The document discusses search engine optimization and marketing trends. It notes that over 50% of Americans conduct online searches each month, with the average consumer referencing 10.6 sources before making a purchase. It also provides tips for optimizing websites, including using plugins like Yoast SEO and Raven's Schema Creator to optimize elements like page titles, headers, images, and keyword usage. The document predicts that verified authors and publishers will dominate search results in the future, and other sites will function more like niche search engines.

1. Minnesota Network of SEOs
2/19/2014

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@adamdince
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Contributor to:

3. Experience across best-in-class brands

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Publicly traded company
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3-4 million small business
customers
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5,000 banks and financial
institution partners
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14 million lifetime customers
and 7-8 million active
customers in our direct to
consumer segment
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Since 2004, we’ve made 14
strategic large acquisitions
and counting

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10. Source: thedemocraticdaily.com

25. Of Americans
conduct a
search each
month.
Vanessa Fox,
Marketing in The
Age of Google
22.7B online searches
Google, 2011
Over 50%
83%
Of all online
activity begins
with a search.
Are conducted
each month by
Americans.
Vanessa Fox,
Marketing in The
Age of Google

26. The average consumer references an average of 10.6 different sources
before making a purchase decision. Google ZMOT Study

27. http://pewinternet.org/~/media/Files/Reports/2012/PIP_Search_Engine_Use_2012.pdf

28. http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time

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Engaging
Clear paths
Shareable
Bookmarkable
Mobilized
Tested
Optimized
whereswaldoemotionally.wordpress.com

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Informative
Authoritative
Solves a problem
Answers a question
Grammatically sound
Diverse assets
Sharable
Link Bait

33. WordPress Plug-In:
Yoast WordPress SEO
URL
Page Title
H1
Top of Content
Image ALT Text
Keyword Optimization
H2
Bullet Optimization
Image ALT Text
Video + Transcript

34. Keywords
Links &
Keywords

35. WordPress Plug-In:
Yoast WordPress SEO

36. http://schema-creator.org/
WordPress Plug-In:
Raven’s Schema Creator

37. WordPress Plug-In:
Yoast WordPress SEO

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46. Verified authors and publishers will dominate search results
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48. Other sites will become more like niche search engines
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