Spredfast 2.0 Overview


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This presentation provides a brief overview of Spredfast as a company and then details on our upcoming 2.0 release, due on October 15, 2010.

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  • We’ve tried very hard to build out product to address these specific areas. We actually manage our product roadmap along these 4 categories, avoiding features that we can’t directly tie to one of these four goals. I know there is a lot to read here, so we just raised the key things you need to know.
  • Features are nice, but you have to see how they work together. Spredfast can really be broken down into a few parts. There are some pieces you set up initially to get things organized. Cover Initiatives, Voices, and ActionsOnce you’re ready, start doing the work of social media engagement. This involves a combination of listening and engaging.Talk about content creation and social inboxFinally, measuring the levels of engagement and reach you’ve achieved with your listening and engaging lets you prove the value you bring to the business.Talk about Analytics
  • With all that in mind, let’s go over the new functionality that version 2.0 brings to the game.First off, analytics 2.0 raises the bar on social media management measurement. To date, Spredfast has provided the best data in the industry. Our detailed metrics table is really unmatched. But, as good as the data is, our clients were still faced with extracting the data to run analysis on it. With 2.0, we’ve tried to cut out that step by providing the analysis right in the dashboard. Now, there isn’t any need to export the data to calculate ratios, etc. We’ve done it for you through over 30 widgets, each representing an analysis our client were already running. We hope to have just made life a lot easier for our clients, saving them time developing their monthly report. However, we also hope we’ve just made our clients smarter by presenting them with analyses that they may not have been doing themselves and presenting them with points of comparison that they haven’t had access to before.
  • We’ve also been big proponents of integrating data across systems, and we’ve proven that by integrating with Omniture, Google Analytics, Crimson Hexagon and Social Mention. Now, we’ve proved it again with Salesforce integration.Now, our clients can push social profile data collected in Spredfast directly into their Salesforce instance, either tied to an existing contact record or floating free until a contact record connection is identified.You can also pull data from the contact record into the social profile data, such as name, company, title and email.Having a fuller vision of the person you are interacting with can only improve the relevancy of your interactions.
  • Because marketers need to be in the field, trying to capture the moments as they happen, we needed a mobile application. And we’ve delivered it, with a lot more functionality that you might expect. You can do all of the listening you need, as well as all of the communication.Now, our clients can capture that photo or video right when the conversation happens, with the full context in mind because they are not only recording the moment but living the moment.
  • Finally, we know that location based marketing is big for clients with physical locations. While this space is perhaps the most wild in an already wild social media world, we’ve achieved integration with the 3 major players, Facebook Places, Foursquare and Gowalla.
  • Our pricing is different than our competitors. We don’t believe in limiting our clients. We give them everything they need to be successful in each and every initiative they run.
  • In terms of where we are going, our goal is to be a complete marketing solution. We’re going this way because we believe that successful marketers will be the ones who don’t even think of integrated campaigns because all of their campaigns are coordinated across multiple channels as a matter of practice.
  • Here are just a few things we’ve heard from our clients in response to our previews of 2.0.
  • Read down the list of features
  • Spredfast 2.0 Overview

    1. 1. SPREDFAST 2.0<br />The right solution for enterprise<br /><ul><li>Say the right things at the right time
    2. 2. Know the right answers to the tough questions
    3. 3. Integrate with the right systems</li></ul>Analyst and Blogger Briefing, Fall 2010<br />Ken Cho, CEO and Co-Founder<br />Scott McCaskill, President and Co-Founder<br />James Young, VP of Products<br />
    4. 4. Taxonomy of Social Media Tools<br />Effective management of social media includes four key components:<br />Spredfast spans all pillars to offer a complete management system<br />Listen<br />Research<br />Engage<br />Acquire<br />Tools that help marketers decide which audience is right for social, who to target, and identify influencers <br />Tools to find and track the conversations occurring about your company on the social web<br />Tools that help engage with customers and influencers in forums where conversations are taking place<br />Tools that help build social profiles by engaging users<br />Enterprise<br />Sprinklr India<br />Objective Marketer<br />Awareness<br />CoTweet<br />Enterprise<br />Buddy Media<br />Involver<br />Context Optional<br />Jive Software<br />Lithium<br />Enterprise<br />Radian6<br />Crimson Hex<br />Scout Labs<br />Sysomos<br />Alternian SM2<br />Enterprise<br />Rap Leaf<br />Flowtown<br />Traackr<br />Klout<br />Quantcast<br />Consumer Grade<br />Google<br />Technorati<br />Post Rank<br />Consumer Grade<br />Google Alerts<br />AlertRank<br />Brands Eye<br />Consumer Grade<br />HootSuite<br />Seesmic<br />TweetDeck<br />Consumer Grade<br />Wildfire Apps<br />Widgetbox<br />Ning<br />
    5. 5. Social Media Management<br />Spredfast is the onlysocial media management system that integrates with web analytics, customer relationship management and now email marketing systems:<br />Monitor.<br />Engage.<br />Manage.<br />Acquire.<br />“Listen”<br />Find and track the conversations occurring about your company in social media and online<br />“Objectives & Goals”<br />Take an active role in creating conversations about your organization, brand or mission<br />“Demand Generation”<br />Build social profiles on engaged users and identify influencers<br />“Influence”<br />Engage with customers and influencers in forums where conversations are taking place<br />Capture Conversation History<br />Archive & measure customerengagement<br />Capture Social Profiles<br />Influence score, Email address, Twitter handle, location, gender<br />Capture Brand Sentiment<br />Understand in real-time customers’ opinionsissues and outlook<br />Capture Campaign Effectiveness<br />Drive web traffic, re-tweets, comments, likes, SEO<br />Integrate.<br />“Measure and Prove”<br />Integrate data and insights from social media analysis with traditional marketing to drive results<br />CRM<br />360-degree Customer view<br />E-Mail<br />Multi-channel communication<br />Web Analytics<br />Click-to-conversion ROI<br />
    6. 6. Spredfast Feature Highlights<br />10/11/10<br />4<br />Spredfast has a robust feature set covering the important areas of your work:<br /><ul><li>Social Inbox gives you unlimited persistent searches across all of your social media accounts, all major and specialty content aggregators, major social networks & any blog
    7. 7. Respondimmediately or schedule for later, follow or unfollow, view social profiles and conversation history, categorize content, measure sentiment, bookmark and share</li></ul>Monitor<br /><ul><li>Create a forward looking content calendar based on your strategy, schedule single or recurring communications, assign to team members for content population
    8. 8. Leverage multiple authors, securely grant access to personas and social media accounts without sharing passwords, define and assign user privileges, leverage workflow</li></ul>Manage<br /><ul><li>Participate in the conversation in Twitter, Facebook, LinkedIn, MySpace, YouTube, Flickr, Slideshare, Tube Mogul, WordPress, Blogger, Moveable Type and more
    9. 9. Create posts/updates/tweets, Facebook Notes, Facebook Events, photos, videos, presentations and embed trackable links in every communication</li></ul>Engage<br />Integrate<br /><ul><li>Measure every communication for engagement and reach, tie social media content directly to conversion, spot trends early, calculate ROI
    10. 10. Leverage your existing systems like Google Analytics, Omniture, Crimson Hexagon, and Salesforce</li></li></ul><li>How it Works<br />1<br />2<br />To engage your social audience, Spredfast helps you create “Voices” and drive your “Initiatives” via social message “Actions”<br />Spredfast posts these actions out across different social channels including Social Networks, Social Broadcast sites or your Blog, reaching your audience and facilitating the social conversation with them<br />3<br />4<br />Spredfast “listens” to your audience’s engagement and who is talking about you and others out in the social space<br />Spredfast then reports detailed Metrics on the effectiveness of your initiatives - to illustrate what works<br />
    11. 11. 2.0 Highlights – Analytics 2.0<br />We’ve moved beyond providing great metrics to providing great answers. All that analysis you used to do offline has been moved into our dashboard. We’ve covered the gamut from the key performance indicators down to content level reports, all in a customizable dashboard. <br />
    12. 12. 2.0 Highlights – Salesforce<br />We recognized earlier than anyone that you have other systems you rely on to run your business. You want to be able to see data from all your systems together, so you can make the right next move. We’ve built complete 2-way integration with Salesforce, so you can see your CRM, web analytics and social data whenever you like, wherever you like.<br />
    13. 13. 2.0 Highlights – Mobile App<br />You do marketing the right way, which means your people aren’t always in the office behind a desk. They’re in the field, in the right place at the right time, capturing the moments that make for great marketing. We’ve built an API and a mobile application that moves with you, so you can take that photo, video or live blog and publish it right away.<br />
    14. 14. 2.0 Highlights – Places, Foursquare & Gowalla<br />The next big frontier in marketing is location-based marketing. We’ve done Facebook Places, Foursquare and Gowalla integration the right way, giving you the ability to create meaningful engagement opportunities at the physical places your customers meet you. We also give you the right data to take that relationship to the next level.<br />
    15. 15. 10/11/10<br />10<br />Spredfast Pricing Philosophy<br />Don’t Limit Features<br />Don’t Limit Channels<br />Don’t Limit Users<br />We ask for a fixed monthly fee per Initiative you choose to run. <br />The more Initiatives you have, the lower the per Initiative fee. <br />You can also have a branded site for an additional monthly fee.<br />
    16. 16. Spredfast vs. the Competition<br />
    17. 17. Spredfast Current & Future Product<br />Current<br />Near Term<br />Long Term<br />Social Media<br />Dashboard<br />Social Marketing Platform<br />Digital Marketing System<br />Listen, communicate and measure<br />Provide security and control<br />Focus on usability<br />Integrate key systems<br />Templatize best practices<br />Provide Social CRM<br />Actionable data and visible ROI<br />Social intelligence & demand generation<br />Social media, email, mobile & display integration<br />Provide complete marketing coverage in an integrated way<br />Drive improvement based on knowledge and data<br />Streamline listening & communication while measuring effectiveness<br />Differentiating Spredfast in an industry defined by commoditization<br />
    18. 18. Client Previews<br />“Spredfast's Analytics 2.0 truly looks to be the Google Analytics of social media. By both providing the most important metrics from my social interactions with automatic analysis of how I can best use this information, Spredfast 2.0 will help me do my job better, smarter and faster than ever before. I couldn't ask for more. ” – Jordan Viator, Interactive Communications Manager, Convio<br />“I've waited years for a social media management platform that helps me manage, measure and analyze my activities in an easy, effective way.  The new Spredfast 2.0 is finally taking all my wish list items and streamlining them into a singular, intuitive platform. I can't wait to finally run all my social activities and analysis through one, centralized location!” – Mark Nash, Founder, Great Web Strategies<br />
    19. 19. Appendix<br />
    20. 20. Company Snapshot<br />10/11/10<br />15<br />
    21. 21. Management Team<br />Kenneth Cho, Co-Founder: Prior to co-founding Social Agency, Kenneth headed up Client Services for a social media software start-up. Prior to that, Kenneth held sales and business development roles such as managing IBM’s multimillion dollar Visa account. Prior to IBM, he held leadership roles at Verve Labs (founder), Enron, Lehman Brothers, and Price Waterhouse (now IBM). <br />Kenneth received a BA in Economics from Wesleyan University and an MBA with a focus in marketing and information management from the McCombs School of Business at University of Texas at Austin.<br />Scott McCaskill, Co-Founder: Prior to co-founding Social Agency, Scott was CTO/CFO and Co-founder of Small World Labs, where he wrote the original version of their social networking platform and helped grow the company from two employees to more than 30 full time and contract employees and 100 plus clients. Before Small World Labs, Scott held roles at Dell, Boston Consulting Group, Singlecast and Sapient. <br />Scott received a BS in computer science and history from Yale University and an MBA with a focus in finance and strategic management from the University of Chicago.<br />James Young, VP of Products: Prior to joining Social Agency, James managed the online marketing platform for Convio, a CRM vendor in the non-profit space. Prior to that, James held product management and marketing positions for Microsoft, Reliant Energy, and Compaq Computer.<br /> James received a BA in Literature from Rice University and an MBA with a focus in marketing and operations from the McCombs School of Business at University of Texas at Austin.<br />10/11/10<br />16<br />
    22. 22. Spredfast is a Recognized Leader<br /><ul><li>Although there are many social media tools out in the market today, there are no others that: </li></ul>Complete “system” vision (Engagement, Listening, Measurement, Initiative Management, User Profiling) <br />Focus on the enterprise customer sector (Support, Integration, Security, Customer Branding)<br />SOURCE: JAMIE BECKLAND WHITEHORSE “SOCIAL MEDIA MANAGEMENT PLATFORMS: REVIEWING THE LANDSCAPE”<br />“Over the last year, we have been closely tracking the market for social media tools. We’ve found there to be plenty of monitoring tools, with agencies and brands finding it hard to differentiate one from another. Further, we have yet to see providers go beyond listening to focus on execution—and specifically on managing campaigns with an eye towards measurement of impact and ROI. As such, Spredfast is playing in an important area of the market.” Trevor Oelschig, Bessemer Venture Partners<br />
    23. 23. How Spredfast Does It<br />Managing: Voices, Roles & Privileges <br />Reporting<br />Listening<br />Measuring<br />Inbox<br />Metrics<br />Charts<br />Engagement<br />Reports<br />Social Streams<br />Reach<br />Communicating<br />Analyzing<br />Now<br />Later<br />ROI Calculation<br />Activity<br />Events<br />Next Steps<br />Quick Posts<br />Benchmarks<br />Workflow<br />
    24. 24. Spredfast Feature Highlights<br />10/11/10<br />19<br />Spredfast has a robust feature set covering the important areas of your work:<br /><ul><li>Unlimited persistent searches
    25. 25. Respond immediately or schedule for later
    26. 26. View social profiles and conversation history
    27. 27. Content calendar
    28. 28. Schedule and assign
    29. 29. Grant user privileges
    30. 30. Workflow
    31. 31. Participate in the conversation
    32. 32. Create and publish content
    33. 33. Embed trackable links
    34. 34. Measure engagement and reach
    35. 35. Tie social media directly to conversion
    36. 36. Calculate ROI
    37. 37. Leverage existing systems</li></ul>Monitor<br />Manage<br />Engage<br />Integrate<br />