Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
This presentation is about the power of starting with value instead of profit when doing business. How you can create value beyond calculation and be successful beyond the status quo if you you a a human centered focus. A human centered focus in how you create value, the value you deliver and how you capture the value.
Innovation & Experience Differentiation; Key for Success In a World of Change...Sameer Issa
Innovation & Experience Differentiation as a Strategic Road Map For Success in a world of change and disruption. Created By Sameer Issa A strategic Advisor on Innovation & Experience Design.
http://www.sameerissa.com
The Next Chapter in Online Advertising: Word Of Mouth at ScaleRishi Dean
I gave this talk to a group of MBA students at Cornell University's Johnson School in a class called "Current Topics in Marketing".
This walks through the evolution of online advertising and how we got to the new chapter, brought about due to the rise of Facebook: "word of mouth at-scale".
We then explore what that means, how it works, and leave with a couple of examples.
Special thanks to the folks at Nanigans for all the slides.
*Please note: some slides did not convert to the Slideshare format properly, so contain missing content. I will try to fix.
The rules of promoting your business have changed – Big 5 Social Media Networks Facebook, Twitter, LinkedIn, Google+ & BBM Marketing are here to stay helping you utilizing Social Media for Business.
نقدم فى هذا الموضوع معلومات عن دراسة الجدوى التى يقوم بها صاحب فكرة اى مشروع جديد ليتمكن من تطبيق المشروع ونجاحه ودورها فى توضيح الاستثمارات المطلوبة والعائد المتوقع للمشروع والمُنافسة والتطور التقني .
The AltQuest Group (www.AltQuest.com) proprietary methodology is known as Perpetuity Science, Science of the Perpetuity, or the Build Side. Perpetuity science explains how perpetuities can be built, managed and exited from to create wealth. As such, it inherently has an owner focus rather than simply a capital markets focus which is manifested by the dual goals of decreasing the owner’s active involvement in the day to day of the business and the maximizing of valuation.
Perpetuity science is ultimately about maximizing quality of life rather than wealth by building perpetuities with recurring revenue streams that are not reliant on the daily participation of the owner of the perpetuity. We can take a look in a visual format of what we are trying to accomplish.
Communicating an employer’s brand entails a lot more than merely having a careers page on your website and a LinkedIn company profile. All companies have a story to tell, not only about their products and services, but also about why they’re a great (or terrible) place to work. These stories sometimes lurk in the “below the surface” world of word-of-mouth, namely the mouths of employees, of ex-employees, of investors, and of executives. But companies can no longer afford to allow these stories to remain part of the enterprise’s collective subconscious. An employer brand disconnected from the companies other marketing messages, or worse yet ignored, represents real risk that can be experienced as an ever-increasing difficulty when it comes to attracting, hiring and retaining talented employees.
In this presentation, Todd Nilson, a 15-year recruiting consultant and social media strategist, will outline some leading practices for an effective employer branding approach:
* Getting started or Cultural Anthropology for Business
* Laying out your employer brand strategy
* Considerations for integrating your employer brand with your overall marketing and branding efforts
* Matching up your social media campaigns with word of mouth marketing
* Revving up your Careers Pages for maximum effect
* Your active and passive digital employer brand
* Metrics, measurement and accountability for your employer branding
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
This presentation is about the power of starting with value instead of profit when doing business. How you can create value beyond calculation and be successful beyond the status quo if you you a a human centered focus. A human centered focus in how you create value, the value you deliver and how you capture the value.
Innovation & Experience Differentiation; Key for Success In a World of Change...Sameer Issa
Innovation & Experience Differentiation as a Strategic Road Map For Success in a world of change and disruption. Created By Sameer Issa A strategic Advisor on Innovation & Experience Design.
http://www.sameerissa.com
The Next Chapter in Online Advertising: Word Of Mouth at ScaleRishi Dean
I gave this talk to a group of MBA students at Cornell University's Johnson School in a class called "Current Topics in Marketing".
This walks through the evolution of online advertising and how we got to the new chapter, brought about due to the rise of Facebook: "word of mouth at-scale".
We then explore what that means, how it works, and leave with a couple of examples.
Special thanks to the folks at Nanigans for all the slides.
*Please note: some slides did not convert to the Slideshare format properly, so contain missing content. I will try to fix.
The rules of promoting your business have changed – Big 5 Social Media Networks Facebook, Twitter, LinkedIn, Google+ & BBM Marketing are here to stay helping you utilizing Social Media for Business.
نقدم فى هذا الموضوع معلومات عن دراسة الجدوى التى يقوم بها صاحب فكرة اى مشروع جديد ليتمكن من تطبيق المشروع ونجاحه ودورها فى توضيح الاستثمارات المطلوبة والعائد المتوقع للمشروع والمُنافسة والتطور التقني .
The AltQuest Group (www.AltQuest.com) proprietary methodology is known as Perpetuity Science, Science of the Perpetuity, or the Build Side. Perpetuity science explains how perpetuities can be built, managed and exited from to create wealth. As such, it inherently has an owner focus rather than simply a capital markets focus which is manifested by the dual goals of decreasing the owner’s active involvement in the day to day of the business and the maximizing of valuation.
Perpetuity science is ultimately about maximizing quality of life rather than wealth by building perpetuities with recurring revenue streams that are not reliant on the daily participation of the owner of the perpetuity. We can take a look in a visual format of what we are trying to accomplish.
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tacticSusan Stewart
This discussion paper was developed to explain the medium and persuade senior leadership to embrace social media as a communication tactic. It includes briefs on a number of social media sites.
Sections of the presentation have been removed for confidentiality reasons.
To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
A jargon-free, plain-speak guide for small businesses to really 'get' internet marketing and social media in today's new marketing world. Understand the true meaning of commercial success on the Internet.
Integrating Social into the Distributed Salesforce Staffing EnterpriseQUEsocial
This is a presentation I did recently at LinkedIn\'s HQ in Mountain View CA to their staffing industry clients. It\'s focused on how to empower the individual salespeople within the org to integrate social into their day to day activity. The goal here is to grow the salespersons business by turning social activity into measurable business outcomes. I look forward to your feedback!
DELIVERING ON THE BRAND PROMISE: Using social media as a communication tacticSusan Stewart
This discussion paper was developed to explain the medium and persuade senior leadership to embrace social media as a communication tactic. It includes briefs on a number of social media sites.
Sections of the presentation have been removed for confidentiality reasons.
To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
A jargon-free, plain-speak guide for small businesses to really 'get' internet marketing and social media in today's new marketing world. Understand the true meaning of commercial success on the Internet.
Integrating Social into the Distributed Salesforce Staffing EnterpriseQUEsocial
This is a presentation I did recently at LinkedIn\'s HQ in Mountain View CA to their staffing industry clients. It\'s focused on how to empower the individual salespeople within the org to integrate social into their day to day activity. The goal here is to grow the salespersons business by turning social activity into measurable business outcomes. I look forward to your feedback!
Zeeland Content Strategy breakfast. What is the future of content? How social objects can help you to create a natural, flowing and less rigid content strategy.
Resistance is Futile: About the changes caused by digitalization @ eMBAForum ...Zeeland Family
Zeeland's Janne Saarikko at TSE exe eMBAForum in Turku. How the profound changes in the business environment will force companies to re-invent their organization and ways of working.
Social Media is Dead - the first wave of introducing the new Social Objects ...Zeeland Family
Janne Saarikko presented about how social media dynamics has become marketing dynamics. Brief introduction also to new Social Objects Based Marketing thinking. More to follow soon...
Kunta markkinointiviestintätoimiston kumppaninaZeeland Family
Janne Saarikko Kunnan Viestintä -koulutusohjelman osana , aiheena kunnan ja markkinointiviestintätoimiston yhteispeli ja markkinointiviestinnän palvelujen hankinta.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3. No.
Social media Social media
is effective! is trendy.
Social Media Business
Managers Management
4. No.
Social media Social media
is effective! is trendy.
Social Media Business
Managers Management
We need
more money!
5. No.
Social media Social media
is effective! is trendy.
Social Media Business
Managers Management
I'll rather
We need use money
more money! for something
tried and
proved.
6. Social media
is effective! Social media
is effective!
Social media
is effective!
Social media
is effective! Social media
is effective!
Social Media Business
Managers We need
Management
more
money!
We need
more Come back
We need money! when you have
more something.
money! We need
more
We need money!
more
money!
7. Social Media Business
Managers Management
Social media Business managers
managers lack deep lack deep
knowledge of knowledge of
the business. social media.
8. How can we
bridge this gap?
Social Media Business
Managers Management
Social media Business managers
managers lack deep lack deep
knowledge of knowledge of
the business. social media.
11. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Handled by the Handled by the
social media people. business people.
12. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Set your
goal.
Business
goal
13. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Choose your
actions. Set your
goal.
Action Business
goal
14. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Choose your
monitors.
Views Recommendations New contacts
Action Business
goal
15. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Choose your
monitors. Set your
mid-goal.
Views Recommendations New contacts
Action Business
goal
16. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Shoot!
Views Recommendations New contacts
Action Business
goal
17. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Views Recommendations New contacts
Action Business
goal
18. SOCIAL MEDIA SLINGSHOT
Measuring Measuring
social media business
Study
end results.
ROI
-100% 0% 100% 200% 300%
Action Business
goal
19. SOCIAL MEDIA SLINGSHOT
Learn to create scenarios.
ROI
-100% 0% 100% 200% 300%
Action Business
goal
20. SOCIAL MEDIA SLINGSHOT
Learn to create scenarios.
Learn to calculate probabilities.
ROI
-100% 0% 100% 200% 300%
Action Business
goal
21. SOCIAL MEDIA SLINGSHOT
Learn to create scenarios.
Learn to calculate probabilities.
Learn your common language.
23. Viral Video
Measuring Measuring
social media business
5 000
site visits
100 000 500 new
Views customers
ROI
-100% 0% 100% 200% 300%
Result:
Viral video 500x78€
15 000 €
ROI=260%