy carbs like
quinoa
• Prefers low calorie
drinks
• Ages 20-65
• Afraid of aging,
probably wears
sunscreen and
spends a lot on
cosmetics
• Watches weight
• Ages 20-50
Digestive
health
conscious
Beauty
conscious
• High pressure job or
works long hours or
needs to cram
• Ages 25-45
• Exercises regularly
• Or maybe just ate
salty or spicy food
• Ages 15-45
Drained
Thirsty
6. KP Key Partner
KA Key Activities
VP Value Proposition
• Partners:
• Distributors
• Retailers
• Strategic Partners
• FareTradeNYC
• Outdoor food
markets
(Smorgasburg,
Hester St Night,
Brooklyn
Bazaar)
• Commercial
Kitchen
Incubator
• Bloggers and
other PR
• Nutritionist
• Start-up delivery
companies (i.e.
WunWun)
• Production
• Marketing/Awarene
ss
• Distribution
• Provides matcha
health benefits that
energize, beautify,
hydrate, or provide
digestive health
wellness with all
natural-ingredients
• All-natural
ingredients/low
sugar
• Suppliers:
• Matcha green
tea from Japan
• Other raw
ingredients local
• Bottles and
Packaging
• Consultants
• Flavor
consultant
• Operations/Logistic
s
KR Key Resources
•
• Physical:
commercial kitchen
space
• Branding
• Expertise
• Financial: start-up
capital
•
Business to Consumer
•
Matcha and all its
health benefits
•
Targeted products
for diff needs by
mixing with following
ingred
• Ginger to reduce
inflammation/help
digestion
• Guava to add
more antioxidants
• Ginseng for
energy
• Coconut water for
hydration
•
Brand – quality
matcha products
•
Diverse flavors
(sweetened, soy
milk, seeds, etc)
•
14X the antioxidant
of regular green tea
and coffee
Business to Business
•
No existing matcha
line of drinks
•
Partaking in the
growing health trend
• Employees
C$ •Cost Structure
Sales
• Ingredients
• Production facility / commercial kitchen space rental
• Bottle/Packaging
• Marketing/Branding
• Distribution
CR Customer
Relationship
CS Customer
Segments
• Get: Sampling
product, Social
Media, Local food
community
• Keep: Introduce
new flavors with
customer input /
contests
• Grow: Introduce
new products
• All Health conscious
• Beauty
conscious
• Busy
professionals or
students who
feel drained
• Dehydrated/Thir
sty
• Digestive health
conscious
• (ages 18-35)
• Business to
Business
• Food Trucks
• Whole Foods
• Specialty
Markets
• Delis
• Cafés
• Fitness/Yoga
studios
• Corporate
Cafeterias
CH Channel
• Website (online
orders)
• Fairs / food trucks /
pop-up shops
• Specialty markets
• Diet meal delivery
companies
R$ Revenue Stream
• Direct Sales
• Pricing at $4-7 for a 14 oz bottle – bottled drinks & k-cups
or other capsules
• Growth: Eventually we will add
other matcha products
Day 4
7. Day 4: What We Learned
7
If you start too small, you probably won’t make
money for the first 5 years
Should
not focus on food communities too much,
it doesn’t reflect our product offering!
Beauty and health conscious people are more
likely to pay a premium for our product
Let’s
focus on this
8. New Customer Segment
• Probably has salads
for lunch, only eating
healthy carbs like
quinoa
• Prefers low calorie
drinks
• Ages 20-65
• Afraid of aging,
probably wears
sunscreen and
spends a lot on
cosmetics
• Watches weight
• Ages 20-50
Digestive
health
conscious
Beauty
conscious
✖
• High pressure job or
works long hours or
needs to cram
• Ages 25-45
• Exercises regularly
• Or maybe just ate
salty or spicy food
• Ages 15-45
Drained
Thirsty
✔ ✖ ✖
9. Customer Archetype
9
• Earns $50K+
• Wears sunscreen
• Wouldn’t be caught
dead in McDonald’s
• Attends yoga class
regularly
• Wears Lululemon
• Drinks kombucha and
chia seed drinks
• Likes to try fad diets
• Looks at nutrition
labels
• Pescetarian
• Ages 26+
11. Day 4: What We Learned
11
Story is important!
12. Our Story
12
So, we are
borrowing
the proven
benefits
that
maccha
has
provided
Japanese
people for
900 years
13. KP Key Partner
KA Key Activities
VP Value Proposition
• Strategic Partners
• Branding
Partner
• FareTradeNYC
• Outdoor food
markets
(Smorgasburg,
Hester St Night,
Brooklyn
Bazaar)
• Commercial
Kitchen
Incubator
• Bloggers and
other PR
• Nutritionist /
Spokesperson
• Start-up delivery
companies (i.e.
WunWun)
•
•
•
•
•
• Provides matcha
health benefits that
energize, beautify,
hydrate, or provide
digestive health
wellness with all
natural-ingredients
• Provides key to
Japan’s 900 year
old secret to
longevity – matcha
with its anti-aging
and cancer-fighting
properties
• Suppliers:
• Matcha from
Japan
• Other raw
ingredients local
• Bottles and
Packaging
Production
Bottling
Branding/Marketing
Distribution
Licensing and
Insurance
• Product
Testing/Research
KR Key Resources
• Recipe
• Physical:
commercial kitchen
space
• Expertise
• Financial: angel
investors,
friends/family
• Employees
• Sales
• Production/Bottling
Facility
•
Distributors
• Consultants
Flavor
C$ •Cost Structure
consultant (?)
• Ingredients
• Production facility / commercial kitchen space rental
• Bottle/Packaging
• Marketing/Branding
• Distribution
CR Customer
Relationship
CS Customer
Segments
• Get: Marketing
Campaign/Event
Sponsorships,
Sampling product,
Social Media, Local
food community
• Keep: Introduce
new flavors with
customer input /
contests
• Grow: Introduce
new products
• All Health conscious
• Beauty
conscious
• Busy
professionals or
students who
feel drained
• Dehydrated/Thir
sty
• Digestive health
conscious
CH Channel
• Website (online
orders)
• Fairs / food trucks
• Specialty /Health
food markets
• Diet meal delivery
companies
• Spas
• Upscale cafes in
department stores
• Beauty and health
conscious
• $50k+
• Wears
sunscreen
• Attends yoga
class regularly
• Wears
Lululemon
• Drinks
kombucha and
chia seed drinks
• Likes to try fad
diets
• Looks at
nutrition labels
• Pescetarian
• Would never be
caught in a
McDonald’s
• Ages: 26+
R$ Revenue Stream
• Direct Sales
• Pricing at $5-7 for a 16 oz bottle $4-7 for a 14 oz bottle
Day 5
14. What We Know
14
Lifestyle:
How small, local companies have started: Product development,
production, bottling, and distribution happen in-house in a commercial
kitchen facility to start
Incubators provide 20C food processing establishment license
Nutrition information does not need to be included if you sell less than
100,000 bottles
Can expand into co-packing/contract manufacturing once demand is
large enough
Mass market:
Outsource Production/Bottling
Get distributors quickly
Branding and Marketing are key activities even more so than for lifestyle
????
15. Next Steps
15
Develop product recipe
Test if our story is compelling
Channels to explore include cafes at upscale department
stores
Update our get strategy
Further research needs to be done on how large beverage
companies started out
Focus on branding
Figure out how to coordinate supply and demand: Have
prototype of drink and get distributor orders before mass
production?
For future expansion: decide which regions maccha would do
best in (i.e. places that value health like California) and map
out local suppliers and production facilities
Editor's Notes
Hello, my name is Joyce Chang and I am the founder of Maccha Bar.
Non-alcoholicbev in the USA 258B 25B (functional dev in the USA)200M