This document summarizes a presentation about social media and business marketing. It discusses why social media is important for businesses, different types of social media including publishing, sharing, and networking, and how to measure results from social media efforts. The presentation recommends treating social media like a business cocktail party, becoming a real member of online communities, and creating content that your target audience will love and want to share. It also discusses using social media to find where potential customers spend time online and how to promote content in a permission-based way.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Why Social media? Engaging with customers through social mediaSmartdog digital
Slides cover how to engage with customers online looking at how social media as a channel allows businesses to talk to customers in a more personalised way.
Looks at current examples of businesses using social media to add value to their brand and customer experience online, the way social media is impacting the way we communicate to customers.
Also looks at the implications of social media for online PR.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Wondering How To Drive Social Media to Your Hybrid Event?
See Tomeeka's presentation on how to use various social media platforms to drive engagement to your hybrid event.
Why Social media? Engaging with customers through social mediaSmartdog digital
Slides cover how to engage with customers online looking at how social media as a channel allows businesses to talk to customers in a more personalised way.
Looks at current examples of businesses using social media to add value to their brand and customer experience online, the way social media is impacting the way we communicate to customers.
Also looks at the implications of social media for online PR.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
6. Rethinking Marketing
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos
Interruption Permission
7. What is Social Media?
Wikipedia:
“Social media is an umbrella term that defines
mbrella
the various activities that integrate technology,
social interaction and the construction of
interaction,
words and pictures.”
Mike Volpe:
“It’s media (content that is published) with a
social (anyone can add to it) component.”
component.
8. Social Media is Inbound Marketing
• Social Media helps with SEO
ith
• Social Media promotes your Blog
• Social Media is Permission Centric
• The conversation has already started…
9. Agenda
1. Why
1 Wh is Social Media Important?
2. Social Media State of Mind
3. 3 Types of Social Media
4. Measuring Results
10. “I’m 48. I don t understand
I m 48 don’t
this Social Media stuff.”
• Similar to a
business cocktail
reception
• Without constraints
of time or space
11. Business Cocktail Party Advice
• Meet people and start con ersations
conversations
• Answer questions – help others
• Ask questions – trust others’ advice
12. Social Media = Cocktail Party
• Become a real member of the community
• Add value to the community
• Ask and answer questions
• More effective than live cocktail parties
• No boundaries of time or space
• Other people can listen in easily
13. Agenda
1. Why
1 Wh is Social Media Important?
2. Social Media State of Mind
3. 3 Types of Social Media
4. Measuring Results
16. Marketing Tips for SM-Publish
• P blish “E er thing you ha e an here you
Publish: “Everything o have anywhere o
can”
• Monitor what others publish, promote it
• Empower your customers to publish
17. Publish What You Have
• SolidWorks: 100+ Videos on Website
• P blished on Yo T be No Promotion
Published YouTube,
• 10,000+ Views / Month
23. Marketing Tips for SM-Share
• Monitor what’s being shared abo t you
hat’s about o
• Find where your audience hangs out
• Promote your content and other content
• Produce content your audience will love
26. Where Does Your Audience Hang Out
Name Overview Stats Demographic Good For:
Del.icio.us Community saves 2 million registered users Somewhat young, Most companies.
(
(Yahoo) ) and shares web technical and web‐ Del.icio.us has broad
bookmarks 2 million visitors / mo. centric, but growing in audience, but skews
reach toward people
interested in media
g
and blogs
Digg Community 18 million visitors/ mo Young males working in Offbeat news, politics,
submits and votes technology. stories about Internet,
on news stories 4 million registered users 94% male Web2.0, technology,
88% are 18‐39 pp , g ,
Apple, design , web
64% income >$75k design, environment
39% blog
StumbleUpon Community 4 million registered users Because you can segment All companies.
submits and votes by lots of interest areas,
y , You can get traffic
g
on web pages, 1 million visitors/ mo. almost anything works with even one vote,
then people visit well on StumbleUpon and you don’t need to
pages based on (people use the service be a power user to do
number of votes g )
without visiting website) well.
http://www.doshdosh.com/list-of-social-media-news-websites
28. Content Your Audience Loves
Content Description Result
GoDaddy s 16‐Step
GoDaddy's 16 Step Blog Article on
Blog Article on 695 Diggs and thousands of
695 Diggs and thousands of
Checkout: Brainless Blog.HubSpot.com web visitors
Marketing At Its Finest?
Website Grader Interactive tool that Over 3,000 Del.icio.us
provides a free marketing bookmarks and over
and SEO report 250,000 unique websites
submitted
b i d
Social Media Webinar Webinar for marketing Over 1,500 registrations,
professionals on social
professionals on social promoted for free by other
promoted for free by other
media and marketing bloggers
31. Marketing Tips for SM-Network
• Make friends
• Find your existing connections
• Network through groups
• Add to your email signature, blog articles, bi or
t il i t bl ti l bio
profile…
• B helpful
Be h l f l
• Answer questions
• Share interesting content
• Make connections
32. Agenda
1. Why
1 Wh is Social Media Important?
2. Social Media State of Mind
3. 3 Types of Social Media
4. Measuring Results
37. Other Metrics
• Video views on YouTube
• Friends on Facebook or LinkedIn
• Votes for blog articles
• Posts in forums
• Questions answered on Yahoo Answers
38. Traffic, Leads and Customers
Visitors Leads Customers
StumbleUpon 1,892 12 0
LinkedIn
k d 834 72 2
Facebook 511 8 1
40. Inbound Marketing System
Content
SEO Management Blogs
Landing Social
Pages Media
Lead
Intelligence
CRM
41. Getting Found: On-Page SEO
Keyword Grader
• Determine what k
D i h keywords tod
optimize your pages around based
on relevance, search volume, and
how difficult it will be to rank on the
first page of Google
• Identify critical long tail words (high
conversion rates, low competition)
• Monitor your rank against
competitors for each
keyword/phrase
• Determine the specific page on
y
your site that is ranking for each
g
keyword(phrase) and how to make
further improvements
42. Getting Found: Off-Page SEO
Link Grader
• Identify opportunities to generate
more return from your existing
links
• Monitor your live inbound links
and which inbound links are
producing the most value for you
• Aggregate your competitors
inbound links to discover new link
building opportunities that you
have not taken advantage of
43. Getting Found: Blogosphere
Blogging
• Enable
E bl easy, natural process to
l
consistently update content on
your site, achieve more frequent
search engine crawls, and
improve authority
i th it
• Develop an audience of email
and RSS subscribers
• Attract more inbound links (“link
( link
bait”)
• Write keyword rich content to
attract more high conversion rate
traffic
46. HubSpot Methodology and Consulting
• Our Internet Marketing Consultants
are experienced in all aspects of
online marketing and specifically
trained on HubSpot's products and
HubSpot s
methodologies
• Consulting sessions focus on these
topics based on the specific needs
of the client
48. HubSpot Demo?
• H bSpot starts at $3500 / year
HubSpot ear
• Let us know if you want to see a demo
49. Thank You!
Let s continue the discussion!
Let’s continue the discussion!
www.HubSpot.com/SMW
Leave a comment on the blog article.
Mike Volpe
VP Marketing
HubSpot
1-800-482-0382 x2
mvolpe@hubspot.com