Seminar 091106

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Presentation held by Jerry Silfwer.

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  • Well, everywhere, just like before. Only now, you can listen in. But, please note that bought space isn’t to be seen as a social web component . It’s nothing social about bying your friends attention. They will give it to you, if you listen to them, learn from them and engage with them.
  • Seminar 091106

    1. 1. A strategic outlook on the social web 091106
    2. 2. Seminar: A three-stage-rocket! 1. How do we explain social media? 2. How do we understand them? 3. How do we leverage the power?
    3. 3. Two major shifts! New ways of consuming media Social media naturals emerges
    4. 4. The social web
    5. 5. Sharing is caring
    6. 6. Edelman Trust Barometer 2006 Confidence in ”someone like myself” – regarding information about/from a company
    7. 7. Two major shifts! New ways of consuming media Social media naturals emerges
    8. 8. The web of influentials
    9. 9. Personal 2.0 presence
    10. 10. Seminar 2. How do we understand the social web?
    11. 11. The social mindset
    12. 12. Be aware! Viral Is NOT A Strategy!
    13. 13. Viral Campaigning vs Social Networking Impact Time Viral campaigning Social networking
    14. 14. Strategy 1 Listen Learn Engage
    15. 15. Where do they talk about you?
    16. 16. Strategy 2 Listen Learn Engage
    17. 17. Understand your ambassadors
    18. 18. Strategy 3 Listen Learn Engage
    19. 19. Free your knowledge!
    20. 20. Seminar 3. How do we leverage the power of the social web?
    21. 21. Two focal points Digital presence (push) Ambassador programs (pull)
    22. 22. Springtime
    23. 23. Questions
    24. 24. People influence people
    25. 25. Springtime Products Social Web Monitoring Social Web Alert Systems Business Intelligence/Trend Watch Social Media Strategies And Policies Social Media Academy (Find Your Social Media Naturals!) Distributed Online Presence Web Focus Groups Product Development Ambassador Programs Creative Concept Campaigns Blogger Outreach Creating Platforms & Communities Distributed Customer Service Listen Learn Engage

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