Earned Media - The Digital Marketing Career You Want

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This was presented at the Ad2 Student Advertising Summit at the University of Minnesota on 2/7/2014.

Published in: Marketing, Business, Career
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Earned Media - The Digital Marketing Career You Want

  1. 1. Ad2 Student Advertising Summit
  2. 2.   @adamdince   Contributor to:
  3. 3. Experience across best-in-class brands
  4. 4. • Publicly traded company • 3-4 million small business customers • 5,000 banks and financial institution partners • 14 million lifetime customers and 7-8 million active customers in our direct to consumer segment • Since 2004, we’ve made 14 strategic large acquisitions and counting
  5. 5. http://bit.ly/1gJr7dY
  6. 6. Paid Media Paid (advertising) Earned Media /Inbound Marketing Non-Paid (Not advertising) Online WOM Marketing Owned Media Web Properties
  7. 7. Job Examples: Web Designers Web Developers Copywriters Graphic Designers
  8. 8. Job Examples: PPC Specialist Paid Media Manager Digital Media Planner Media Buyer
  9. 9. Job Examples: SEO Community Manager Growth Hacker - Eww Content Strategist
  10. 10. • • • •
  11. 11. • • • • • • All with $0 ad spend!
  12. 12. • • •
  13. 13. Source: Google Trends, 1/2014
  14. 14. Source: HubSpot, 2013
  15. 15. Image Source: searchengineland.com Image Source: newfangled.com Image Source: smallbiztrends.com
  16. 16. • • • • • • • •
  17. 17. • • • • • • • • • • • • • •

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