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Rubb Building Systems - Email Marketing


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How Rubb Building Systems uses Email Marketing

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Rubb Building Systems - Email Marketing

  1. 1. Rubb Buildings and Email Marketing Jim Chadbourne Vice President, Sales and Marketing Rubb, Inc.
  2. 2. Agenda <ul><li>Brief Intro To Rubb, Inc </li></ul><ul><li>Products Manufactured in Sanford </li></ul><ul><li>Rubb’s Email Marketing </li></ul><ul><li>Questions and Answers </li></ul><ul><li>Close </li></ul>
  3. 3. Who Is Rubb? <ul><li>Rubb, Inc. designs, fabricates and erects rigid frame membrane structures </li></ul><ul><li>Founded in 1983 in Sanford, Maine, the company takes great pride in its engineering expertise and in maintaining excellent long term customer relationships </li></ul><ul><li>We approach projects in a conservative way with a keen eye on safety , code compliance and proper engineering </li></ul><ul><li>We are known in the industry as a true solution provider </li></ul><ul><li>We have manufacturing divisions in the US, UK, Norway, Poland, and China </li></ul>
  4. 4. Membrane Structures Are Big:
  5. 5. Membrane Structures Are Small
  6. 6. Membrane Structures Are Short
  7. 7. Membrane Structures Are Tall
  8. 8. Membrane Structures Can Float
  9. 9. Membrane Structures Can Roll
  10. 10. Membrane Structures Can Even Fly
  11. 11. Rubb’s Marketing Includes <ul><li>Website(s) </li></ul><ul><ul><li>Blog </li></ul></ul><ul><li>Email Marketing </li></ul><ul><li>Press Releases </li></ul><ul><li>Social media (new) </li></ul><ul><li>Fabric Engineer </li></ul>
  12. 12. Email Marketing – Sign up Most people sign up on our website
  13. 13. February 2011 Email <ul><ul><li>Quarterly mailings </li></ul></ul><ul><ul><li>Since at least 2004 </li></ul></ul><ul><ul><li>Recent projects, news, upcoming events </li></ul></ul><ul><ul><li>Using Blue Sky Factory as email service provider </li></ul></ul><ul><ul><li>Hall aggregates content, designs and publishes </li></ul></ul><ul><ul><li>Social Sharing Features </li></ul></ul>Facebook sharing Navigation Blog Feed
  14. 14. Integrating it all <ul><li>Submissions from international combines with Rubb US </li></ul><ul><li>Press releases </li></ul><ul><li>eNewsletter </li></ul><ul><li>Blog </li></ul><ul><li>Facebook </li></ul>Blog automatically feeds Facebook Articles from Press Releases, International partners, news articles etc. Newsletter Some enews submitted as individual blog articles
  15. 15. Jim’s Thoughts <ul><ul><li>I am not a geek…I am a salesman and still rely on face to face meetings and phone calls </li></ul></ul><ul><ul><li>The internet is great and so is social media…but they all require a lot of time to manage them effectively </li></ul></ul><ul><ul><li>Selling is still all about relationships…nothing will ever replace this </li></ul></ul><ul><ul><li>In our business, Internet marketing helps bring customers “through the door” </li></ul></ul><ul><ul><li>Each year internet sales leads increase </li></ul></ul><ul><ul><li>20% YoY increase in online revenue </li></ul></ul>
  16. 16. Have a Blast!
  17. 17. Thank You!