Today’s prospects don’t become customers overnight - you need to take them on a journey to build that all-important trust with your brand, but where do you start? Let us help you make the right steps to transform those cold engagements into sales-ready leads.
Making the customer journey seamless and clear is essential to a successful conversion and email marketing is only part of this process, what happens next is crucial!
Landing pages can dramatically increase the results of your campaigns. You need to embrace the opportunities to work beyond just the remit of the email.
We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile. Download the slides and discover practical methods to help you create the best mobile emails in 2016.
Customer experience (CX) marketing is complex, crossing organizational and communication channels throughout the entire company. That’s why many companies rate their efforts low.
The Upside to Cross-Selling: How MVMT Watches Boosted RevenueOptimizely
Retailers of all sizes understand that cross-selling is an effective way to increase online sales. What may surprise you is that you don’t need to spend a fortune to start an effective cross-sell program. Check out these slides to learn how MVMT Watches, the # 2 store on Shopify, used testing and optimization to launch a winning cross-sell strategy that increased online revenue.
Video marketing: what it is and how it can drive your salesMabox Marine
View the video marketing playbook, including the top 5 ways to gain most value from this tool, along with the top 5 types for maritime marketing success
The document discusses the opportunities and strategies for successful e-commerce ventures in Southeast Asia. It outlines four key drivers of e-commerce growth in the region: 1) proliferation of mobile devices and internet access, 2) improved delivery infrastructure, 3) new digital payment systems, and 4) large investments from e-commerce giants. The document argues that e-commerce sales in Southeast Asia will hit $88 billion in the next eight years due to these unstoppable driving forces. It provides strategies for businesses to leverage this e-commerce wave in Southeast Asia and succeed, including understanding consumers' shopping behaviors, differentiating products and services online, and utilizing social media as a demand channel.
Optimize your web & mobile sites with Analytics & A/B TestingOptimizely
These are the slides of our Optimizely Connect webinar with AT Internet webinar from April 7, 2016.
In the first ever optimization benchmark report (2015), analytics was named as the #1 source to generate ideas for website optimization. We will show you how to use analytics to discover the weak spots on your website, how this analysis helps generate more impactful ideas for A/B Tests and how the seamless integration of Optimizely and AT Internet makes it really easy to track the effect of testing on all your important company KPIs.
In this webinar, we will show you:
- Fundamentals: Analysis - Insights - Hypothesis Generation
- How to use analytics to discover the weak spots on your website
- How to integrate AT Internet and Optimizely in a few clicks and make more of your data
- Media & Retailers: How to improve web performance thanks to analytics & testing
Test out Optimizely yourself: https://www.optimizely.com
For more information about AT Internet, please visit:
http://www.atinternet.com
Looking to massively improve conversions in 2022 two words— product pagesVWO
In this VWO Webinar, Rishi Rawat, Founder of Frictionless Commerce, answers fundamental questions about creating an eCommerce marketing strategy.
Rishi shares case studies & examples from 13+ years of experience in helping businesses discover conversion opportunities.
Making the customer journey seamless and clear is essential to a successful conversion and email marketing is only part of this process, what happens next is crucial!
Landing pages can dramatically increase the results of your campaigns. You need to embrace the opportunities to work beyond just the remit of the email.
We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile. Download the slides and discover practical methods to help you create the best mobile emails in 2016.
Customer experience (CX) marketing is complex, crossing organizational and communication channels throughout the entire company. That’s why many companies rate their efforts low.
The Upside to Cross-Selling: How MVMT Watches Boosted RevenueOptimizely
Retailers of all sizes understand that cross-selling is an effective way to increase online sales. What may surprise you is that you don’t need to spend a fortune to start an effective cross-sell program. Check out these slides to learn how MVMT Watches, the # 2 store on Shopify, used testing and optimization to launch a winning cross-sell strategy that increased online revenue.
Video marketing: what it is and how it can drive your salesMabox Marine
View the video marketing playbook, including the top 5 ways to gain most value from this tool, along with the top 5 types for maritime marketing success
The document discusses the opportunities and strategies for successful e-commerce ventures in Southeast Asia. It outlines four key drivers of e-commerce growth in the region: 1) proliferation of mobile devices and internet access, 2) improved delivery infrastructure, 3) new digital payment systems, and 4) large investments from e-commerce giants. The document argues that e-commerce sales in Southeast Asia will hit $88 billion in the next eight years due to these unstoppable driving forces. It provides strategies for businesses to leverage this e-commerce wave in Southeast Asia and succeed, including understanding consumers' shopping behaviors, differentiating products and services online, and utilizing social media as a demand channel.
Optimize your web & mobile sites with Analytics & A/B TestingOptimizely
These are the slides of our Optimizely Connect webinar with AT Internet webinar from April 7, 2016.
In the first ever optimization benchmark report (2015), analytics was named as the #1 source to generate ideas for website optimization. We will show you how to use analytics to discover the weak spots on your website, how this analysis helps generate more impactful ideas for A/B Tests and how the seamless integration of Optimizely and AT Internet makes it really easy to track the effect of testing on all your important company KPIs.
In this webinar, we will show you:
- Fundamentals: Analysis - Insights - Hypothesis Generation
- How to use analytics to discover the weak spots on your website
- How to integrate AT Internet and Optimizely in a few clicks and make more of your data
- Media & Retailers: How to improve web performance thanks to analytics & testing
Test out Optimizely yourself: https://www.optimizely.com
For more information about AT Internet, please visit:
http://www.atinternet.com
Looking to massively improve conversions in 2022 two words— product pagesVWO
In this VWO Webinar, Rishi Rawat, Founder of Frictionless Commerce, answers fundamental questions about creating an eCommerce marketing strategy.
Rishi shares case studies & examples from 13+ years of experience in helping businesses discover conversion opportunities.
"Lessons learned from hundreds of A/B tests" Discover how A/B testing can help you improve your website's conversion. The objective is to go through certain good practices which will enable businesses to avoid some of the pitfalls encountered when implementing A/B testing. They are born out of the experiences, both positive and negative, that our clients have had when carrying out their testing.
The document discusses marketers' challenges in measuring cross-channel performance and return on investment. It proposes that customer acquisition and engagement can be merged across the customer journey through actionable marketing intelligence that provides insights across digital channels using tracking, attribution, and optimization tools. This allows for targeted engagement over the entire customer lifecycle from awareness to retention.
3 steps to recovering your abandoned cartscloud.IQ
Not only is Abandoned Shopping Cart recovery an art but happily 85% of abandoners are open to receiving cart reminders. In fact, 35% of shoppers who abandon carts actively welcome receiving these emails.
Join Kath Pay of Plan to Engage & abandonment expert, James Critchley of cloud.IQ and not only find out why this is a fantastic opportunity to increase your revenue but also what you can do to increase your conversions and revenue.
This document discusses a platform that connects offline retail channels to social networks and digital marketing. It allows FMCG brands to insert calls-to-action into their existing brand strategies using tools like QR codes, hashtags, and emails to engage customers across online and offline experiences. The platform is unique in providing real-time audiences without an app, and can optimize conversions, cross-sell products, and find similar customers. It has delivered results for major brands and agencies, such as redemption rates 44% higher than benchmarks and conversion rates 2-4x better than projections.
Smartphone mobile browse to buy email tactics silverpop etailSilverpop
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014
It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen.
While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping.
In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including:
• Use responsive design techniques
• Add an email message to your onboarding program that encourages customers to register an account and/or store payment information
• Promoting social sign-in
• Creating educational emails for your shoppers
• Re-sending
• And much more
Learn tips on how to provide the best experience and build strong relationships with your customers. See what crucial data should be constantly gathered and analyzed in order to decrease churn and improve customer retention.
Dee Dee de Kenessey - Getting Started with Video: Is the Investment Worth It?Julia Grosman
This document discusses how video can be used across the customer lifecycle to boost marketing and sales results. It provides success stories of how companies have used video to increase engagement, convert leads, nurture leads, close sales, and support customers. The document also discusses how to prove return on investment from video through metrics like engagement rates, number of views, leads generated, and tracking which videos drive conversions.
See the future of B2B marine marketing.
You will discover:
- How marketing in the marine industry is continuing to evolve
- Our top 10 predictions for 2016
- Marine specific advice for gaining an edge with your B2B marketing
Find out how your franchise can start leverage conversion rate optimization to start turning visitors into leads without more traffic.
In this presentation, you’re going to be learning all about:
- What conversion rate optimization is
- Why conversions rate optimization is important for you as a franchisor
- How to start the research process for developing a roadmap
- The iterative build, measure, learn process
This webinar is ideal for franchise team members that are:
- Franchise founders
- CMOs of franchises looking to grow
- New marketing team members that are looking to learn
Meet Your Presenter
Managing Partner at Kogneta, Jordan has worked with and helped numerous franchises grow by triple digits using profitable and predictable digital marketing strategies that actually work.
This document outlines the agenda for a conference on navigating B2B marketing and insights into marketing automation. The agenda includes presentations on the topics of focusing on technology over content, evaluating content quality, considerations for marketing automation implementations, and a panel discussion. Presenters will discuss lessons learned, common challenges with marketing automation projects, and strategies for overcoming barriers between marketing, sales, and IT departments. The event aims to provide reflections on marketing automation and collaborative marketing applications from industry experts.
One hundred people come to your shop, and three buy something. Is that great or a disaster? In the real world, it would be unacceptable! But in online shops, a 3% E-Commerce conversion rate is pretty decent. No matter what your conversion rate is at the moment, you probably have one burning question: How can we improve on this vital web analytics metric? That's why we have prepared the last part of the "Double your E-Commerce profits" series with three more growth marketing tactics. The plan for the event is:
1. Shop Visitors ≠ Customers
2. Personalized Shop Banners #13
3. Optimize Your Checkout XP #14
4. Introduce A/B Testing #15
5. Loyal Customers – Q&A
#13 Personalized Shop Banners
The major problems visitors have in online shops are a lack of trust and relevance regarding their own needs. By personalizing their shopping experience, we are making a big step in the right direction. For example, we will show how to display a personalized banner that takes the traffic source into account. Imagine a coupon banner based on the influencer or ad your visitors are coming from.
#14 Optimize Your Checkout XP
In most online shops I see only a third of "add to cart" results in a purchase. Visitors have shown interest in your product but haven't been committed enough to go through the 27 form fields that stood between them and your product. It's time to clean up the checkout experience. But what changes should we focus on?
#15 Introduce A/B Testing
Not every change we are planning is making things better. The cool new design, the chat widget that must be improving your conversion rates might actually drag you down. That's where proper A/B tests come in. Let's look at how it's working with the free Google Optimize.
E-commerce Berlin Expo 2017 - Scaling Facebook Advertising in E-CommerceE-Commerce Berlin EXPO
Facebook advertising continues to grow rapidly, with $27 billion in revenue in 2016, a 57% year-over-year increase. The number of advertising features on Facebook also increased dramatically, with over 100 new features released in the previous year. While Facebook allows targeting of over 60 criteria across 10 ad formats and 7 placements to reach 1.8 billion users, success requires delivering the right message to the right people and continual testing. Automation and testing are key to effectively scaling Facebook ads, through tools like dynamic image templates and predictive budget allocation.
Ve interactive Presentatie eTrade Conference - WinkelwagenverlatingOlivier Van Baeveghem
This document discusses shopping cart abandonment on online retail websites. It notes that on average, 91% of online shoppers abandon their shopping carts before completing a purchase. Only 5% will return on their own. Common reasons for abandonment include window shopping, saving items for later, and delivery costs. The document recommends both long-term and short-term strategies to address abandonment. Long-term strategies involve optimizing the checkout process through clear design, cost transparency, and payment options. Short-term involves sending remarketing emails to remind abandoned visitors and lead them back to the site to complete their purchase. It stresses the importance of testing email content and functionality to maximize conversion rates.
Blueprint for High Performing B2B Marketing Campaigns Mathew Sweezey
The document provides insights from Mathew Sweezey on high-performing B2B marketing campaigns. Some key points include:
- Research found that high-performing marketing teams have full executive buy-in, use 12 tools on average including marketing automation and ABM, and are more likely to use agile methods.
- Case studies show that using humor and tracking outcomes can increase conversions and influence pipeline. Holistic marketing across all departments also leads to better experiences.
- High performers spend more on digital marketing, tools/technology and consulting compared to underperformers. They also collaborate better across business units.
- Tactics like social media, dynamic content delivery, and email nurturing should be used,
Future of Retail and Consumer by Matt Holt, OgilvyOneOgilvy Consulting
The document discusses how consumer expectations for retail experiences have increased in two major areas: the customer experience and continuous commerce. Consumers now expect seamless experiences between digital and physical retail touchpoints. They also expect easy access to commerce across browsing and buying journeys, including on social media platforms. The document argues that brands must leverage digital tools to provide frictionless customer experiences that meet consumers' heightened expectations for ease, simplicity, and the blurring of lines between offline and online retail.
10 Killer Ways For Your Construction Company To Bag B2B ClientsLogo Design Guru
Do you want leads?
Do you want to convert those leads into customers?
Do you want inbound calls?
The strategy to get B2B clients for your construction company is different from the tactics you use for B2C communication.
In the construction business, your B2B clients need to know that you are a credible dealer or seller. You must build trust by using the correct distribution channels with suitable and attractive messages.
Here are 10 creative and smart ways you can bag B2B clients! Check out the presentation and tell us what you think?
Should you prioritise leads (the short of it) or brand strategy (the long of it) in marketing.
For more advice on B2B lead generation, download our Strategic Customer Acquisition guide: http://www.weareoctopusgroup.net/the-long-short-of-it-should-marketers-prioritise-leads-or-brand-strategy/#sthash.jY2x0u9e.dpuf
This document provides information about email marketing automation campaigns. It discusses how automation campaigns work by sending a series of scheduled emails to subscribers based on actions like joining a list or special dates. The summary discusses key benefits like providing a consistent welcome experience for new subscribers and celebrating customer milestones. It also provides tips for segmenting lists, using evergreen content, and timing email delivery to maximize engagement.
2018 Tech Adoption Summit: Why Do They Leave? Tricks for Keeping Customers on...Localogy
The document discusses tactics for retaining customers on a platform. It analyzes data from over 100,000 small and medium businesses to identify three key tactics: 1) Sell customers solutions that meet their needs and revisit needs over time, which increases retention by 30%; 2) Encourage early and frequent customer engagement, which boosts retention by 20-28%; 3) Provide a full suite of solutions to become the single trusted provider, as customers who use multiple products stay 20% longer. The key is continually solving customer problems to extend their lifetime on the platform.
We CoachThe Pros provides coaching services to help sales professionals increase productivity, sales, relationships, and business growth. Sandra Flores is the owner and can be reached at 832-289-4465 or Sandra@WeCoachThePros.com. The document discusses using automation campaigns in email marketing to send a series of timed messages to subscribers, such as a welcome message when someone signs up and messages on anniversaries or birthdays. It provides tips on setting goals for campaigns, segmenting lists, using evergreen content, and timing of messages.
"Lessons learned from hundreds of A/B tests" Discover how A/B testing can help you improve your website's conversion. The objective is to go through certain good practices which will enable businesses to avoid some of the pitfalls encountered when implementing A/B testing. They are born out of the experiences, both positive and negative, that our clients have had when carrying out their testing.
The document discusses marketers' challenges in measuring cross-channel performance and return on investment. It proposes that customer acquisition and engagement can be merged across the customer journey through actionable marketing intelligence that provides insights across digital channels using tracking, attribution, and optimization tools. This allows for targeted engagement over the entire customer lifecycle from awareness to retention.
3 steps to recovering your abandoned cartscloud.IQ
Not only is Abandoned Shopping Cart recovery an art but happily 85% of abandoners are open to receiving cart reminders. In fact, 35% of shoppers who abandon carts actively welcome receiving these emails.
Join Kath Pay of Plan to Engage & abandonment expert, James Critchley of cloud.IQ and not only find out why this is a fantastic opportunity to increase your revenue but also what you can do to increase your conversions and revenue.
This document discusses a platform that connects offline retail channels to social networks and digital marketing. It allows FMCG brands to insert calls-to-action into their existing brand strategies using tools like QR codes, hashtags, and emails to engage customers across online and offline experiences. The platform is unique in providing real-time audiences without an app, and can optimize conversions, cross-sell products, and find similar customers. It has delivered results for major brands and agencies, such as redemption rates 44% higher than benchmarks and conversion rates 2-4x better than projections.
Smartphone mobile browse to buy email tactics silverpop etailSilverpop
Successfully Use Email to Close the Smartphone Browse-To-Buy Gap - presented by Loren McDonald at eTail East, August 2014
It’s likely that many people are viewing your emails and visiting your website on their smartphones. But how many of them are converting? Conversions can be negatively impacted by various factors, including clicking from a mobile-friendly email to a non-mobile website or landing page, distractions and multitasking on the part of the recipient and the awkward or time-consuming registration and payment process on a small screen.
While addressing some conversion roadblocks might require extensive website and ecommerce makeovers, email can be a key tool in helping to take the friction out of smartphone shopping.
In this session, McDonald highlighted tactics designed to make your emails an engaging (and mobile-friendly) experience that will lead consumers to keep your messages in their inboxes until they're ready to act, including:
• Use responsive design techniques
• Add an email message to your onboarding program that encourages customers to register an account and/or store payment information
• Promoting social sign-in
• Creating educational emails for your shoppers
• Re-sending
• And much more
Learn tips on how to provide the best experience and build strong relationships with your customers. See what crucial data should be constantly gathered and analyzed in order to decrease churn and improve customer retention.
Dee Dee de Kenessey - Getting Started with Video: Is the Investment Worth It?Julia Grosman
This document discusses how video can be used across the customer lifecycle to boost marketing and sales results. It provides success stories of how companies have used video to increase engagement, convert leads, nurture leads, close sales, and support customers. The document also discusses how to prove return on investment from video through metrics like engagement rates, number of views, leads generated, and tracking which videos drive conversions.
See the future of B2B marine marketing.
You will discover:
- How marketing in the marine industry is continuing to evolve
- Our top 10 predictions for 2016
- Marine specific advice for gaining an edge with your B2B marketing
Find out how your franchise can start leverage conversion rate optimization to start turning visitors into leads without more traffic.
In this presentation, you’re going to be learning all about:
- What conversion rate optimization is
- Why conversions rate optimization is important for you as a franchisor
- How to start the research process for developing a roadmap
- The iterative build, measure, learn process
This webinar is ideal for franchise team members that are:
- Franchise founders
- CMOs of franchises looking to grow
- New marketing team members that are looking to learn
Meet Your Presenter
Managing Partner at Kogneta, Jordan has worked with and helped numerous franchises grow by triple digits using profitable and predictable digital marketing strategies that actually work.
This document outlines the agenda for a conference on navigating B2B marketing and insights into marketing automation. The agenda includes presentations on the topics of focusing on technology over content, evaluating content quality, considerations for marketing automation implementations, and a panel discussion. Presenters will discuss lessons learned, common challenges with marketing automation projects, and strategies for overcoming barriers between marketing, sales, and IT departments. The event aims to provide reflections on marketing automation and collaborative marketing applications from industry experts.
One hundred people come to your shop, and three buy something. Is that great or a disaster? In the real world, it would be unacceptable! But in online shops, a 3% E-Commerce conversion rate is pretty decent. No matter what your conversion rate is at the moment, you probably have one burning question: How can we improve on this vital web analytics metric? That's why we have prepared the last part of the "Double your E-Commerce profits" series with three more growth marketing tactics. The plan for the event is:
1. Shop Visitors ≠ Customers
2. Personalized Shop Banners #13
3. Optimize Your Checkout XP #14
4. Introduce A/B Testing #15
5. Loyal Customers – Q&A
#13 Personalized Shop Banners
The major problems visitors have in online shops are a lack of trust and relevance regarding their own needs. By personalizing their shopping experience, we are making a big step in the right direction. For example, we will show how to display a personalized banner that takes the traffic source into account. Imagine a coupon banner based on the influencer or ad your visitors are coming from.
#14 Optimize Your Checkout XP
In most online shops I see only a third of "add to cart" results in a purchase. Visitors have shown interest in your product but haven't been committed enough to go through the 27 form fields that stood between them and your product. It's time to clean up the checkout experience. But what changes should we focus on?
#15 Introduce A/B Testing
Not every change we are planning is making things better. The cool new design, the chat widget that must be improving your conversion rates might actually drag you down. That's where proper A/B tests come in. Let's look at how it's working with the free Google Optimize.
E-commerce Berlin Expo 2017 - Scaling Facebook Advertising in E-CommerceE-Commerce Berlin EXPO
Facebook advertising continues to grow rapidly, with $27 billion in revenue in 2016, a 57% year-over-year increase. The number of advertising features on Facebook also increased dramatically, with over 100 new features released in the previous year. While Facebook allows targeting of over 60 criteria across 10 ad formats and 7 placements to reach 1.8 billion users, success requires delivering the right message to the right people and continual testing. Automation and testing are key to effectively scaling Facebook ads, through tools like dynamic image templates and predictive budget allocation.
Ve interactive Presentatie eTrade Conference - WinkelwagenverlatingOlivier Van Baeveghem
This document discusses shopping cart abandonment on online retail websites. It notes that on average, 91% of online shoppers abandon their shopping carts before completing a purchase. Only 5% will return on their own. Common reasons for abandonment include window shopping, saving items for later, and delivery costs. The document recommends both long-term and short-term strategies to address abandonment. Long-term strategies involve optimizing the checkout process through clear design, cost transparency, and payment options. Short-term involves sending remarketing emails to remind abandoned visitors and lead them back to the site to complete their purchase. It stresses the importance of testing email content and functionality to maximize conversion rates.
Blueprint for High Performing B2B Marketing Campaigns Mathew Sweezey
The document provides insights from Mathew Sweezey on high-performing B2B marketing campaigns. Some key points include:
- Research found that high-performing marketing teams have full executive buy-in, use 12 tools on average including marketing automation and ABM, and are more likely to use agile methods.
- Case studies show that using humor and tracking outcomes can increase conversions and influence pipeline. Holistic marketing across all departments also leads to better experiences.
- High performers spend more on digital marketing, tools/technology and consulting compared to underperformers. They also collaborate better across business units.
- Tactics like social media, dynamic content delivery, and email nurturing should be used,
Future of Retail and Consumer by Matt Holt, OgilvyOneOgilvy Consulting
The document discusses how consumer expectations for retail experiences have increased in two major areas: the customer experience and continuous commerce. Consumers now expect seamless experiences between digital and physical retail touchpoints. They also expect easy access to commerce across browsing and buying journeys, including on social media platforms. The document argues that brands must leverage digital tools to provide frictionless customer experiences that meet consumers' heightened expectations for ease, simplicity, and the blurring of lines between offline and online retail.
10 Killer Ways For Your Construction Company To Bag B2B ClientsLogo Design Guru
Do you want leads?
Do you want to convert those leads into customers?
Do you want inbound calls?
The strategy to get B2B clients for your construction company is different from the tactics you use for B2C communication.
In the construction business, your B2B clients need to know that you are a credible dealer or seller. You must build trust by using the correct distribution channels with suitable and attractive messages.
Here are 10 creative and smart ways you can bag B2B clients! Check out the presentation and tell us what you think?
Should you prioritise leads (the short of it) or brand strategy (the long of it) in marketing.
For more advice on B2B lead generation, download our Strategic Customer Acquisition guide: http://www.weareoctopusgroup.net/the-long-short-of-it-should-marketers-prioritise-leads-or-brand-strategy/#sthash.jY2x0u9e.dpuf
This document provides information about email marketing automation campaigns. It discusses how automation campaigns work by sending a series of scheduled emails to subscribers based on actions like joining a list or special dates. The summary discusses key benefits like providing a consistent welcome experience for new subscribers and celebrating customer milestones. It also provides tips for segmenting lists, using evergreen content, and timing email delivery to maximize engagement.
2018 Tech Adoption Summit: Why Do They Leave? Tricks for Keeping Customers on...Localogy
The document discusses tactics for retaining customers on a platform. It analyzes data from over 100,000 small and medium businesses to identify three key tactics: 1) Sell customers solutions that meet their needs and revisit needs over time, which increases retention by 30%; 2) Encourage early and frequent customer engagement, which boosts retention by 20-28%; 3) Provide a full suite of solutions to become the single trusted provider, as customers who use multiple products stay 20% longer. The key is continually solving customer problems to extend their lifetime on the platform.
We CoachThe Pros provides coaching services to help sales professionals increase productivity, sales, relationships, and business growth. Sandra Flores is the owner and can be reached at 832-289-4465 or Sandra@WeCoachThePros.com. The document discusses using automation campaigns in email marketing to send a series of timed messages to subscribers, such as a welcome message when someone signs up and messages on anniversaries or birthdays. It provides tips on setting goals for campaigns, segmenting lists, using evergreen content, and timing of messages.
Autoresponder campaigns do what YOU wish you had the time to do! Use them to follow up, inform,entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This seminar will help you:
Learn the difference between automated messages and autoresponder campaigns
Decide where autoresponders can help you do better marketing communications
Understand key actions that trigger emails to be sent
Identify what steps to take to design effective autoresponder campaigns
Design the “evergreen content” that works best for your audiences
We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us!
EDMs (Electronic Distributed Marketing) through eNewsletters is almost as old as the internet itself and shouldn’t be discounted by marketers with so many additional options now available to connect with your customer base. This seminar looks at how to improve your eMarketing, increase deliverability, understand the different platforms, improve open rates, implement A/B testing, encourage segmentation and personalisation, and drive higher engagement and click through, whilst understanding how to integrate this strategy holistically across the Integrated Digital Marketing approach and support it with cross pollination and linking. We’ll talk about responsive designs and different ESP (Email Service Providers), and how users integrate with their emails… and what you can do to increase sharing and virality.
Things you can learn include:
The evolution of email marketing
Different eMarketing Platforms
What affects deliverability
CAN-SPAM act and Double Opt-ins
White lists, black lists and DSNBL
How to improve Open Rates
Implementing A/B testing
Segmenting your email subscribers/CRM
Personalisation and Psychology in eMarketing
Increasing click through and engagement
Tracking & Reporting on your email marketing
An Integrated Digital Marketing approach
Good design for email templates
Responsive Design for emails
Mail Chimp platform
Social Sharing, Forwarding and View Online
Vorian Agency EDM & eNewsletter Marketing with MailChimp SeminarMatt Lynch
Join industry veteran Matt Lynch, the General Manager of Perth, WA based technical marketing company Vorian Agency, with a look at EDM - Email Direct Marketing. How to improve deliverability, open rates, click through rate, virality and social share. How to reduce
Automate Your Marketing - Planning Ahead to Convert and KeepBria Sullivan
Do you ever find yourself sending the same information time and time again to new subscribers? Or have you ever wished that every subscriber who joins your email list received a personalized welcome? As a small business or non-profit you don’t have time to do all the things you want with your marketing. That’s why automating your email marketing can help you deliver a consistent, targeted message every time to leave a lasting positive first impression with new prospects when they are the most interested in what you do.
In this webinar we’ll talk about who should use email autoresponders and how to use them effectively to deliver a consistent message every time while you do what you do best.
You will learn:
-How to segment contacts to use with autoresponders
-The types of autoresponders you can use
-How to craft ‘evergreen’ autoresponder content
-Autoresponder design and scheduling best practices
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency, at The American Chamber of Commerce on 25th May 2017. He is sharing insights on marketing automation and its importance to modern marketers.
Watch This Free Webinar On-Demand: http://dg-r.co/2fuk0LO - Maximize Customer Lifetime Value In 2017 by Leveraging Your 2016 Wins
Learn why Customer Lifetime Value is a critical metric that can improve your ABM plan & shape your 2017 budget
You worked hard in 2016 to target and convert the accounts and prospects with the highest propensity to buy. Now you need to keep those new customers happy while continuing to expand those relationships. Join Matt Zelen, SVP of Customer Success at Act-On Software, and learn how you can maximize your customer lifetime value in 2017, including:
• Why customer lifetime value is a vital strategic metric for your business;
• How both customer lifetime value and customer acquisition can help determine marketing budget in 2017;
• Tips and tricks to creating a long-term, strategic approach to defining customer lifetime value; and
• How CLV positively impacts account-based marketing initiatives.
Learn to welcome, nurture and CONVERT any new prospect that joins your list. Email marketing expert and speaker Vanessa Cabrera will demonstrate how easy it is to create a repeatable, automated email marketing campaign that will build your business, she includes successful real world examples of businesses kill'n it with their welcome funnels and she includes the 5 emails she uses to welcome her new prospects!
Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Yo...Yes Lifecycle Marketing
Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board.
Activation programs aim to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalized content.
In this whitepaper, you’ll learn:
-How to identify key subscriber segments
-The three different types of activation programs
-Where email activation campaigns fit in your marketing portfolio
The document discusses engaging email marketing strategies and integrating email with social media. It includes tips on measuring email subscriber engagement, developing engagement strategies, making email campaigns more engaging through elements like interactivity and urgency, optimizing email templates, and providing examples of integrating email with social networks like Facebook and Twitter.
We CoachThe Pros provides money making processes and coaching to help clients grow their businesses rapidly. They offer an upcoming women's conference on March 5th at the Hotel Indigo at the Galleria to help women grow personally and professionally. Sandra Flores can be contacted at 832-289-4465 or Sandra@WeCoachThePros.com for more information.
Every startup faces a few key roadblocks that prevent you from moving forward. Not only will you learn how to grow past each roadblock, you'll also see the same process that KISSmetrics uses to increase conversions, discover new channels of growth, and accelerate acquisition at every step. You don’t need any data or traffic either, you can do it as early as day 1.
This document discusses email automation and how it can benefit businesses. Some key points:
- Automation tools like autoresponders can encourage customer actions like clicks, downloads, reservations, and calls through a series of automated emails with prompts and incentives.
- Many people check their email daily, and most website visitors are not ready to buy, so automation can stay in contact with leads over time through a "drip campaign."
- Benefits of automation include increased revenue, competitive advantage, and ensuring all subscribers receive important information.
- Common barriers to automation include lack of time, budget, and knowledge on how to implement it.
- The document provides an agenda on how to set up an
The document summarizes an inbound marketing technology summit. It discusses how marketing has changed with the rise of digital media and how most businesses still use outdated marketing methods. It then provides an overview of inbound marketing and how it works using content and automation tools to attract and nurture leads. The document includes examples of how to map content to the buyer's journey and set up lead nurturing workflows with targeted emails to improve conversion rates.
In this webinar I will share:
-Why client nurturing through list-building is an essential element of a successful content marketing system.
-What tools can help you build a list of qualified, potential clients who can’t wait to open your emails.
-Why my approach to list-building turns you into a communicator rather than a marketer.
-5 tips for effective client nurturing beyond initial sign-up.
Drive new customers to your door with a great promotion. Holiday spending is higher than any other time of year – shouldn’t they be spending with you? Do not miss out on your piece of the holiday pie! Let us show you how to influence your potential customers’ purchases by making an offer they can’t resist. During this session, you’ll learn how to:
select just the right offer for your ideal audience
create a quick and effective promotional plan
design an offer that stands out, especially on mobile
reach new customers and spread the word using social media
keep the holiday momentum going through the new year
If you’re hoping to make this your best holiday season yet, you won’t want to miss this event. Join us to find out exactly how to achieve and exceed your holiday goals.
Similar to Nurturing leads: the secret is in CRM (20)
‘Cart abandonment’ is on the lips of of a growing number of digital retailers and marketers. However, is the opportunity worthwhile, versus the challenge it poses?
We’re back with another topical infographic – the stats behind cart abandonment. As the technology to address this phenomena of eCommerce comes further into the hands of SMBs, it becomes more important that we all get on the same page, learn about the underlying factors and hopefully what we as suppliers and merchants can do to reengage our audience. Once again, we put this lovely little number together with Piktochart – and awesome little tool for building infographics!
Transforming Retail into Me-Tail - #MLUK14dotmailer
dotmailer's presentation for Magento Live UK 2014 - delivered by Jonny Dixon (Global eCommerce Channel Relationship Manager) & Ben Staveley (Head of eCommerce).
This presentation looked at how Magento merchants and marketers alike should stop simply considering their email lists as simple data points, but as real humans with real emotional investments. By harnessing magento behavioral data and automation, marketers can build up real-life buyer personas and focus on developing real relationships with their customers.
For notes and additional context, check out www.dotmailer.com/blog or www.dotmailer.com/event
Slides from dotMailer's Marketing Automation Webinar, by Skip Fidura (dotMailer Client Services Director).
This webinar focused on how marketing automation frees up your marketing team's time to focus on what really matters - in this webinar we covered:
- How to make your email program 'proactively' reactive;
- What's the best argument to present to senior management to justify an email automation program, beyond cost savings;
- Which email programs are best automated to allow you to focus on what matters, like list growth and strategy; and
- vHow email automation lets you replace the 'human' element that's been lost.
Focusing on open and click through rates leads email marketers to the wrong decisions. We reviewed data from a number of different email marketing programs and found a strong correlation between the number of unique opens over time and revenue. Put more simply, the more people who opened at least one email, the more money these companies made.
This in and of itself is not shocking. The notion that more people opening generates more sales is pretty obvious. Seemingly as obvious is the notion that if one open is good, then more than one open per person is better – and it is. Find out more about 'open reach' in this presentation.
Driving Loyalty through Triggered Messagingdotmailer
The document discusses how triggered email programs can drive loyalty and customer acquisition, noting that simple programs around cart abandonment can increase sales by up to 30% when messages are sent within an hour, and that automated segmentation is key to improving open and click through rates by 20% compared to non-segmented emails. It provides examples of cart recovery rates from 21-18% and recommends starting with a simple triggered program before expanding to additional automated programs.
This document summarizes research into how well email campaigns render and perform on mobile devices. It reviewed emails from 19 major brands on iPhone, Android, and Blackberry. Most programs scored poorly, with only 31% of emails rendering properly on Blackberry. Readability and usability were also issues across devices. The report provides recommendations for marketers to optimize emails for mobile, such as previewing emails on devices and designing for smaller screens that require less scrolling.
Mobile search is growing rapidly and expected to surpass desktop searches by 2013. Mobile searches have grown fivefold in the last 24 months, with 1 in 3 mobile searches starting with local intent. While some marketers are starting to invest in mobile search advertising, only 45% plan to invest and just 34% of agencies claim their clients are involved. The document recommends marketers take advantage of mobile pay-per-click advertising now to gain exposure, beat competitors, and increase profits since mobile users are always online and local mobile campaigns typically outperform desktop campaigns. Proper mobile optimization of websites is also important for conversion.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
2. Slide 2 @skipfidura @dotmailer
‘63% of people requesting
information about your product
now will not purchase for at least
3 months – and 20% will take
more than 12 months to buy’
4. Slide 4 @skipfidura @dotmailer
The channels you should
be thinking about
Email
In store
Social Networks
Retargeting ads
Events
Website personalization
5. The 7 Dont’s
and 7 Do’s
Matthew McClelland &
Skip Fidura
@skipfidura
10. Slide 10Deliverability Mythbusting
Don’t deliver
irrelevant content.
If you know what your
prospects are interested
in, avoid sending them
something that makes
you look like you don’t.
12. Slide 12Deliverability Mythbusting
Don’t forget to inform sales about
the programs you’re running.
It’ll help them understand what information prospects
have already been exposed to.
14. Slide 14Deliverability Mythbusting
Don’t think that
all leads are
quality leads.
Scoring removes time-
wasting and will
automatically generate
sales-ready leads.
18. Slide 18Deliverability Mythbusting
Don’t press send
and then forget
about your nurture
program.
Learn from the results and
use the data to become
smarter with your
marketing.
19. Slide 19 @skipfidura @dotmailer
Test, Test and Test Again
Test, test and test again
20. Slide 20 @skipfidura @dotmailer
1. Invade your prospects’ personal space
The 7 Dont’s
3. Deliver irrelevant content
4. Press send and then forget about your nurture program
5. Use bad data
6. Forget to inform sales about the programs you’re running
7. Think that all leads are quality leads
2. Create one-size-fits-all marketing comms
21. Slide 21 @skipfidura @dotmailer
1. One-to-One Targeting
The 7 Do’s
3. Supporting Content
4. Progressive Profiling
5. Keep Permission
6. Automate Lead Hand-offs
7. Test, Test and Test Again
2. Optimise Your Timing
24. users to the site via our
blog/free content
Attract
those free/registered
users to paid
subscriptions
Convert
our subscribers to ensure
they’re making the most of
their subscriptions
(and so renew!)
Engage
Three key objectives for
Econsultancy subscriptions
25. 1. Attracting new users to register with us
Using blog traffic to increase registrations
and leads into the top of the sales funnel
Via our Daily Pulse newsletter - digital insight delivered
directly to your inbox, every Monday to Friday.
26. 2. Converting free users to paid subscribers
Behaviours
Downloads, site visits,
event attendance, email
opens/clicks
Firmographics
Job title/seniority,
company type (eg. client,
agency, supplier),
company size/industry
Fully automated
email series
Upsells paid products and
services and outlines the
benefits of our services
Daily reminder of
what’s new
Automatically pulls
through latest
research, events, etc
27. 3. Engaging subscribers
Automated
‘welcome
to your
subscription’
series
Regular
marketing emails
& Daily Pulse
Bi-monthly
‘personal’
account
manager
updates &
opportunity for
feedback to us
Re-engagement
email triggered
when user has
not logged in
60 days &
subscription
expiry email 30
days out.
28. We’re not overloading users with email (phew)
How do you feel about the frequency of communication
you receive from Econsultancy?
81.3%
17.4%
1.3%
Just right Too much Too little
29. Conversion and engagement
driven by marketing
Re-engagement
Of those who open our
reminder to log in email,
over 35% return to log in
to the site within
two weeks
Leads
Delivering sales team
over £100k of qualified,
warm leads each month
(that we know of – doing
more to track all sales!)
Usage
Traffic from email
contributes to over 15%
of report downloads from
the website by our paying
subscribers every month
Educating
Our subscriber welcome
series is completed by
over 75% of users,
educating them on how to
use their subscription
30. Not just revenue benefits though!
Raising profile of marketing
in the business
Better collaboration between
marketing and sales teams
Happy sales people!
31. Slide 31 @skipfidura @dotmailer
Program
Builder
Our drag & drop feature puts
the power to create in your
hands.
Create simple, or even
complex, marketing
automation programs in
minutes, based on customer
behaviour, date, event, lead
score or segmentation rule
32. Slide 32 @skipfidura @dotmailer
And were here to
help if needed
Email design
Campaign Management
Consultancy & Strategic
Services
Deliverability
Econsultancy helps business and individuals to succeed at digital via:
Research and data – over 400 reports available to our subscribers - best practice guides, trend reports, supplier selection guides and market data
Training – scheduled courses covering over 40 different digital topics, as well as tailored in-company training and consultancy projects
Events – including the award-winning Festival of Marketing, taking place at Tobacco Dock next month – £400 discount on tickets availableCSF761 – ask me if you need this again!
Now plugging is out the way, I’ll be talking about how our email marketing activities keep our subs team happy.
As mentioned, our core offering is an extensive library of digital research and data, all available to organisations who pay an annual subscription to access this.
For subscriptions, there are 3 main objectives/processes involved in the lifecycle of a typical subscriber.
ATTRACT new users to our site, mainly through free content on our popular blog
CONVERT these visitors, initially to free, registered users then nurture them over time to convert to a paid subs
ENGAGE paying subscribers to ensure they keep consuming content – the more they use/value their subs, the more likely they are to renew at the end of the year
As I mentioned, the vast majority of new users are attracted through the free content available on the Econsultancy blog.
Blog content makes up the largest amount of traffic to the Econ website - over 700,000 visits per month.
Huge amount of that traffic driven via social and search – most users land directly on an article that they have found through these channels
Means the blog can have high bounce rates, so we want to try and capture those people when they first land on an article.
To capture data/new registrations, we clearly promote the benefits of signing up to our free newsletter all over the blog.
The Daily Pulse delivers the latest content from our blog direct to a users’ inbox Monday to Friday- valuable resource for anyone who wants to keep up with the latest goings-on in the industry
Once users have signed up with us, our next objective is to convert them to a paid subscription.
3 key ways we do this via email activity in the marketing team:
DAILY PULSE – automatically promotes subscriber content - latest research, webinars/events, etc.
WELCOME SERIES for free users – outlines what other services we provide which may not have been obvious from the newsletterCan also identify email addresses where a company already has a sub, so we encourage them to be added to that – more active users on a subscription, the more likely client is to renew
MARKETING EMAILS - promoting key new research, tips and takeaways, more info available in full report, etcReminds free users that these are part of the valuable benefits of a full sub.
With over 250,000 contacts across our database our marketing emails are regularly targeted by user behaviours, topic preferences and other attributes like job title/industry.
This allows us to deliver relevant content to the user and achieve key metrics for our team:
Engagement with our audience
Revenue
Reinforcement of our brand values and
Create goodwill
Through these emails, we provide the sales team with warm, qualified leads. They can also see which types of content most interests the user, meaning easier initial calls (without being too creepy)
After a user or company subscribes to Econsultancy, our main goal is to ensure they get the most value of that subscription
5 key ways we do this via email:
An initial welcome series for subscribers Created in conjunction with our subscriptions team, outlines all the benefits available as part of their subscription – Continually optimized and tested using dotmailer’s automation tools e.g. now doing a random split to test friendly from name – Econsultancy vs account manager’s name.
Our regular Daily Pulse and marketing emails, also encourages our subscribers to keep returning to the site to consume the latest content every week
Bi-monthly, personal account updates from an account manager sent via dotmailer –allows us to monitor engagement of these emails, unlike email sent from personal email account. These emails are much more likely to be opened by users, so this led us to test a named account manager friendly from in our welcome series.
An automated re-engagement email triggered when a subscriber hasn’t logged in for 60 days
Finally, an automated subscription expiry - reminder of the benefits of the subscription 30 days out from sub endingHelps to ‘warm up’ subscription teams’ renewal conversations and create sense of urgency for renewal.
Firstly, with many different kinds of emails being sent out, the marketing team are always concerned that we’re sending too many emails/annoying our customers.
Recently conducted our annual user survey which feeds into product development at Econsultancy - part of this survey asked our users opinion on the volume of communications.
As you can see, the vast majority of users feel that we send just the right amount of email!
Even better, we also asked about the relevancy of our communications81% of respondents also said they felt the communications they receive from us are very much or somewhat targeted based on their personal interests.
LEADS
Our email marketing activities drive over £100k of qualified, warm leads to subs teamAlso generate direct revenue ourselves from email - smaller subscription sales, training courses and events.
Can be challenging to join up conversions from all marketing efforts as our high value subscription sales are invoiced rather than purchased through site
Now doing more to track the full sales process from marketing including the use of technology like phone number tracking and lead scoring tools.
Importantly, our marketing team manages Salesforce centrally which means we have been able to ensure campaigns are added and attributed by all teams that use the system in the business!
USAGE
Email alone contributes over 20% of our overall monthly website traffic.
Big contributor to research/content downloads from our website, a key benefit of subscriptions – over 15% of downloads each month originated from emails.
Almost all of our webinar and roundtable registrations are driven from email activity too.
To drive further usage, we also offer tailored landing pages via Unbounce for larger clientsNow looking into using dotmailer landing pages to possibly create much more personalised landing pages, using all the data we already have available on user interests in there!
EDUCATING
Our welcome series for subscribers is currently completed by over 75% of users, anyone who doesn’t complete the series has identified themselves as already being an “Econsultancy expert” so may have used the service before.
Our personal account manager updates are opened by over 30% of users every month – higher response rates than regular, ‘marketing’ emails.
RE-ENGAGEMENT
Our “Was it something we said?” re-engagement email - over 35% of those who open the email return to log in to the site within two weeks
For anyone who hasn’t opened the email, they are passed over to the sales team to check or call, if it’s a key client.
This helps to make sure there aren’t any awkward conversations around engagement/usage when it comes to renewal time!
Importantly, all this activity doesn’t just deliver revenue benefits to the business (although obviously that is nice too)
RAISE PROFILEOur involvement in the subscription sales process helps to raise the profile of marketing within Centaur Media, our parent company - wider company now looking to us to help roll out a similar approach across other brands.Marketing not just a cost centre, we contribute directly!
BETTER COLLABORATIONThe process we have set up involves regular collaboration between sales and marketing teams – we tailor our communications and processes based on their insight and expertise from dealing with prospects/customers They come to us much more often for support and advice In turn leads to a better overall customer experience and goodwill as our teams and approach are now much more ‘joined up’ – we know who has responsibility for what.
HAPPY SALES PEOPLE WHO BUY PINTSAnd finally, a sales team that meets its targets for both new business and renewals each month is a very happy sales team (that are especially generous at the pub after work on a pay-day Friday)
Hi I am Skip Fidura from dotmailer and the Chair of the UK DMA Email Council. Today we will be talking about Multichannel Marketing for B2B marketers.