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6Cs and Social Media 
Dr Anne Marie Cunningham 
Academic Lead for eLearning 
Institute of Medical Education, Cardiff University
sharing 
open 
interaction
Balancing 
Closed Openness
The 6Cs
Care 
Compassion 
Communication 
Courage 
Competence Commitment
patient 
family 
practitioner
deliver high quality, 
patient-centred care 
complex, unpredictable 
and financially 
restrained care 
environments
getting started….
“READ THE NMC SOCIAL NETWORKING GUIDANCE AND 
YOUR WORKPLACE SOCIAL MEDIA POLICY” 
http://www.wenurses.com/Resources/twitterversitystudent.php
#wenurses #weMHNs
Victoria Betton 
and 
Victoria 
Tomlinson
examples
@markoneinfour
@mentalhealthcop
courage
Preserving our 
belief in each 
others’ 
humanity 
“ It seems the key is somehow 
preserving our belief in each 
others’ humanity – patient, 
nurse or student. As patients 
we need to develop that trust 
that you do care for us and 
are working to act in our 
best interests; and as 
professionals we need you to 
see beyond our symptoms to 
the real person.”
Mental Health Nurse with lived experience…
Staff with lived 
experience
@lisasaysthis
more to it….
https://www.flickr.com/photos/clappstar/27732 
08127/
Surveillance 
http://www.flickr.com/photos/pickard/31220953/
Appropriate or 
NOT??? 
https://www.flickr.com/photos/zackrepko/4863490513
Fears?
Identity 
Relationships 
Power 
Control 
Trust 
Context
What happens 
when we are 
not setting the 
agenda?
“Sadly, since the publication of the 
independent report the Trust has been subject 
to trolling on Twitter, a number of staff have 
been directly targeted and have felt 
intimidated by the Twitter traffic, we are 
aware of at least one staff member’s account 
having been hacked and a bogus Trust Twitter 
account set up.”
How easy is it to listen on social media? 
How should we respond?
Care 
Compassion 
Communication 
Courage 
Competence Commitment
Thank you 
About.me/amcunningham 
@amcunningham 
cunninghamam@cardiff.ac.uk

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6Cs and social media (mental health)

Editor's Notes

  1. Challenges for healthcare. We know that they will need to be collaborative- to work in teams- and able to find answers in new places. We need a global village to raise these doctors
  2. But the barriers to sharing this kind of local practical information are not only technical, they are more likely to be social. After all email has been around for years. If we were truly happy sharing about our practice then we would have been doing this already. Some of the reasons that we don’t share our practice are concerns about who we are talking to- who is in control? Who has power? What will be the implications of sharing for how we see ourselves and how others see us?