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Social Media Policies by Sarah Wallace

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Social Media Breakfast Maine
Social Media Breakfast Maine

Sarah Wallace spoke at SMBME on how to start crafting a social media policy and why it is important.

Self ImprovementTechnologyBusiness
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Social Media Policies: Does anyone have them? Sarah WallaceFreelance Writer, Editor, Consultantwww.sarahwallace.com
For 75% of corporations, the answer is “No” More than 34,000 employers surveyed worldwide were asked if they had a social media policy in place Percentage of Employers With Social Media Policy Data from Manpower Inc. International
Why should you have a social media policy ,[object Object]
Consistency
Privacy/SecurityReputation “Taking account of the time spent debating, formulating, managing and executing social media campaigns — not to mention creating content — makes it clear that money is at stake and a well-thought-out plan is needed.” - Paul Verna, Senior Analyst at Emarketer
Okay, where do I start? A comprehensive social media policy will serve two purposes Implementation Employee Usage Guidelines for how employees can or cannot usesocial media in or outside of the workplace Guidelines for how the business will implement/ utilize social media
Implementation: Time Time Whether it’s blogging, Twitter or Facebook, it takes time to do social media. Consider this when you’re establishing your social media budget and establishing policy guidelines. ,[object Object]
Engagement
MonitoringSocial Media Entails:
Implementation: Who The person doing your social media should be: ,[object Object]
Be able to communicate in an articulate and concise manner? Who ? Why? Because you’ll find you not only use social media as a marketing/branding tool but as a sales, customer service and even [in some cases] an IT tool. The person doing your social media will be representing your business from all these fronts.
Implementation: Consistency Make sure your social media content is in line with other departments. Communication is key. Traditional Marketing/PR Customer Service Production
Implementation: Communication Communication is key because it prevents: ,[object Object]
Redundancy

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Social Media Policies by Sarah Wallace

  • 1. Social Media Policies: Does anyone have them? Sarah WallaceFreelance Writer, Editor, Consultantwww.sarahwallace.com
  • 2. For 75% of corporations, the answer is “No” More than 34,000 employers surveyed worldwide were asked if they had a social media policy in place Percentage of Employers With Social Media Policy Data from Manpower Inc. International
  • 3.
  • 5. Privacy/SecurityReputation “Taking account of the time spent debating, formulating, managing and executing social media campaigns — not to mention creating content — makes it clear that money is at stake and a well-thought-out plan is needed.” - Paul Verna, Senior Analyst at Emarketer
  • 6. Okay, where do I start? A comprehensive social media policy will serve two purposes Implementation Employee Usage Guidelines for how employees can or cannot usesocial media in or outside of the workplace Guidelines for how the business will implement/ utilize social media
  • 7.
  • 10.
  • 11. Be able to communicate in an articulate and concise manner? Who ? Why? Because you’ll find you not only use social media as a marketing/branding tool but as a sales, customer service and even [in some cases] an IT tool. The person doing your social media will be representing your business from all these fronts.
  • 12. Implementation: Consistency Make sure your social media content is in line with other departments. Communication is key. Traditional Marketing/PR Customer Service Production
  • 13.
  • 16. Inconsistent verbiage and tone*This is crucial among departments and also if more than one person is conducting social media
  • 17. Implementation: Copyright & Fair Usage Be aware of copyright and fair usage when writing It’s not rocket science, but make sure whoever is doing your social media knows to cite and give credit where it is due.
  • 18.
  • 21. AccessibilityTwo senior staff members who worked at an Alabama NBC affiliate station were suspended after a billboard with a live Twitter feed seemingly accused its three anchors of rape.
  • 22.
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  • 27. Are we participating in platforms where we previously had no voice?
  • 28.
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  • 31.