This document provides an overview of grapevine communication. It defines grapevine communication as an informal social network for sharing information within an organization. The document then lists some key characteristics of grapevine communication, such as it being oral, fast, crossing organizational boundaries, and sometimes inaccurate. It provides some examples of how grapevine communication can be beneficial or detrimental when used to share information about layoffs. Finally, the document outlines the advantages and disadvantages of grapevine communication for an organization.

1. NAME:PARNIKA SHARMA
BBA SEMESTER-2 EVENING SHIFT
ENROLLMENT NO:00135101719
SUBJECT:BUSINESS COMMUNICATION
GRAPEVINE COMMUNICATION

2. INDEX
 Definition
 Characteristics
 Examples
 Types
 Advantages
 Disadvantages
 Prevention
 Conclusion

3. DEFINITION
 Unstructured and Informal network founded
on Social Relationship rather than
Organizational.
 An Informal chat between people, seen as a
network through which the Information is
reliable spread.

4.  Oral
 Fast /Transmits Information rapidly
 Crossing organizational boundaries
 Inaccuracy/deletion of crucial details
 Not controlled by management
 Transmits some degree of truth
Characteristics of Grapevine

5. Layoff in an Organisation
How its Beneficial : It prepares the
employees inadvance of the Formal
Announcement.
How its Detrimental: It brings unrest
in the whole Organisation as only
handful of the specific department
people are actually need to be
laidoff.

6.  Single Strand Chain
 Gossip Chain
 Probability Chain
 Cluster Chain
FOUR TYPE OF
GRAPEVINE CHAIN

7. ADVANTAGES
1. Speed Grapevine communication is highly rapid and can be
used to send messages very quickly.
2. Valuable Feedback The grapevine provides a valuable
feedback to the management, if it is used intelligently.
3. Check on Emotions Grapevine communication is an indicator
of the employee's interest in their work because the grapevine
serves as an emotional outlet for workers.
4. Morale Booster Grapevine communication can act as a
morale booster because it can be used effectively by the
management for transmitting good and positive ideas

8. Disadvantages
1. Spreads Rumors Grapevine carries Malicious and
damaging rumors, which can create a Suspicious and
tense environment in the company.
2. Distorts Messages At times, details of a message are
lost, as it is subject to filtering by many people.
Sometimes people may add new details to it.
3. Affects Productivity A grapevine, at times can seriously
hamper the development or productivity of a company.
4. Lacks Control A grapevine carries messages so quickly
that it is difficult to control or regulate the flow
of Communication.