This presentation covers how small businesses can leverage social media optimization to own the first page of search results.

1. Presented by: Adam Dince
Head of Organic Search & Social Media
Optimization, Deluxe

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 Introduction
 SEO at a bird’s eye view
 How to optimize your social networks for SEO
 How to improve findability in social engines

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By show of hands, how many here are
currently engaged in SEO or have in the
past?

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By show of hands, how many here are
currently engaged in social media
marketing or have in the past?

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In order to rank
well on Google,
you’ve got to
invest a lot in
social media!

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In order to rank
well on Google,
you’ve got to
invest a lot in
social media!

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Search Engine Optimization
Organic Search
Natural Search

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 What Is ?

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The process of optimizing a Website or
digital asset in such a way that earns a
place in a search engine results page

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PPC
PPC
Organic
(SEO)
Paid Media
Auction Based
Immediate
Earned Media
Non-Paid
Long-Term

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It all starts with a search
engine spider
Otherwise known as a
robot… or it’s shorter
name, “bot”

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Relevance
High
Quality
Site
Trust and
Authority
Organic
Rankings

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Social Media Optimization

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The more Google
knows about your
network, the
more it
understands how
you fit in to the
digital world and
return
personalized
results
Help Google
understand what
your business is
and what areas of
your site are
most important
to you.
Tell Google where
you’re located.
This will help
influence local
search results
Help Google
understand other
Websites and
social networks
you’re connected
to

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Google values reviews. Positive
reviews leads to greater trust
and potential increase in
organic visibility in search
results. Too many negative
results can result in the
opposite
Your results will only be as
good as your product
Encourage customers to leave
reviews. Easily done through
print materials and email

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Implementing a simple
Google Plus tag on your Web
page verifies your identity

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Social Media Optimization

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 Keep your content focused on a specific theme or topic
 Use #hashtags where appropriate and avoid overuse
 Share and curate other community member content
 Increase followers, fans, connections
 Foster content that generates likes, retweets, shares and +1s
 Look for opportunities to connect with influencers
◦ Much easier to do offline and translate online
 Local businesses on Facebook—encourage check-ins
 Google Plus – encourage customer reviews

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Questions & Answers