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Google and People Friendly Blogging

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  1. 1. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. …………………………………………………………………………………… Adam Dince @adamdince Deluxe Corporation
  2. 2. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Introduction  Google and People Friendly Blogging  Preface on writing  Writing premium content  The technical stuff  Building credibility with Google  Results @adamdince
  3. 3. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. ……………………………………………………………………………………
  4. 4. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Adam Dince @adamdince  Director of Earned Media at Deluxe  Facebook Ads manager for Coco’s Heart Dog Rescue  More than 14 years of experience in online marketing and Web development, both B2B and B2C  Have helped dozens of Fortune 100 companies as well as small business owners create the winning online strategies Contributor To: @adamdince
  5. 5. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. www.deluxe.com/blog @adamdince
  6. 6. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Will be tracking Tweets mentioning @adamdince & @deluxecorp (no hashtags needed)  Two winners will be randomly selected to win a complimentary logo design / logo re-fresh from Deluxe. Your logo design includes the following:  10 Design Concepts  2 Dedicated Designers  2 Logo Revisions  Vector and 11 File Formats (to use across the web and print)  Hint, hint: the more you Tweet, the better odds you have at winning @adamdince
  7. 7. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  You are all incredibly talented people  I respect the commitment you’ve made to making the Web a better place  You are the kind of people I want in my network @adamdince dis-ndat.blogspot.com
  8. 8. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  9. 9. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. As of 10/6/2014 @ 10:34 AM CST http://www.statista.com/chart/1502/15-years-of-google/ http://www.internetlivestats.com/google-search-statistics/ 91% of Internet Users Search (via search engines) Every Month HubSpot, 2014 @adamdince
  10. 10. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. We want to helps solve problems @adamdince
  11. 11. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. As of 10/6/2014 @ 9:32 AM CST 172 75.8 0 50 100 150 200 Tumblr WordPress Number of blogs on the Web February, 2014, #’s in millions @adamdince
  12. 12. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  13. 13. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  14. 14. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. codemakit.com @adamdince
  15. 15. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. Traffic from Google and popularity with readers! Earning Trust Premium Content Technical Stuff @adamdince
  16. 16. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. http://blog.rivaliq.com/ @adamdince
  17. 17. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. …………………………………………………………………………………… What I believe about writing
  18. 18. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince http://blog.dictionary.com/writing-is-a-calling/
  19. 19. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.
  20. 20. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.
  21. 21. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. …………………………………………………………………………………… Google and People Friendly
  22. 22. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. questbrewing.com
  23. 23. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. http://www.mylocalbusinessonline.co.uk/google-quality-rater-guidelines-leaked/ @adamdince
  24. 24. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. Searchmetrics.com Wiredseo.com @adamdince
  25. 25. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. Examples:  Would you trust the information presented in this article?  Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?  Does the article provide original content or information, original reporting, original research, or original analysis?  Does the page provide substantial value when compared to other pages in search results?  Does the article describe both sides of a story?  Does this article contain insightful analysis or interesting information that is beyond obvious? http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html @adamdince
  26. 26. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. thisisindexed.com @adamdince
  27. 27. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. ……………………………………………………………………………………
  28. 28. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Ensures:  Blog content is accessible to Google  Google can find all of your content  Helps Google better understand your content  Sends Google positive signals about your intent @adamdince
  29. 29. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Consider branding before SEO when registering a domain name  Register domain for two years or longer  Register hosting for two years or longer  Careful about privately registered domains  HTTP or HTTPS doesn’t matter, but HTTPS might be a better longer term option for security and potential keyword data @adamdince
  30. 30. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. Own your domain name, don’t rent it from WordPress, Tumblr, etc.. Easy for humans and search engines to understand. WTF? @adamdince
  31. 31. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  WordPress is easy to:  Optimize for the major search engines  Re-skin / rebrand  Add digital assets  Add analytics  Add social integrations  Port blog content from one host to another Source: motleynews.net @adamdince
  32. 32. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. ……………………………………………………………………………………
  33. 33. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. WordPress SEO @adamdince
  34. 34. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. WP Robots.txt Note: Make sure you block your tags, category and search results pages @adamdince http://www.flippercode.com/best-robots-txt-of-a-wordpress-website/
  35. 35. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. WP Pic Shield @adamdince
  36. 36. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. W3 Total Cache @adamdince
  37. 37. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. WP Smush.It @adamdince
  38. 38. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. …………………………………………………………………………………… Focusing on search can help the user
  39. 39. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.
  40. 40. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. URL H1 Top of Content Image ALT Text Keyword Optimization H2 Bullet Optimization Video + Transcript Image ALT Text Page Title WordPress Plug-In: Yoast WordPress SEO Page Title Meta-Description
  41. 41. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.
  42. 42. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. …………………………………………………………………………………… Building Trust With Google
  43. 43. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Just because you write content doesn’t make you an authority  Google sees quality Websites linking to your blog as votes of trust in your favor  The more quality inbound links your blog receives, the better you will rank in Google search results @adamdince
  44. 44. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. Your Blog Competitor Blog Competitor Blog digitalsherpa.com @adamdince
  45. 45. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. ……………………………………………………………………………………
  46. 46. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  47. 47. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. Where’s the link love? @adamdince
  48. 48. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. glee.wikia.com @adamdince
  49. 49. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  50. 50. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  51. 51. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  52. 52. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. thisisindexed.com @adamdince
  53. 53. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.
  54. 54. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. https://support.google.com/webmasters/answer/2604774?hl=en @adamdince
  55. 55. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d.  Blogrolls  Footer links (if you’re a Web designer)  Press releases  Other sites you own (en masse)  Blog directories  Guest blogging  Forum spam  Comment spam @adamdince
  56. 56. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince https://www.youtube.com/watch?v=udqtSM-6QbQ Google clearly articulates that Likes, Tweets, +1’s, Followers, etc… have no impact on Google rankings.
  57. 57. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince Build strong social relationships Build your networks Contribute to important publications Speak at conferences Get integrated with “influencers” Add social proof to your blog www.fleettrends.com
  58. 58. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. ……………………………………………………………………………………
  59. 59. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  60. 60. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. Google traffic costs us $0.00 a month Facebook traffic costs us $600.00 a month @adamdince
  61. 61. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince
  62. 62. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. As of 10/6/2014 @ 10:34 AM CST http://www.statista.com/chart/1502/15-years-of-google/ http://www.internetlivestats.com/google-search-statistics/ 91% of Internet Users Search (via search engines) Every Month HubSpot, 2014 @adamdince
  63. 63. © 20©1 42 0D1e4l uDxeel uExnet eErpnrteisrep rOispee Oraptieornasti,o Innsc,. IAncll. r iAglhl trsig rhetsse rrevseedr.v e d. @adamdince

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