The document analyzes the social media presence and website optimization of several makeup brands that are major competitors to Rohit Pawar. It finds that Maybelline has the most Facebook likes and indexed web pages, while Lakme has the most followers across Facebook, Instagram, and Twitter. The document recommends ideal times and days of the week to share content on Facebook, and notes that Rohit Pawar's Twitter followers have diverse interests outside of fashion.

1. - Rohit Pawar
Facebook & Twitter
Analytics

2. Major Competitors….
• Kryolan
• Coloressence
• Maybelline
• Lakme
• Revlon
• L'Oreal

3. Competitor Analysis….
• Kryolan:
• FB likes 176,926
• 23.4k Twitter followers
• 438 urls indexed
• Website SEO optimized
• Coloressence:
• FB likes 884, no other
social media platform
• 10 urls indexed on the
search engine
• Not optimized
• Revlon:
• FB likes 1,097,215
• 38.3k twitter followers
• Website not fully optimized
• Not indexed
• L’oreal:
• FB likes 1,498,021
• 75.2k twitter followers
• 172 urls indexed
• Not optimized

4. • Maybelline:
• FB likes 3,846,425
• 76.1k Twitter followers
• 201 urls indexed on the
search engine
• Website SEO optimized
• Lakme:
• FB likes 2,769,658
• 198k insta and 52.9k
twitter followers
• 320 urls indexed
• Website optimized

5. Facebook Approach….
Demographics

6. NOTE: Ideal time to share content on FB is 9pm-10pm
and the days order of days Mon, Fri, Sun, Wed, Thur, Sat
& Tues.

7. Facebook Paid Advt….

8. Twitter Approach….
Twitter game gone wrong, our followers (377)
interests being everything else but Fashion.

9. Twitter campaign….

10. Thank you!