The document discusses the importance of blogging and SEO for businesses. It notes that blogs can influence SEO by focusing on keywords and increasing traffic. It recommends creating high-quality, shareable content to attract visitors and links from other websites. Statistics show that companies that blog get more website visitors, leads, and customers than those that do not. Regular blogging and optimizing content for search engines through SEO can help draw large gains in traffic.

1. THE IMPORTANCE OF
SEO & BLOGGING
CHELSEA BEVINS
(Image Source: www.epagecity.com)

2. The core concepts of SEO:
• Blogs influence SEO (Goodman, 2013).
• Focus on keyword performance and search terms to increase traffic
(Image Source: www.mytrickpages.com)
Goodman, R. (2013). The fundamentals of blogging. HubSpot Academy

3. Content. Content. Content.
• Create content that people care about & will have an incentive to share
(Images Source: www.Mashable.com)

4. Share and link to other websites
because rank matters
(Image source: www.digitalinformationworld.com / Infographic by: Webds.com/blog)

5. Companies that
Companies that
blog convert
blog get 55%
70% more leads
more website
visitors than those than those
that don’t blog.
that don’t blog.
57% of
companies have
acquired a
customer through
their blog.
(SEO Best Practices Image source:- Austinbestseo)
Goodman, R. (2013). The fundamentals of blogging. HubSpot Academy

6. The importance:
SEO can help bloggers draw
large gains in traffic. Search
engines crawl through the
internet to help rank websites.
With algorithm changes, the
web is increasingly rewarding
websites with great
content & usability
with higher Rankings
(Rise Interactive, 2012).
(Image source: The Web Shoppe)
(Rise Interactive. Infographic: http://infographicsmania.com)

7. References
Bhattacharya, J. (2012). SEO best practices – Why should a SEO think from user
point of view? Seo Sandwitch Blog. Retrieved from http://
www.seosandwitch.com/2012/09/seo-best-practices-why-should-seothink.html.
Goodman, R. (2013). The fundamentals of blogging. HubSpot Academy.
Retrieved from 8/file-270882478-pdf/Certification_Files
2_The_Fundamentals_of_Blogging.pdf.
Irfan, A. (n.d.) 12 way to promote your new blog post [infographic]. Digital
Information World. Retrieved from http://www.digitalinformationworld.com/
2013/11/how- to-promote-your-new-blog-post-infographic.html.
Lester, D. (2013). Responsive Web Design = Better SEO. Epage City.Retrieved
from http://www.epagecity.com/blog/responsive-web-design-better-seo.
Snow, S. (2012). The new SEO rules in a content marketing world. Mashable.
Retrieved by http://mashable.com/2012/12/06/seo-content-marketing/.
The Web Shoppe. (n.d.) SEP Search Engine Optimization. Retrieved from http://
thewebshoppe.net/web-marketing/seo-search-engine-optimization/.
Wijesinghe, G. (2014). Search engine optimization (SEO) – The core concepts.
My Trick Pages. Retrieved from http:// www.mytrickpages.com/2014/01/searchengine-optimization-seo-the-core-concepts.html.