Short, sharp advice on how to deal with the day to day social media misconceptions social media marketers have to deal with!
Part #2 How to to deal with the "Because we can!" client.
Content is king. It's the stuff pharmacy rock stars are made of, the ingredients you'll use to cook up something so delicious that your customers eagerly anticipate your next course. The right dose of great content will reinforce your brand, and spectacular content will promote word of mouth from your customers to their friends and family.
Join us as we dive into some of these recipes that you can whip up in minutes, making your friends think you've been slaving over a hot stove all day. Let's get to the sizzle.
Bon appetit!
Why Before How: Creating a Social Media Strategy for Your Community Pharmacy
You're about to dive into the exciting world of social media, and before we roll up our sleeves, we will take a look at the sea change that's causing customers across the country to engage with businesses via social media, and WHY social media is more important for a local business than ever before. From this point, we can start to craft your pharmacy's social media strategy to align beautifully with your marketing needs.
The on-demand webinar, tutorials, templates, etc. for this presentation can be found at: http://www.pharmacyowners.com/training/social-media-crash-course/social-media-strategy-for-community-pharmacy/
Roughly 2.4 billion people worldwide are connected to the internet and 85 percent of them use email. However, only 73 percent of online adults use social media. Social marketing is an important component of every sales strategy, but don’t forget to also target people who prefer email over Instagram. Let's take a look at some best practices for reaching your customers with brilliant email marketing campaigns.
Social Media Brand Monitoring in One Minutedlvr.it
Social media is about relationships. Never miss a brand mention again.
View original post at: http://blog.dlvr.it/2014/09/real-time-social-media-brand-monitoring/
Content is king. It's the stuff pharmacy rock stars are made of, the ingredients you'll use to cook up something so delicious that your customers eagerly anticipate your next course. The right dose of great content will reinforce your brand, and spectacular content will promote word of mouth from your customers to their friends and family.
Join us as we dive into some of these recipes that you can whip up in minutes, making your friends think you've been slaving over a hot stove all day. Let's get to the sizzle.
Bon appetit!
Why Before How: Creating a Social Media Strategy for Your Community Pharmacy
You're about to dive into the exciting world of social media, and before we roll up our sleeves, we will take a look at the sea change that's causing customers across the country to engage with businesses via social media, and WHY social media is more important for a local business than ever before. From this point, we can start to craft your pharmacy's social media strategy to align beautifully with your marketing needs.
The on-demand webinar, tutorials, templates, etc. for this presentation can be found at: http://www.pharmacyowners.com/training/social-media-crash-course/social-media-strategy-for-community-pharmacy/
Roughly 2.4 billion people worldwide are connected to the internet and 85 percent of them use email. However, only 73 percent of online adults use social media. Social marketing is an important component of every sales strategy, but don’t forget to also target people who prefer email over Instagram. Let's take a look at some best practices for reaching your customers with brilliant email marketing campaigns.
Social Media Brand Monitoring in One Minutedlvr.it
Social media is about relationships. Never miss a brand mention again.
View original post at: http://blog.dlvr.it/2014/09/real-time-social-media-brand-monitoring/
Just when you thought Instagram couldn’t get any more awesome, the social networking platform rolled out Instagram Ads platform-wide.
Boasting a user base of over 400 million, the announcement flung open the door for marketers to use ads to reach customers in exciting new ways.
Email Marketing and Email Automation are not the same: Here’s why!Limitless Creative
Most marketers and small business owners believe that email marketing and marketing automation are one and the same. Since the terms are often used interchangeably and both the solutions use email as the primary communication channel, it tends to create confusion. But, however, the truth is that there are many differences between the two.
How to Generate Leads on Twitter in 25 Minutes a DayHubSpot
Getting through the noise on Twitter can be tough, and generating real business value from it can be even more difficult! That's why we partnered up with Twitter to give you an exclusive webinar to cover how you can see success in under 25 minutes a day. View the recorded webinar here: http://offers.hubspot.com/generate-leads-on-twitter-webinar
LinkedIn Strategies for Social Selling #2John Lilly
This presentation focuses on 3 strategies to help propel your business through the marketing landscape.
We dive into partnerships, e-commerce, and the need for having a process.
Tips on Why & How to Run a Twitter SweepstakesNextBee Media
Reasons why your business should use Twitter Sweepstakes to leverage social media potential. Find great tips on how to get the most out of your Twitter Sweepstakes.
Discover more- http://www.brandsocialsweepstakes.com
Real Strategies to Organically Growing your Social Audience Real-Time OutSource
Two types of strategies will lead to authentically growing your social networks without having to pay a dollar on social advertising.
However I also believe in the power of social ads, so after you get your cross promotions and content down, then I would suggest testing social advertising to help take it to the next level with a little paid advertising to help each piece of content resonate with your target audience.
As more companies turn to influencers to reach more customers on social media and grow their sales, you need to find ways of getting the most from them.
Also, you need to appreciate the fact that past strategies may not work in 2018.
Therefore, adapting to changes in the current business environment can give you insight on how you can harness the potential of influencer marketing in 2018.
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...ProductCamp SoCal
Do you really know what your customers have to say about your products? Do you WANT to know what they have to say? We'll discuss what real customers are actually saying and the why and how behind using Social Media to manage your public image.
Just when you thought Instagram couldn’t get any more awesome, the social networking platform rolled out Instagram Ads platform-wide.
Boasting a user base of over 400 million, the announcement flung open the door for marketers to use ads to reach customers in exciting new ways.
Email Marketing and Email Automation are not the same: Here’s why!Limitless Creative
Most marketers and small business owners believe that email marketing and marketing automation are one and the same. Since the terms are often used interchangeably and both the solutions use email as the primary communication channel, it tends to create confusion. But, however, the truth is that there are many differences between the two.
How to Generate Leads on Twitter in 25 Minutes a DayHubSpot
Getting through the noise on Twitter can be tough, and generating real business value from it can be even more difficult! That's why we partnered up with Twitter to give you an exclusive webinar to cover how you can see success in under 25 minutes a day. View the recorded webinar here: http://offers.hubspot.com/generate-leads-on-twitter-webinar
LinkedIn Strategies for Social Selling #2John Lilly
This presentation focuses on 3 strategies to help propel your business through the marketing landscape.
We dive into partnerships, e-commerce, and the need for having a process.
Tips on Why & How to Run a Twitter SweepstakesNextBee Media
Reasons why your business should use Twitter Sweepstakes to leverage social media potential. Find great tips on how to get the most out of your Twitter Sweepstakes.
Discover more- http://www.brandsocialsweepstakes.com
Real Strategies to Organically Growing your Social Audience Real-Time OutSource
Two types of strategies will lead to authentically growing your social networks without having to pay a dollar on social advertising.
However I also believe in the power of social ads, so after you get your cross promotions and content down, then I would suggest testing social advertising to help take it to the next level with a little paid advertising to help each piece of content resonate with your target audience.
As more companies turn to influencers to reach more customers on social media and grow their sales, you need to find ways of getting the most from them.
Also, you need to appreciate the fact that past strategies may not work in 2018.
Therefore, adapting to changes in the current business environment can give you insight on how you can harness the potential of influencer marketing in 2018.
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...ProductCamp SoCal
Do you really know what your customers have to say about your products? Do you WANT to know what they have to say? We'll discuss what real customers are actually saying and the why and how behind using Social Media to manage your public image.
The Future of Technical Communication is MarketingScott Abel
Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don't look, feel, or sound anything like the marketing and sales materials that introduced them to your brand. Neither does the service contract, the warranty, the customer support website, the product documentation, nor the training materials.
The extensive variability in customer experience — and each customer touchpoint — creates a different and inconsistent version of the brand, some that bear little or no resemblance to the brand that executives believe they are building. There are often as many brands as there are touchpoints.
For no good reason, the content experience changes drastically -- and not in a good way. That's why organizations that recognize the importance of a unified customer experience have started rethinking what it means to be customer-centric.
Some forward-thinking organizations are reorganizing customer-facing content creators into teams under one roof. They're breaking down the barriers — the silos — that prevent them from collaborating; from creating a unified customer content experience.
In this presentation, delivered at Acrolinx Day at LavaCon 2014 Portland, Scott Abel, The Content Wrangler, discussed the challenges of content inconsistency and incongruity, and why he thinks the future of technical communication is marketing.
Today’s prospects don’t become customers overnight - you need to take them on a journey to build that all-important trust with your brand, but where do you start? Let us help you make the right steps to transform those cold engagements into sales-ready leads.
Start-ups today rely on ‘maybe’ and ‘I-feel-so’ factors rather on validated data. If you have a ‘great’ product your greatest proof is number of sales. This presentation's objective is to ensure tha you are building your marketing plan in the right direction with the right elements.
Would be glad to hear your thoughts out!
Social Media is not a stand alone marketing tactic, but often, the first layer of the sales funnel. Learning the importance of Social Media marketing can improve lead generation and ROI. Social media agencies are focused on building exposure. Marketing companies should be focused on building revenue and increasing revenue.
Axiom9 Marketing, Oakville Ontario, is a nation wide digital marketing company. Our Do It For You platform reduces the drain on company resources.
The 10 most frequently asked marketing questionSheejo George
Every marketer is bound to seek answers to various marketing related questions. If you are one of the marketers plagued by marketing questions, you have arrived at the right place. This blog post discusses 10 marketing questions and their answers in detail.
Social media has become a prominent platform for businesses today. Small businesses establish themselves over the web through this easily accessible and
Twitter + Customer Service_ Why YOU Should Be on Twitter - iSEO AI.pdfiSEO AI
In today’s digital age, social media has become an integral part of our lives, both personally and professionally. Among the various platforms available, Twitter stands out as a powerful tool for businesses, especially when it comes to customer service. With its real-time communication capabilities and vast user base, Twitter offers a unique opportunity for companies to engage with their customers, address their concerns, and build lasting relationships. In this article, we will explore why your business should be on Twitter and how it can enhance your customer service efforts.
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
101 guide to Social Media Marketing for Pubs, Bars and Restaurants. Presented by Webfirm in conjunction with the Australian Hotels Association Victoria
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
3. The Culprit
The “Because we can!” Client
Marketer “Why do you want a twitter account?”
Client “Because we Can!”
Marketer “But you don’t need it, strategically”
Client “Whatever, we want it, because we can!”
3 months passes
Client “why does our twitter account suck?”
Marketer “Because you didn’t need it”
Client “why did you advise us to get one?!”
Marketer
4. The hero
The marketer who can
stand firm and push the
client for clear business
reasons to be on specific
platforms
5. The solution
Education
Teach your client what
each social platforms
commercial use can be, and
why or why not it is right
or wrong for their business
Stand your ground, but
Don’t be condescending
-‐
6. The enderThree reasons
”Before we launch on a this new
channel, give me three reasons
why being on this channel will
help your business commercially”
Before they answer, remind them
that “Because we can!” is not a
reason
-‐
7. For more
I’m Mike Watkins
Follow me on
twitter.com/digiocial
OR
http://www.linkedin.com/
in/michaelleewatkins
-‐