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Maine Youth Leadership - Social Media Strategies & Challenges


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Frankee Chapa of Maine Youth Leadership spoke to Social Media Breakfast Maine about the non-profit's social media strategies and challenges.

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Maine Youth Leadership - Social Media Strategies & Challenges

  1. 1. Maine Youth LeadershipSocial Media Strategies & Challenges Motivating Maine’s Future Leaders Leadership. Character. Volunteerism.
  2. 2. @MYLSeminarMYL Overview• Annual 4 day leadership seminar• Schools are asked to nominate one sophomore student• No cost to parents or students• Funded by donations, grants & sponsorships• Last Year: ▫ Participation: 108 Students from 97 Schools ▫ 45 Staff Members: 30 were Alumni• Current Goals: ▫ Participation: 120 Students ▫ Would need 50-60 Staff Members
  3. 3. @MYLSeminarProgram & Purpose “…I dont have to be loud or popular to be lead--if I take what I learned here back to my school and lead by example, it will be just• Focus on: as important to the world.” ▫ Creating a no-judgment zone ▫ Encouraging community engagement ▫ Finding inspiration through local leaders• Example Sessions & Workshops: ▫ Mock Trials and Town Halls ▫ Brand Camp ▫ Discovering Personal Leadership Styles ▫ “Game of Life” & the Economics of Education ▫ Leadership Panels
  4. 4. @MYLSeminarSocial Media Activity• Currently on: ▫ Facebook:  ▫ Twitter • Main Focus: Facebook ▫ “Public”Page ▫ Alumni Groups
  5. 5. FB Username: MaineYouthLeadership Twitter: @MYLSeminarMain Objectives: Promote & EngagePromote MYL through Public Page ▫ Events ▫ Volunteer Opportunities ▫ Speakers ▫ Quotes ▫ Photos “I have made some new friends and now realize that there are other people like me in Maine.”
  6. 6. @MYLSeminarMain Objectives: Promote & Engage• Engage through Group Pages ▫ Create a “Safe Space” to continue & start conversations ▫ Maintain the “No Judgment Zone” ▫ Allow Students to Connect, “I Organize & Engage realize, embarrassingly, that  Experiences at School complaining about not getting a nail appointment, having to  Fundraising shower in flip flops, or  Social Events walking across campus in the  Volunteer Activities rain is so insignificant when others dont have concrete floors to walk on or clean water.”
  7. 7. FB Username: MaineYouthLeadership Twitter: @MYLSeminar Challenges with Social Media (& Teens!) • Monitoring ▫ Pay Attention to What Teens Post ▫ Multiple Groups tend to pop-up • The “Trusted Adult” ▫ Comfort Level"For me, MYL was about finding myself more than anything. Im goingthrough a lot in my life right now and Ive sort of lost who I am. I camehere hoping to drop any fears of social situations I had and thats exactlywhat I did throughout the seminar." Solution: Social Media Agreement
  8. 8. FB Username:MaineYouthLeadershipTwitter: @MYLSeminar
  9. 9. @MYLSeminarNew Social Media Goals• Increase Video• Event Organization• Better Fundraising Efforts• Keeping the Conversation Going After Seminar “10 years ago I missed my prom to go to Maine Youth Leadership. Here I again am on my 28th birthday.... Which event do you think had a bigger impact on my life?”
  10. 10. www.maineyouthleadership.orgContact Info @MYLSeminar•• info@maineyouthleadership.orgFrankee Chapa:• @FrankeeC•