Underground Club Culture & Social Media

•Download as PPTX, PDF•

0 likes•397 views

Ahsan (Ash) Khokhar

Developed a social media audience & channel strategy to promote underground music & culture. #ClubCulture

PROBLEM
Pick a personal campaign and grow it
using a distributed social presence.

MEDIUMSMEDIUMS:
• Tumblr
• Twitter
• Facebook

Growth Strategy
• Audience Targeting
• Content Strategy

GROWTH CHALLANGE
Growing from scratch on Tumblr for a non-
commercial musical genre.

Audience Targeting
Where Do They Live Digitally?

Audience Targeting
Building Relationships

Audience Targeting
Being Part of the Community

INSIGHTS
Facebook Likes are Boggus
and Friends are Superficial;
WHERE IS MY ROI???
Users are always ON Twitter
and hungry for content
in almost any genre

FUTURE
Twitter
Instagram
Sound Cloud
Mix Cloud
Google Analytics

This document discusses the role and uniqueness of social media marketing. It begins by outlining the digital marketing landscape and how traditional marketing budgets are shrinking while digital gains a larger portion. It then explains how social media differs from traditional advertising in that it is permission-based, encourages conversation and sharing, and allows brands to evolve organically. The document emphasizes that properly understanding and embracing social media marketing is critical for business. It concludes by stating that social media is an effective tool to increase search visibility, brand awareness, and ultimately sales.

042815 cama presentation - how to lead by being social

ccrowleyarklie

This document provides guidance on how to effectively lead through social media. It recommends surveying the social media landscape to understand target audiences and competitors. The next steps are to establish objectives and a strategy, select appropriate channels, develop engaging content, actively apply the strategy by posting and engaging, and continuously listen, learn, and measure results. Key metrics for measuring engagement include impressions, interaction rates, follower counts and growth. The takeaways emphasize the importance of having both a personal and professional social media presence, while maintaining boundaries, and adapting the approach over time.

Social media

abby 123

Bmgt 205 chapter_3

Chris Lovett

The chapter discusses social and mobile marketing. It introduces the 4E framework for social media marketing: excite, educate, experience, and engage customers. It also provides a 5-step guide to social media marketing planning: identifying the target audience, developing content, determining timing, engaging customers, and selecting tools. The chapter explores social networks, mobile marketing, and how to implement a social media marketing campaign.

Social Media Marketing Strategy

Anand Mohan

The document discusses social media marketing strategies and tools. It introduces top social media platforms like Facebook, Twitter, YouTube, and provides tips for social media monitoring, aggregation, bookmarking, networking, analytics, blogging, and validation. It also gives examples of basic social media marketing campaigns for artists, local businesses, B2B, products, entertainment, and media that include the campaign name and total likes.

The Secrets To Working with Influencers - 25 Tools

Social Fresh Conference

This document provides guidance on developing an influencer marketing strategy. It discusses identifying the right influencers based on their follower count, engagement levels, relevance to the target audience, and authenticity. The key aspects of an effective strategy are developing long-term partnerships with influencers, clearly defining campaign goals, and allowing influencers to authentically integrate brands into their original content. Success requires focusing on relationships, co-creating content with micro-influencers, and having influencers that fit the brand's message.

The Science of Sharing - How to get your content shared virally on Facebook

Bret Gregory

The document provides tips on how to create viral content to attract customers. It recommends sharing stories of selfless acts of love, kindness and generosity through photos on social media. These types of positive, emotional posts are likely to be shared by others because people want to be perceived as kind and move up in social status. Sharing values-based content about your brand can help attract customers who share your values and start a movement for positive change. The document encourages creating a post now with your own story of a selfless act to try this viral content formula.

This document provides a tutorial on social media marketing. It defines social media marketing as utilizing social media platforms like Facebook, Twitter, and Instagram as a marketing tool to create and share content that users will spread among their social networks. This helps companies increase brand exposure and reach more customers. It explains how social media plays a role in digital marketing, branding, and search engine optimization. It also shows how social media marketing helps with promotion, creating a brand identity, and connecting audiences.

How to promote your business using social media

Fit For Business

This document provides an introduction to social media and outlines best practices for an effective social media strategy. It discusses analyzing social media insights, developing a social story and brand identity, managing online communities, and creating engaging content. The goal is to help brands communicate effectively with customers and influencers online through social listening, community building, and storytelling.

Social Media Clicks & Cocktails Seminar - May 2011

nic๑click social

The document discusses a social media event focused on how businesses can utilize social media in their marketing strategies. It provides an agenda for the event including discussions on social media usage, tools and strategies, local success examples, and the future of social media. It also shares statistics on current social media usage among businesses and discusses best practices from companies effectively using social media. The roundtable discussions focused on how attendees would promote events, challenges of social media success, and handling negative feedback on social media sites.

Social Media Strategy - Camille Perez

Camille Perez

Camille Perez aims to build her social media presence this year by being active on Twitter and linking her other accounts. Her goals are to gain over 100 followers by October, mostly random people, and then create and link all of her accounts once she has an established presence. Her strategy is to maximize retweets, likes and posts to grow her following initially before adding more of her own content. She will be responsible for managing all aspects of her social media presence herself.

Building Audience and Engagement with Social Media - Maine Summer Camps

Dream Local Digital

Winning the Social Media Super Bowl

Tristan Bishop

Free Ways To Market On Facebook Bill Parkes Makeover In 4 Steps

nFusion

On March 2, nFusion Chief Digital Officer Bill Parkes spoke at SMX West, an educational conference and industry trade show programmed specifically for Web professionals from around the world specializing in search engine optimization, pay-per-click advertising, social media, and mobile search technology. Parkes’ presentation, “Take Your Brand to the Next Level: Facebook Makeover in Four Steps” offered insights about how a business can use Facebook pages to impact its bottom line.

Social media sandeep_sansylos

Sandeep Singh

The document provides guidance on integrating social media into a company's marketing strategy. It recommends defining the brand's social media identity by determining who the brand would be as a person, what values and activities it would stand for, what conversations it would participate in, and how it would communicate. It then lists 10 dos and don'ts for an effective social media strategy, such as planning before launching on platforms, creating good quality engaging content, cross-promoting across channels, and fully integrating social media rather than treating it separately from other marketing efforts.

Social Media: Free Lunch Fridays

Abby Ecker

Executive forum presentation final 2

Steve Goldner

Free ways to market on facebook bill parkes smx west 2010

Chief Digital Advisors, LLC

Manish malhotra Social Media Plan

Ramya Khosla

Manish Malhotra is a luxury bridal designer who has achieved enormous social media success compared to other luxury designers. He leads other brands significantly in followers across Facebook, Twitter, and Instagram. This is due to his unconventional approach to social marketing that exudes exclusivity and makes users feel connected to his brand. His strategy involves selling an ideal rather than products, being consistently visible across platforms, leveraging influencers, using engaging visual content like GIFs and videos, and interacting with celebrities to reach more users. His social media approach focuses on strategy over tactics, benefits to users, and branding himself.

Community to Cash: The Art of Building Social Media Marketing Campaigns that ...

Ignite Social Media

Ignite Social Media Founder & President Jim Tobin and special guests Anita Root and Josh Gunderson from Carlson Rezidor Hotel Group give us an in-depth view of how they are using social media marketing to drive revenue and retain loyal customers. This webcast teaches us: - How to grow your communities by targeting and acquiring qualified fans and followers - How to develop a content strategy that will engage and mobilize your communities - How to turn your communities into revenue platforms

Social Media Viral Contests

ReyamiSocial

This document discusses how to boost social media presence through viral contests. It recommends leveraging viral marketing on social media through contests, and provides best practices for organizing successful viral contests, such as having clear goals, a simple message that can be understood in 30 seconds, enticing prizes worth sharing, and terms of use that answer key questions. It also notes the benefits of contests for promoting brands and driving traffic, and emphasizes the importance of promoting contests across multiple channels for best results.

How to drive revenue from social media marketing

Jim Tobin

Miva Merchant Users Conference 2010 Social Media Workshop

Hal Lublin

This document discusses how social media marketing differs from traditional marketing. Social media marketing focuses on engaging consumers, listening to them, becoming part of the community, establishing expertise, and earning trust rather than broadcasting messages. It emphasizes permission-based communication and influence over pushing messages. The document provides tips on using different social media tools, measuring results, and creating a successful 5-step social media strategy focused on goals, understanding your brand, integration, providing value, and taking relationships offline.

Targeting business objectives on social media this Christmas

Digital Visitor

Social Media Planning for Public Transit Agencies

Nicole Guernsey

How to stay relevant in Social Media?

Rohit Varma

SHAHID - Engage 2015

Fouad Masoud

This document outlines Shahid's social media marketing strategy for Ramadan 2015. The objectives were to help viewers organize their Ramadan schedule and catch up on series and movies. The approach involved content marketing, real-time marketing, influencer marketing, and social media customer service. Tactics across Facebook, Twitter, YouTube, and Google+ focused on visuals, links, hashtags, and answering questions. Outcomes included increased likes, followers, reach and resolving hundreds of customer service cases through social media. The takeaways emphasized the importance of content as a defining strategy, scheduling content in advance while allowing for real-time changes, leveraging influencer mentions, and being flexible to feedback.

NCACPA Social Trends 2012

Kim Williams

This document discusses elements of digital marketing including search marketing, paid search (PPC), SEO, email marketing, mobile marketing, and social media marketing. It describes the evolution from traditional advertising to social media marketing and how social media allows for permission-based, conversational marketing. The document outlines key social media platforms like social networking sites, blogging, microblogging, and YouTube and stresses the importance of listening to understand where your target audience is online before developing a content strategy and schedule for social media.

Utilizing social media for promoting cultural awareness and peace

Lovette Jam Jacosalem

This document discusses utilizing social media for promoting cultural awareness and peace. It begins with an introduction of the author and their background. It then outlines the topic, defining social media, its scope and types. It explains why social media marketing is important by discussing how popular social media has become and how it has changed communication. The document then provides steps for getting started with a social media strategy, including setting goals and metrics, understanding your audience and brand, developing a marketing plan, and measuring results. It concludes with best practices for social media platforms like Facebook, Instagram and Twitter.

What's hot

How to do Social Media Marketing tutorial in Hindi for beginners and learners.

https://www.martinamotwani.com

How to promote your business using social media

Fit For Business

Social Media Clicks & Cocktails Seminar - May 2011

nic๑click social

Social Media Strategy - Camille Perez

Camille Perez

Building Audience and Engagement with Social Media - Maine Summer Camps

Dream Local Digital

Winning the Social Media Super Bowl

Tristan Bishop

Free Ways To Market On Facebook Bill Parkes Makeover In 4 Steps

nFusion

Social media sandeep_sansylos

Sandeep Singh

Social Media: Free Lunch Fridays

Abby Ecker

Executive forum presentation final 2

Steve Goldner

Free ways to market on facebook bill parkes smx west 2010

Chief Digital Advisors, LLC

Manish malhotra Social Media Plan

Ramya Khosla

Community to Cash: The Art of Building Social Media Marketing Campaigns that ...

Ignite Social Media

Social Media Viral Contests

ReyamiSocial

How to drive revenue from social media marketing

Jim Tobin

Miva Merchant Users Conference 2010 Social Media Workshop

Hal Lublin

Targeting business objectives on social media this Christmas

Digital Visitor

Social Media Planning for Public Transit Agencies

Nicole Guernsey

How to stay relevant in Social Media?

Rohit Varma

SHAHID - Engage 2015

Fouad Masoud

What's hot (20)

How to do Social Media Marketing tutorial in Hindi for beginners and learners.

How to promote your business using social media

Social Media Clicks & Cocktails Seminar - May 2011

Social Media Strategy - Camille Perez

Building Audience and Engagement with Social Media - Maine Summer Camps

Winning the Social Media Super Bowl

Free Ways To Market On Facebook Bill Parkes Makeover In 4 Steps

Social media sandeep_sansylos

Social Media: Free Lunch Fridays

Executive forum presentation final 2

Free ways to market on facebook bill parkes smx west 2010

Manish malhotra Social Media Plan

Community to Cash: The Art of Building Social Media Marketing Campaigns that ...

Social Media Viral Contests

How to drive revenue from social media marketing

Miva Merchant Users Conference 2010 Social Media Workshop

Targeting business objectives on social media this Christmas

Social Media Planning for Public Transit Agencies

How to stay relevant in Social Media?

SHAHID - Engage 2015

Similar to Underground Club Culture & Social Media

NCACPA Social Trends 2012

Kim Williams

Utilizing social media for promoting cultural awareness and peace

Lovette Jam Jacosalem

Social, Mobile

Shannon Kinney

This document discusses the importance and opportunities of social media marketing, particularly on Facebook. It notes that Facebook now has over 1.2 billion active users who spend 700 billion minutes per month on the platform. It then provides statistics on user demographics and engagement like the average number of friends, photos and videos shared daily. The rest of the document outlines best practices for non-profits to effectively utilize social media like Facebook to promote their organization through sharing stories, photos, engaging content and clear calls to action. It emphasizes building engagement by listening and responding to followers as social media acts as a new communication channel.

Social Media and Higher Education

Koibot Creative

Marrying Traditional Media and Social Media Strategies to Reach Students

MediaWorks, Ltd.

Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.

Seeing the Whole Picture with Visual Marketing

Sociality Squared

Social Media and Audiences at the Cleveland Museum of Art

Reena Goodwin

Social media marketing

madinvgsom

Social media involves online conversations between people about topics of mutual interest. It allows for sharing information and collective discussion to make informed choices. Some key social media channels discussed include blogging, microblogging on Twitter, social networking sites, and media sharing sites. The document provides tips for using each channel, such as establishing a consistent blog posting habit, engaging in two-way Twitter conversations, and leveraging existing media by sharing it on different sites. It also discusses measuring social media success through metrics like time on site, engagement, influence, and conversions. The overall strategy involves active listening, clear policies, organizational alignment, objectives, customer research, measurement, and integration into the business.

Defining Social Media Success

Nxtbook Media

6 Facebook Mistakes That are Ruining Your Brand

Nan Teske

This document summarizes key points from a presentation on using social media effectively. It discusses how organic reach on social media has declined as content has increased. Facebook's news feed now displays about 300 posts out of 1,500-15,000 possible posts for each user, based on factors like user interests and post engagement. It emphasizes the importance of having a clear social media strategy with defined goals, understanding your target audience, creating engaging content, and responding to users to build trust and loyalty over time. Effective social media use requires ongoing monitoring, consistency, and treating your brand's social accounts as an extension to build relationships rather than just sell products.

Donorpath Webinar

Beth Kanter

This document discusses how to prepare social media ambassadors to promote an organization's campaigns and fundraising efforts. It defines social media ambassadors as stakeholders passionate about an organization who share information about it on their social networks. The document recommends starting with internal staff and board members as ambassadors given their existing trust and knowledge of the organization. It also provides tips for recruiting external ambassadors and equipping both internal and external ambassadors with guidelines, branded content, and training to effectively promote campaigns across social media platforms. Coordinating ambassadors and encouraging storytelling are emphasized as important strategies for amplifying an organization's social media impact.

Social Media Brand Perception

Brittany Gadient

This document discusses how social media impacts brand perception and building relationships through social media. It notes that social media is responsible for the largest shift in brand perception and can both improve perception by showing interest in people and building trust, or ruin it by failing to respond or maintain a professional tone. It also discusses how social listening allows companies to discover customer conversations and generate leads by solving problems. Emerging 2016 social media trends highlighted include increased expectations for real-time response, growth of live streaming video, social commerce, and the rise of mobile searches.

Social Media Marketing - An Introduction

Dharamveer Nimiwal

This document provides an introduction to social media. It discusses what social media is, how conversations take place on social media platforms, and why brands should engage on social media. It also outlines tactics for building an effective social media program, how to use different social media platforms like Facebook, YouTube, and LinkedIn, and things to keep in mind when developing a social media strategy.

Social media marketing

madclubvgsom

The document discusses social media marketing and provides tips for using various social media channels effectively. It defines social media as involving genuine conversations between people about mutual interests to arrive at collective points or make informed choices. It then provides guidelines for using blogs, microblogging on Twitter, social networking sites, media sharing sites, and targeted Facebook ads in a social media marketing strategy.

How to use sm to communicate your mission & passion

Karen Petersen

The document discusses how organizations can use social media to communicate their mission and engage followers. It recommends that organizations tell stories about their initiatives on social media, recruit influencers to promote causes, use hashtags and branded initiatives, recognize partners and supporters, and focus on impact and success. Organizations should set realistic goals, promote diverse and visually appealing posts consistently, and use social media as part of an integrated communications strategy including PR and email marketing. The key is to empower followers through a sense of community rather than directly selling to them.

Social Media Summer School - Session 2 (social media strategy & voice)

Rare Communications

Social Media Crash Course for Pharmacies - Promotion and Time Management

Pharmacy Development Services

Marketing Your Tourism Business Online

Dream Local Digital

The document discusses how social media and the internet have changed how people access information and how businesses promote themselves. It emphasizes the importance of listening to customers and building engagement through social media, as well as providing creative and valuable content. It also stresses the need for reputation management and optimizing search engine results and websites for mobile users.

ds-connex: a Social Media nonprofit success story

Lara Kretler

Social Media Bootcamp 102-Week 1

Community Media Workshop

The document provides an overview of a social media bootcamp for nonprofits. It discusses defining communications goals and objectives and choosing appropriate social media platforms. It emphasizes developing meaningful relationships through engagement and conversations on social media. The bootcamp teaches techniques for understanding audiences and their tool preferences in order to create effective social media plans with goals, strategies, and tactics. It also provides strategies for listening, conversing, energizing supporters, and building community online. Homework involves completing a social media plan and participating in related online discussions.

Similar to Underground Club Culture & Social Media (20)

NCACPA Social Trends 2012

Utilizing social media for promoting cultural awareness and peace

Social, Mobile

Social Media and Higher Education

Marrying Traditional Media and Social Media Strategies to Reach Students

Seeing the Whole Picture with Visual Marketing

Social Media and Audiences at the Cleveland Museum of Art

Social media marketing

Defining Social Media Success

6 Facebook Mistakes That are Ruining Your Brand

Donorpath Webinar

Social Media Brand Perception

Social Media Marketing - An Introduction

Social media marketing

How to use sm to communicate your mission & passion

Social Media Summer School - Session 2 (social media strategy & voice)

Social Media Crash Course for Pharmacies - Promotion and Time Management

Marketing Your Tourism Business Online

ds-connex: a Social Media nonprofit success story

Social Media Bootcamp 102-Week 1

Recently uploaded

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

PickUp_conversational AI_Capex, Inc._20240611

Shuntaro Kogame

How to Make Your Trade Show Booth Stand Out

Blue Atlas Marketing

Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Martal Group

Yes, It's Your Fault Book Launch Webinar

Demandbase

From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth. Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.” They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all. In this webinar, you’ll discover: The underlying dynamics fueling sales and marketing misalignment How to implement practical solutions without disrupting day-to-day operations How to cultivate a culture of collaboration and unity for long-term success How to align on metrics that matter Why it’s essential to break down technology and data silos How ABM can be a powerful unifier

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Boston SEO Services

From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge. In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you: 1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared. 2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort. 3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience. 4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic. 5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues: Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content. On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure. Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability. Backlinks: Not understanding the value of high-quality backlinks from reputable sources. Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively. 6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success. #SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

How American Bath Group Leveraged Kontent

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

Etsy Marketing Guide - Tips For Selling Digital Products

kcblog21

Podcast, The New Marketing Currency - Ozeal Debastos

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers. • SEOs now use AI to optimize content. • Google now uses AI to generate answers. • Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape. Key Takeaways: How to use AI to optimize your content How to find topics that algorithms love How to get AI to mention your content and your brand

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

Amazing and On Point - Ramon Ray, USA TODAY

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Pillar-Based Marketing - Ryan Brock, DemandJump

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Recently uploaded (20)

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Pillar-Based Marketing Master Class - Ryan Brock

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

PickUp_conversational AI_Capex, Inc._20240611

How to Make Your Trade Show Booth Stand Out

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Yes, It's Your Fault Book Launch Webinar

Growth Marketing in 2024 - Randy Rayess, Outgrow

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

How American Bath Group Leveraged Kontent

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Etsy Marketing Guide - Tips For Selling Digital Products

Podcast, The New Marketing Currency - Ozeal Debastos

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

Amazing and On Point - Ramon Ray, USA TODAY

Pillar-Based Marketing - Ryan Brock, DemandJump