The document provides an agenda and summary for a digital marketing update meeting. It discusses optimizing the company's Google Plus presence through adding keywords and circles. It also addresses questions about promoting product lines on social media and the role of offsite SEO, including utilizing social media for weekly blog posts and press releases. The 2012 digital marketing strategy proposes auditing and optimizing social media accounts, social media posts for blog optimization, press release optimization, and campaign optimization with retargeting.

1. WAREHOUSE 1
DIGITAL MARKETING
UPDATE
BY: ANNE HAYNES
DATE: APRIL 20, 2012

2. Agenda
• Answer Questions from Email Message
– Google Plus
– Product Lines
– Offsite SEO
• 2012 Digital Marketing Strategy
Anne Haynes 2012

3. Question 1
Question: How about our Google Plus Territory and Names?
Optimization Tip 1: Add Keywords
Needs Keywords
Anne Haynes 2012

4. Google Plus Optimization
Optimization Tip 2: Add Public Business Google+ Circles
As a business, you can add BUSINESSES to your circles.
Anne Haynes 2012

5. Google Plus Optimization
Optimization Tip 3: Campaign for People
As a business, you cannot add PEOPLE to your circles unless they
add you first.
Anne Haynes 2012

6. Google Plus Optimization Cont.
Optimization Tip 4: Make Google +1 Available
• Add the Google Plus Badge to:
o Social Profiles on Website
o Product Category Pages
o Email Marketing Efforts
Anne Haynes 2012

7. Google Plus Optimization Cont.
Optimization Tip 5: Host a Hangout
Build Relationships Real-
time and Host a Hangout:
•Fireside chats with your
CEO or key team players
•Live Q&A sessions
•Product demos
•Customer service “office
hours”
•Focus groups
Anne Haynes 2012

8. Question 2
Question: What Are Product Lines in Social Media?
Anne Haynes 2012

9. SEO Two Disciplines
Onsite Offsite
One Time Set-up On Going
Anne Haynes 2012

10. Top Offsite SEO Factors
• Other websites
linking to yours
– Linking text SEO keywords centric
• Lower number of
links leaving a page
• Link from an
Authoritative Site
– .gov, .edu
Anne Haynes 2012

11. Social Media an Offsite Tactic
Utilize Social Media Sites to Link to Your Site with SEO in Mind
Social Media Social Review Sites
Networking Sites
Social Bookmarking Sites
Anne Haynes 2012

12. Role of Offsite SEO – Company Level
• Press Releases • Direct Mail • Micro Site • Business Dev. • Call Center
• Partnerships • Television • SEO • Partnerships
• Radio • Paid Search
• Banner Adv.
• Social Media
• Analytics
Anne Haynes 2012

13. Digital Marketing
Strategy Ideas
2012
Anne Haynes 2012

14. Digital Marketing Strategy 2012
Offsite SEO
Audit and optimize social media accounts
Anne Haynes 2012

15. Digital Marketing Strategy 2012
Offsite SEO
Utilize social media properties for weekly blog
posts optimization
Anne Haynes 2012

16. Digital Marketing Strategy 2012
Offsite SEO
Press release optimization
Anne Haynes 2012

17. Social Fan-Raisers
1,049%
Anne Haynes 2012

18. Social Advertising
Anne Haynes 2012

19. Pay-Per-Click & Retargeting
Campaign Optimization Retargeting / Remarketing/
Different Campaigns for Remessaging
Mobile vs. Web Traffic Enabled Campaigns
Anne Haynes 2012

20. Questions and Contact
Anne Haynes
619-587-8882
@annemhaynes.com
anne.haynes@gmail.com
www.annehaynes.com
Anne Haynes 2012