This document discusses how to build a brand through blogging. It outlines goals of communicating your message, gaining brand awareness and expertise. Challenges include human and technological resources. Key aspects for blogs are having a community of experts, blog partnerships, SEO through headlines and distribution, professional writing style with clarity and proper punctuation and avoiding profanity. Social media is important for distributing content and listening to others in the blogging community.
Putting the Social in Social Media: How to Use the Social Web to Network and ...Jacki Halas
The document provides tips for using social media to network and boost business. It emphasizes being social and open on social media to build trust and influence among peers. Some key points include leveraging employee social networks, hosting in-person events, engaging in conversations to move discussions forward, and mixing traditional and new media to spread stories. The overall message is that businesses should get involved in social media conversations to build their brand and gain customer referrals through word-of-mouth recommendations.
Strategies for promoting organizations with limited resources. Featuring the segment, "If I had..." with suggestions on how to best use small budgets for big impacts. Prepared for a networking group of non-profit and small business leaders who are new to marketing.
Marketers are obsessed with Facebook, and with 900 mil+ users, they have good reason to be. Facebook is the dominant social network, but users are increasingly spending time and attention outside of Facebook as they seek niche, interest-based social networks to set their online lifestyles apart from the crowd.
Consumers are looking for something else in their social networking routines, and marketers need to know where consumers are going and why.
This presentation speaks to this important social trend. Please pull up slidecast for full webinar with audio.
Building Communities Around Brands (Political, Organizational, and Consumer F...V Digital Services
From segmentation and activation of voter files in political campaigns to segmentation and activation of consumer facing communities around brands. Kevin Spidel presents his background in Presidential campaigns, DC Lobbying, and Non-Governmental Organizations and how he leveraged that experience in digital marketing, publishing, and products (Gannett, Voice Media Group, and more.)
In 2012 we saw the rise of Pinterest, Facebook go public, the proliferation of niche networks and a growing emphasis on visual content. 2013 is sure to be a year in which social media marketing is redefined and marketers are forced to adapt even more to the constantly evolving landscape.
The rise of visual web, the end of the social silo, the necessity of agile marketing, show vs. tell your brand story in the social space, and more will define social media marketing in 2013. Now is the time to prepare.
This document summarizes a three-part social media webinar series on strategy and planning, best practices and implementation, and measurement and monitoring. The first session focuses on defining goals and audience, developing messaging and inspiration, and promoting sharing. It provides tips on strategic planning including evaluating audience and goals, refining messages to inspire, and creating a content calendar. Homework involves analyzing audience and goals, refining messages, and developing content and sharing strategies.
New York State Conference - Youth Track digital media presentationNAACP
The document provides steps for digital organizers to build influence online, including best practices for websites, social media, video, photography, blogging, and mobile organizing. It recommends knowing where influencers reside, painting stories with video and photos, geo-targeting posts, and contacting the NAACP digital team for support like posting blogs or sending mobile messages. The final section encourages contacting the NAACP digital manager to learn more about digital organizing tactics.
This document discusses how to build a brand through blogging. It outlines goals of communicating your message, gaining brand awareness and expertise. Challenges include human and technological resources. Key aspects for blogs are having a community of experts, blog partnerships, SEO through headlines and distribution, professional writing style with clarity and proper punctuation and avoiding profanity. Social media is important for distributing content and listening to others in the blogging community.
Putting the Social in Social Media: How to Use the Social Web to Network and ...Jacki Halas
The document provides tips for using social media to network and boost business. It emphasizes being social and open on social media to build trust and influence among peers. Some key points include leveraging employee social networks, hosting in-person events, engaging in conversations to move discussions forward, and mixing traditional and new media to spread stories. The overall message is that businesses should get involved in social media conversations to build their brand and gain customer referrals through word-of-mouth recommendations.
Strategies for promoting organizations with limited resources. Featuring the segment, "If I had..." with suggestions on how to best use small budgets for big impacts. Prepared for a networking group of non-profit and small business leaders who are new to marketing.
Marketers are obsessed with Facebook, and with 900 mil+ users, they have good reason to be. Facebook is the dominant social network, but users are increasingly spending time and attention outside of Facebook as they seek niche, interest-based social networks to set their online lifestyles apart from the crowd.
Consumers are looking for something else in their social networking routines, and marketers need to know where consumers are going and why.
This presentation speaks to this important social trend. Please pull up slidecast for full webinar with audio.
Building Communities Around Brands (Political, Organizational, and Consumer F...V Digital Services
From segmentation and activation of voter files in political campaigns to segmentation and activation of consumer facing communities around brands. Kevin Spidel presents his background in Presidential campaigns, DC Lobbying, and Non-Governmental Organizations and how he leveraged that experience in digital marketing, publishing, and products (Gannett, Voice Media Group, and more.)
In 2012 we saw the rise of Pinterest, Facebook go public, the proliferation of niche networks and a growing emphasis on visual content. 2013 is sure to be a year in which social media marketing is redefined and marketers are forced to adapt even more to the constantly evolving landscape.
The rise of visual web, the end of the social silo, the necessity of agile marketing, show vs. tell your brand story in the social space, and more will define social media marketing in 2013. Now is the time to prepare.
This document summarizes a three-part social media webinar series on strategy and planning, best practices and implementation, and measurement and monitoring. The first session focuses on defining goals and audience, developing messaging and inspiration, and promoting sharing. It provides tips on strategic planning including evaluating audience and goals, refining messages to inspire, and creating a content calendar. Homework involves analyzing audience and goals, refining messages, and developing content and sharing strategies.
New York State Conference - Youth Track digital media presentationNAACP
The document provides steps for digital organizers to build influence online, including best practices for websites, social media, video, photography, blogging, and mobile organizing. It recommends knowing where influencers reside, painting stories with video and photos, geo-targeting posts, and contacting the NAACP digital team for support like posting blogs or sending mobile messages. The final section encourages contacting the NAACP digital manager to learn more about digital organizing tactics.
Presentation for NEYCC 2016 outlining the psychology of Social Media Marketing for YMCA's, proper usage, supporting apps, and power tips for managing multiple platforms.
This document discusses strategies for embedding social media into communications. It recommends developing a social media strategy to build community by identifying relevant communities, establishing relationships, and making content shareable. It also suggests using social media to increase awareness by expanding reach, targeting specific audiences, and optimizing content to be clickable. Finally, the document advises crafting content to build affinity by shifting opinions, encouraging loyalty, and ensuring content is meaningful. The overarching goal is to create shareable, clickable, and meaningful social media content.
This document discusses strategies for embedding social media into communications. It recommends developing a social media strategy to build community by identifying relevant communities, establishing relationships, and making content shareable. It also suggests using social media to increase awareness by expanding reach, targeting audiences, and optimizing content to be clickable. Finally, the document advises leveraging social media to build affinity by shifting opinions, encouraging loyalty, and creating meaningful content. The overarching goal is to make social media content shareable, clickable, and meaningful.
This document discusses how journalists are now focusing on branding themselves through social media. It provides examples of journalists retweeting comments about themselves from conferences. Interviews reveal that journalists see branding as integral to remaining relevant and forging relationships with their audience. However, branding also creates tension between serving organizational interests versus individual interests, raising questions about whose interests journalists really serve.
1. The document proposes social media strategies to promote a book series and increase sales, including targeting young urban audiences on platforms like Twitter, Facebook, and video.
2. Specific tactics recommended are running a video trailer contest for film students, tweeting as the author to build their brand and buzz, and testing targeted Facebook ads.
3. The strategies aim to engage current and new fans through an interactive online community across multiple social media channels.
This document proposes a social media campaign to connect with a wider audience, spread its message and monitor online reputation and trends. It discusses using social media for advertising, reporting, trend analysis and monitoring in Southeast Asia. The proposal outlines digital media advertisement, content creation and administration through status updates, comments, pictures and overseeing design. It also discusses using different levels of influencers for the campaign and provides a campaign sample.
6 Basic Social Media Marketing Principles from BrandsJason Cruz
My talk for the Municipality of Carmona, Cavite, on behalf of my client Unilever Philippines. On this presentation, I touch on six basic principles of managing social assets and how these can help create a more engaging and effective method of communicating ideas to an online audience.
Free to use with attribution, non-commercial use, and no-derivatives.
Back to Basics - Fundamentals of Community ManagementJason Cruz
The document discusses the fundamentals of managing social media communities, focusing on three key elements - conversations, consistency, and context. Conversations drive social engagement and sentiment, consistency strengthens brand identity and differentiation, and context creates relevance through entertaining or educational posts aligned with events. The document provides examples of how Coca-Cola Philippines, Jollibee, and KitKat Philippines effectively apply these elements and concludes with a workshop on developing response frameworks and identifying content opportunities.
This document provides an overview and recommendations for Horizons nonprofit organization to improve their social media marketing and volunteer recruitment among millennials. It analyzes Horizons' current social media platforms and follower counts, identifies a need to better promote the services they provide and stories of volunteers and clients to raise awareness and interest. The recommendations are to post more engaging content on all platforms, especially Instagram, and add Snapchat to reach more millennials and recruit them to volunteer at more organized events.
This document provides a guide to influencer marketing. It defines influencer marketing as focusing on key individuals rather than entire target markets, and orienting marketing activities around those influencers. Influencers can be celebrities, athletes, bloggers, and other opinion leaders. The guide explains that influencer marketing works because influencers have built audiences who trust their recommendations. It discusses two standard approaches - using celebrity endorsements or sponsored influencer networks - and their advantages and disadvantages. Finally, it outlines the right approach as doing in-depth research on the target audience, sourcing authentic influencers for that audience, and letting influencers create content in their own style to engage their audiences.
Introduction to Social Media Policies CreationJason Cruz
Lecture notes and presentation slides on social media policies creation. This presentation covers items from objective-setting to samples of well-made social media policies.
Crafting a successful social media strategy!outskirtspress
The document provides an overview of a webinar on crafting a successful social media strategy for book marketing. It introduces two authors, Tom and Jessica, who hired the company to help with their social media efforts. The webinar agenda covers defining social media, how successful authors use key platforms like Facebook, Twitter, LinkedIn, YouTube and blogs, and tips for making the most of each channel. It emphasizes creating experiences for readers through social media rather than just focusing on websites. The webinar concludes with a Q&A section.
This document discusses various topics related to social media including inappropriate online content, how information spreads rapidly, competitive and obsessive behaviors on social media, feeling personally connected to politicians through social media, people valuing others' opinions, search engines and targeted advertising, hashtags and their growth, "A-listers" with large social media followings, and the Olympics being one of the most watched events with social media promotion.
042815 cama presentation - how to lead by being socialccrowleyarklie
This document provides guidance on how to effectively lead through social media. It recommends surveying the social media landscape to understand target audiences and competitors. The next steps are to establish objectives and a strategy, select appropriate channels, develop engaging content, actively apply the strategy by posting and engaging, and continuously listen, learn, and measure results. Key metrics for measuring engagement include impressions, interaction rates, follower counts and growth. The takeaways emphasize the importance of having both a personal and professional social media presence, while maintaining boundaries, and adapting the approach over time.
Asia Charity Services - Social Media 2012ali Bullock
The document provides tips for expanding an audience on social media. It recommends (1) setting objectives for different goals like education, donations, sales, or campaigns, (2) choosing appropriate platforms like Twitter, Facebook, and websites for different objectives, and (3) engaging supporters by thanking, responding to, and asking questions of the audience. It also discusses (4) monitoring conversations on platforms like Tweetdeck, (5) empowering audiences as the power of social media, and (6) considering return on investment and how social media requires no costs to run campaigns for non-profits.
5 Types of Stories to Share on Social Media Julia Campbell
In week 1 lesson 1 of Storytelling Summer School, we will cover:
The 5 best types of stories to share on digital channels (website, email, social media) during your next fundraising campaign
Client story
Staff story
Volunteer story
Donor story
Community story
Examples from different nonprofits using these stories in their digital storytelling campaigns
The document discusses strategies for effective social media use. It recommends starting with clear objectives for your social media presence and monitoring trends to understand your target audience. Key metrics are provided on social media demographics and behaviors. An effective social media strategy requires long-term engagement through conversations to build trust and loyalty over time, rather than just short-term promotions. The return on investment of social media lies in developing customer relationships and loyalty through engaging conversations.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
The document provides guidance on developing an effective social media plan in 9 steps: 1) Listen to yourself and your current channels; 2) Listen to others by researching online conversations; 3) Create personas of your target audiences; 4) Map your available assets like staff time; 5) Define goals and metrics; 6) Clarify your core message; 7) Select appropriate social media channels; 8) Join conversations while following best practices; and 9) Continuously listen and re-evaluate your strategy based on what works best. The key is to authentically engage your targets through transparent, conversational interactions.
Presentation for NEYCC 2016 outlining the psychology of Social Media Marketing for YMCA's, proper usage, supporting apps, and power tips for managing multiple platforms.
This document discusses strategies for embedding social media into communications. It recommends developing a social media strategy to build community by identifying relevant communities, establishing relationships, and making content shareable. It also suggests using social media to increase awareness by expanding reach, targeting specific audiences, and optimizing content to be clickable. Finally, the document advises crafting content to build affinity by shifting opinions, encouraging loyalty, and ensuring content is meaningful. The overarching goal is to create shareable, clickable, and meaningful social media content.
This document discusses strategies for embedding social media into communications. It recommends developing a social media strategy to build community by identifying relevant communities, establishing relationships, and making content shareable. It also suggests using social media to increase awareness by expanding reach, targeting audiences, and optimizing content to be clickable. Finally, the document advises leveraging social media to build affinity by shifting opinions, encouraging loyalty, and creating meaningful content. The overarching goal is to make social media content shareable, clickable, and meaningful.
This document discusses how journalists are now focusing on branding themselves through social media. It provides examples of journalists retweeting comments about themselves from conferences. Interviews reveal that journalists see branding as integral to remaining relevant and forging relationships with their audience. However, branding also creates tension between serving organizational interests versus individual interests, raising questions about whose interests journalists really serve.
1. The document proposes social media strategies to promote a book series and increase sales, including targeting young urban audiences on platforms like Twitter, Facebook, and video.
2. Specific tactics recommended are running a video trailer contest for film students, tweeting as the author to build their brand and buzz, and testing targeted Facebook ads.
3. The strategies aim to engage current and new fans through an interactive online community across multiple social media channels.
This document proposes a social media campaign to connect with a wider audience, spread its message and monitor online reputation and trends. It discusses using social media for advertising, reporting, trend analysis and monitoring in Southeast Asia. The proposal outlines digital media advertisement, content creation and administration through status updates, comments, pictures and overseeing design. It also discusses using different levels of influencers for the campaign and provides a campaign sample.
6 Basic Social Media Marketing Principles from BrandsJason Cruz
My talk for the Municipality of Carmona, Cavite, on behalf of my client Unilever Philippines. On this presentation, I touch on six basic principles of managing social assets and how these can help create a more engaging and effective method of communicating ideas to an online audience.
Free to use with attribution, non-commercial use, and no-derivatives.
Back to Basics - Fundamentals of Community ManagementJason Cruz
The document discusses the fundamentals of managing social media communities, focusing on three key elements - conversations, consistency, and context. Conversations drive social engagement and sentiment, consistency strengthens brand identity and differentiation, and context creates relevance through entertaining or educational posts aligned with events. The document provides examples of how Coca-Cola Philippines, Jollibee, and KitKat Philippines effectively apply these elements and concludes with a workshop on developing response frameworks and identifying content opportunities.
This document provides an overview and recommendations for Horizons nonprofit organization to improve their social media marketing and volunteer recruitment among millennials. It analyzes Horizons' current social media platforms and follower counts, identifies a need to better promote the services they provide and stories of volunteers and clients to raise awareness and interest. The recommendations are to post more engaging content on all platforms, especially Instagram, and add Snapchat to reach more millennials and recruit them to volunteer at more organized events.
This document provides a guide to influencer marketing. It defines influencer marketing as focusing on key individuals rather than entire target markets, and orienting marketing activities around those influencers. Influencers can be celebrities, athletes, bloggers, and other opinion leaders. The guide explains that influencer marketing works because influencers have built audiences who trust their recommendations. It discusses two standard approaches - using celebrity endorsements or sponsored influencer networks - and their advantages and disadvantages. Finally, it outlines the right approach as doing in-depth research on the target audience, sourcing authentic influencers for that audience, and letting influencers create content in their own style to engage their audiences.
Introduction to Social Media Policies CreationJason Cruz
Lecture notes and presentation slides on social media policies creation. This presentation covers items from objective-setting to samples of well-made social media policies.
Crafting a successful social media strategy!outskirtspress
The document provides an overview of a webinar on crafting a successful social media strategy for book marketing. It introduces two authors, Tom and Jessica, who hired the company to help with their social media efforts. The webinar agenda covers defining social media, how successful authors use key platforms like Facebook, Twitter, LinkedIn, YouTube and blogs, and tips for making the most of each channel. It emphasizes creating experiences for readers through social media rather than just focusing on websites. The webinar concludes with a Q&A section.
This document discusses various topics related to social media including inappropriate online content, how information spreads rapidly, competitive and obsessive behaviors on social media, feeling personally connected to politicians through social media, people valuing others' opinions, search engines and targeted advertising, hashtags and their growth, "A-listers" with large social media followings, and the Olympics being one of the most watched events with social media promotion.
042815 cama presentation - how to lead by being socialccrowleyarklie
This document provides guidance on how to effectively lead through social media. It recommends surveying the social media landscape to understand target audiences and competitors. The next steps are to establish objectives and a strategy, select appropriate channels, develop engaging content, actively apply the strategy by posting and engaging, and continuously listen, learn, and measure results. Key metrics for measuring engagement include impressions, interaction rates, follower counts and growth. The takeaways emphasize the importance of having both a personal and professional social media presence, while maintaining boundaries, and adapting the approach over time.
Asia Charity Services - Social Media 2012ali Bullock
The document provides tips for expanding an audience on social media. It recommends (1) setting objectives for different goals like education, donations, sales, or campaigns, (2) choosing appropriate platforms like Twitter, Facebook, and websites for different objectives, and (3) engaging supporters by thanking, responding to, and asking questions of the audience. It also discusses (4) monitoring conversations on platforms like Tweetdeck, (5) empowering audiences as the power of social media, and (6) considering return on investment and how social media requires no costs to run campaigns for non-profits.
5 Types of Stories to Share on Social Media Julia Campbell
In week 1 lesson 1 of Storytelling Summer School, we will cover:
The 5 best types of stories to share on digital channels (website, email, social media) during your next fundraising campaign
Client story
Staff story
Volunteer story
Donor story
Community story
Examples from different nonprofits using these stories in their digital storytelling campaigns
The document discusses strategies for effective social media use. It recommends starting with clear objectives for your social media presence and monitoring trends to understand your target audience. Key metrics are provided on social media demographics and behaviors. An effective social media strategy requires long-term engagement through conversations to build trust and loyalty over time, rather than just short-term promotions. The return on investment of social media lies in developing customer relationships and loyalty through engaging conversations.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
The document provides guidance on developing an effective social media plan in 9 steps: 1) Listen to yourself and your current channels; 2) Listen to others by researching online conversations; 3) Create personas of your target audiences; 4) Map your available assets like staff time; 5) Define goals and metrics; 6) Clarify your core message; 7) Select appropriate social media channels; 8) Join conversations while following best practices; and 9) Continuously listen and re-evaluate your strategy based on what works best. The key is to authentically engage your targets through transparent, conversational interactions.
This document discusses how non-profit organizations can use social media effectively. It begins with an overview and statistics on popular social media platforms. It then outlines 5 ways social media aligns well with non-profits by allowing authentic, frequent updates at low cost while humanizing the organization. The document provides tips on planning a social media strategy, including investigation, participation, implementation and intelligence gathering. It concludes with quick tips for non-profits to use social media, such as recording interviews and sharing successes.
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
The document summarizes a presentation given by Filiberto Gonzalez on social media tips for nonprofits. Some of the key points covered in the presentation include identifying target audiences, developing an online voice and social media strategy, using tools like Facebook, Twitter and Google AdWords for Nonprofits, and emphasizing that every social media post helps nonprofits work towards their goals. The presentation provided statistics on social media usage, examples from other nonprofit pages, and exercises for attendees to think about how to apply the tips for their own organizations.
Utilizing social media for promoting cultural awareness and peace Lovette Jam Jacosalem
This document discusses utilizing social media for promoting cultural awareness and peace. It begins with an introduction of the author and their background. It then outlines the topic, defining social media, its scope and types. It explains why social media marketing is important by discussing how popular social media has become and how it has changed communication. The document then provides steps for getting started with a social media strategy, including setting goals and metrics, understanding your audience and brand, developing a marketing plan, and measuring results. It concludes with best practices for social media platforms like Facebook, Instagram and Twitter.
Tenille Clarke, a public relations consultant, gave a presentation on building a music brand in the digital era. She discussed the role of a PR expert in developing media strategies, branding, and advising on deals. Clarke explained how to evaluate an artist's brand value based on aesthetics, conversation skills, fan following, talent, and social media presence. She emphasized the importance of social media for music artists, providing tips on using Facebook and Twitter effectively while avoiding oversharing. Clarke also covered working with corporate brands and sponsors, and stressed assembling a strong support team to protect an artist's image and career.
Social Media Introduction, Holistic DigitalSchematiq
This document discusses social media and the importance of having a strategic plan for social media. It provides an overview of major social media platforms and their users. The key benefits of social media for brands are also outlined. The document emphasizes that to maximize success on social media, companies should hold a planning workshop to analyze competitors, understand their audience, define goals and metrics, consider governance and risk, and develop a content plan and reporting structure. This will help companies focus resources effectively and stay on track with their social media strategy.
This document provides guidance for multicultural marketers on engaging with audiences on social media in real-time. It discusses the importance of social listening to understand audience segments, and then selectively engaging through publishing content and comments. The key is to empower positive influencers while addressing criticisms and shifting negative conversations in a positive direction. Having cross-functional teams allows for real-time, on-brand responses that comply with regulations.
2014 Business of Farming Conference: Becoming Social Media Savvy Workshopasapconnections
This document provides guidance on using social media and e-newsletters for farms and food businesses. It discusses the key social media platforms of Facebook, Twitter, Pinterest, and Instagram, explaining who should manage accounts, content strategies like pushing your content or pulling in engagement, and tips for each platform. E-newsletters are presented as a way to regularly share longer stories, news, and information with subscribers. The document encourages experimenting to find the best social media times and e-newsletter frequency for each business. Hands-on help with social media is offered.
The document outlines a 9-step process for developing an effective social media plan: 1) listen to yourself and your current channels, 2) listen to others online, 3) create personas of target audiences, 4) map available assets, 5) define goals, 6) clarify your message, 7) select appropriate channels, 8) join conversations, and 9) continuously listen and re-evaluate strategies. The plan emphasizes transparency, conversation, writing about expertise, admitting mistakes, and adapting to changing technologies and audiences.
This is a presentation I recently gave in Tulsa, OK, to a wonderful group of non-profit leaders who are looking to get started in or further their knowledge of social media as a way to advance their missions.
This document summarizes a Girl Geek Dinner social media workshop held in Melbourne. It includes presentations on corporate social media strategies from Kat Loughrey, grassroots social media strategies from Tamsien West, and personal social media strategies from Jess Genevieve Brown. The document provides tips and examples from brands like Oreo and the Australian Open on how to effectively use social media for businesses. It also discusses how to build an engaged community without a budget and tips for personal social media use and content creation.
Saving More Lives: Social Media Breakthrough StrategiesBarkWorld Expo
Speakers: Kymberlie Adams & Alex Horowitz
This session is designed to help organizations and bloggers take their social media strategy, tactics, and implementation to the next level. Led by ASPCA’s social media experts, this workshop features insightful campaign strategies, engagement tactics on a limited budget, best practice guidelines and breakout group discussions. Attendees should have a basic understanding of social media channels.
Michelle Kershner gave a presentation on connecting communication strategies across different platforms. She stressed the importance of crafting a solid message, controlling the message, and connecting it across various channels. This ensures the key information remains clear and focused. She provided tips on building an audience first before sharing content widely, and using tools like hashtags and links to tie messages together into a coherent narrative. The goal is to effectively wrangle messages on wild social media landscapes and bring focus to one's overall communication.
Crisis Communications in a Social Media AgeJim Rettew
The document discusses crisis communication strategies and lessons from BP's response to the 2010 Gulf of Mexico oil spill. It covers developing a crisis communication plan, monitoring social media, being prepared to respond quickly, and the importance of transparency, accountability and engaging stakeholders. It notes that BP was slow to acknowledge and respond to the spill on social media, and that their initial response focused on damage control rather than addressing public concerns, a mistake others can learn from.
Five Social Media Tricks to Grow Your Audience - for Colombia 3.0 ConferenceDave LaFontaine
This is the presentation that I delivered at the Colombia 3.0 conference in Bogota, Colombia. It is aimed at entrepreneurs and digital content producers who want to jump-start their social media presence -- or at established businesses who need to systematize the way they work with social media.
Five tricks to grow your audience using social mediaDave LaFontaine
This is a PPT version of my session at the Colombia 3.0 conference in Bogota in September 2015. In it, I lead the audience through five steps to build their audience (i.e. clients), and the 10 best techniques to craft attention-getting headlines, email headers and content.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
2. “
All [social media channels] can help agencies
personalize what can otherwise appear like a
faceless bureaucracy.
– Susan Bregman, The Transit Wire
12. TRANSIT VOICE
• Be positive
• Use humor when appropriate
• Acknowledge riders'
frustration
• Apologize when needed
• Educate about root causes
• Encourage direct contact
14. PLAN AHEAD
• Set a goal (More followers, more likes?)
• Create campaigns to achieve that goal
(like #GoTogether for GoTriangle)
• Create reusable content
• Share often
15. STEPS TO CREATING A SIMPLE PLAN
Create a simple social media plan
• Decide how many posts per day to
schedule for each channel
• Choose what times to post
• Set up an editorial calendar and plan a
week or two in advance (minimum!)
• Curate content for posting every other
day
16. 5 TYPES OF CONTENT FOR TRANSIT
1. Timely updates
2. Public information
3. Citizen engagement
4. Employee recognition
5. Entertainment
17. SOCIAL MEDIA TOOLS
Free social media tools to assist you
with posting, scheduling, and creating
images:
• social management and scheduling
• hootsuite.com
• mention.com
• stock photos and design
• splitshire.com
• canva.com