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1. FIDUCIASOLUTIONS
DIGITAL MARKETING TRAINING INSTITUTE IN NOIDA

2. ABOUT US
FIDUCIA SOLUTIONS IS A LEADING PROFESSIONAL TRAINING INSTITUTE THAT PROVIDES
PROFICIENT TRAINING AND SKILLS TO PROFESSIONALS WHO ARE IN SEARCH OF
BRIGHTER CAREER PATHWAY BUT FAIL TO ACHIEVE IT DUE TO LACK OF PROPER
TRAINING AND CERTIFICATION. IT HAS EMERGED AS A TEACHING AND TRAINING HUB
THAT OFFERS VARIOUS COURSES FOR IT AND NON-IT CORPORATE TRAINING,
INDUSTRIAL TRAINING, SUMMER TRAINING, PROFESSIONAL TRAINING, FRESHER
TRAINING, STUDENT TRAINING, HR,PHP, ANDROID, EXCEL,DIGITAL MARKETING
TRAINING AND RECRUITMENT SERVICES TO ITS INDIVIDUAL AS WELL AS CORPORATE
CLIENTS.

3. WHAT IS DIGITAL MARKETING?
• IN SIMPLE TERMS DIGITAL MARKETING IS A METHOD OF PROMOTING AND
ADVERTISING OF PRODUCTS OR SERVICES ONLINE BY MAKING USE OF INTERNET….

4. TYPES OF DIGITAL MARKETING
• THERE ARE MANY DIFFERENT TYPES OF DIGITAL MARKETING STRATEGIES BY USING
WHICH WE CAN INCREASE BUSINESS/SALES, FOLLOWING ARE VARIOUS TYPES OF
DIGITAL MARKETING :
SEO (SEARCH ENGINE OPTIMIZATION)
SEM (SEARCH ENGINE MARKETING)
SMO (SOCIAL MEDIA OPTIMIZATION)
SMM (SOCIAL MEDIA MARKETING)
E-MAIL MARKETING
CONTENT MARKETING

5. SEO (SEARCH ENGINE OPTIMIZATION)
• SEO IS A TECHNIQUE/PRACTISE TO BRING WEBSITE ON THE TOP OF SERP PAGE FOR
THE PARTICULAR KEYWORD SEARCHED BY THE USER
• SEO CAN BE IMPLEMENTED AS :
 ON-PAGE OPTIMIZATION
 OFF-PAGE OPTIMIZATION

6. ON-PAGE OPTIMIZATION
 TITLE
 DESCRIPTION
 URL STRUCTURE
 IMAGE WITH ALT
 SPEED OPTIMIZATION
 BROKEN LINK
 INTERNAL LINKING
 H1 TO H6 HEADINGS

7. OFF-PAGE OPTIMIZATION
 DIRECTORY SUBMISSION
 BLOG COMMENTING
 SOCIAL BOOKMARKING
 DOCUMENT SUBMISSION
 ARTICLE SUBMISSION
 FORUM POSTING
 CLASSIFIED POSTING

8. OFF-PAGE OPTIMIZATION
 DIRECTORY SUBMISSION
 BLOG COMMENTING
 SOCIAL BOOKMARKING
 DOCUMENT SUBMISSION
 ARTICLE SUBMISSION
 FORUM POSTING
 CLASSIFIED POSTING

9. SEARCH ENGINE MARKETING(SEM)
 SEARCH ENGINE MARKETING IS THE PROCESS OF GAINING TRAFFIC AND VISIBILITY
FROM SEARCH ENGINES
SEARCH ENGINE MARKETING (SEM) IS A DIGITAL MARKETING STRATEGY USED TO
INCREASE THE VISIBILITY OF A WEBSITE IN SEARCH ENGINE RESULTS PAGES (SERPS)
THROUGH PAID CAMPAIGNS

10. GOOGLE ADS STRUCTURE

11. SOCIAL MEDIA OPTIMIZATION(SMO)
 SOCIAL MEDIA OPTIMIZATION (SMO) IS THE USE OF SOCIAL MEDIA NETWORKS TO
MANAGE AND GROW AN ORGANIZATIONS MESSAGE AND ONLINE PRESENCE.
AS A DIGITAL MARKETING STRATEGY, SOCIAL MEDIA OPTIMIZATION CAN BE USED TO
INCREASE AWARENESS OF NEW PRODUCTS AND SERVICES, CONNECT WITH
CUSTOMERS, AND RELIEVE POTENTIAL DAMAGING NEWS.

12. SOCIAL MEDIA MARKETING(SMM)
 SOCIAL MEDIA MARKETING IS THE USE OF SOCIAL MEDIA PLATFORMS TO CONNECT
WITH YOUR AUDIENCE TO BUILD YOUR BRAND, INCREASE SALES, AND DRIVE WEBSITE
TRAFFIC.
SOCIAL MEDIA MARKETING (SMM) REFERS TO TECHNIQUES THAT TARGET SOCIAL
NETWORKS AND APPLICATIONS TO SPREAD BRAND AWARENESS OR PROMOTE
PARTICULAR PRODUCTS. SOCIAL MEDIA MARKETING CAMPAIGNS USUALLY CENTER
AROUND ESTABLISHING A SOCIAL MEDIA PRESENCE ON MAJOR PLATFORMS.

13. IMPORTANCE OF SMM
 INCREASE BRAND AWARENESS
 INCREASE TRAFFIC
 IMPROVE SEARCH ENGINE RANKING
 HIGH CONVERSION RATE
IMPROVE BRAND LOYALTY
COST EFFECTIVE

14. E-MAIL MARKETING
 EMAIL MARKETING IS THE HIGHLY EFFECTIVE DIGITAL MARKETING STRATEGY OF
SENDING EMAILS TO PROSPECTS AND CUSTOMERS. EFFECTIVE MARKETING EMAILS
CONVERT PROSPECTS INTO CUSTOMERS, AND TURN ONE-TIME BUYERS INTO LOYAL,
RAVING FANS.
EMAIL MARKETING IS A FORM OF DIRECT MARKETING THAT USES EMAIL TO PROMOTE
YOUR BUSINESS'S PRODUCTS OR SERVICES. IT CAN HELP MAKE YOUR CUSTOMERS
AWARE OF YOUR LATEST ITEMS OR OFFERS. IT CAN ALSO PLAY A PIVOTAL ROLE IN
TEACHING FOLKS ABOUT YOUR BRAND OR KEEPING THEM ENGAGED BETWEEN
PURCHASES.

15. ADVANTAGES OF E-MAIL MARKETING
 COST EFFECTIVE
 REACH A GLOBAL AUDIENCE
EASY TO SHARE
EASY TO MEASURE
DRIVE REVENUE
REAL TIME MARKETING

16. DIS-ADVANTAGES OF E-MAIL MARKETING
 SPAM
 UNDELIVERED E-MAILS
DESIGN PROBLEMS
SIZE ISSUES
RESOURCES SKILLS

17. CONTACT US
FIDUCIA SOLUTIONS
OFFICE NO 6, 2ND FLOOR, C 4, SECTOR-63, NOIDA, UP. 201301
+91-9627667478
INFO@FIDUCIASOLUTIONS.IN
HTTPS://FIDUCIASOLUTIONS.IN/