The document discusses an individual's experience with social media before and after losing their job in December 2012. It forced them into the social media world. The document then outlines topics related to using social media for marketing purposes, including search engine optimization, troubleshooting websites, using social media to drive traffic to websites, targeting demographics, and setting up social media for clients.

1. Before & After

2. No social media prior
to December 2012
Forced into the social
media world after
getting a pink slip for
Christmas

4. SEO
 What to look for
 How to fix it - troubleshooting
existing websites
Social media’s use in
marketing
 Use of social media to create
inbound traffic for a client’s
website
 Targeting specific demographics
for advertising and website
exposure
Understanding how to set up
social media for clients who
don’t use it