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Grapevine communicationGRAPEVINE COMMUNICATION
SCOPE
 Salient features
 When where and why
 Advantages
 Disadvantages
 Countermeasures
INTRODUCTION
FEATURES
 Flexibility
 Rapid
 No record
 Distortion
 Spontaneity
WHEN AND WHY?
 Employee Emotion
 Informal and peer groups
 Exceptional information
 Talkative people
 Suspicious attitude
 Organizational climate
ADVANTAGES
 Rapid flow
 Speedy Feedback
 Group cohesiveness
 Informal communication
DISADVANTAGES
 Rumours
 Untrustworthiness
 Adverse effect - employee output
 Internal hostility
 Impedes Goodwill
DEALING WITH GRAPEVINE
 Open communication channels
 Improve work quality
 Trust-relationships
 Information access
 Provide correct information
DEALING WITH GRAPEVINE
 Encourage involvement
 Use as Barometer
 Avoid threatening
 Control rumours
 Integration
DEALING WITH GRAPEVINE
 Encourage interactions
 Open culture
 Communicate
 Keep them busy
 Eliminate uncertainty
CONCLUSION
ANY QUESTIONS

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Grapevine communication