Sprout Social Presentation v.1.0

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This document discusses Sprout Social, a social media management platform that provides a unified inbox, social CRM tools, response metrics, draft content creation, a collaborative calendar, effortless scheduling, and centralized reporting and analytics. It also describes the Engagement Report for gauging responsiveness and tracking response times with data visualization. Additional sections cover product resources, free trials, webinars and guides, as well as other social media resources.

Technology Business

What is Sprout Social?
Unified inbox
Social CRM tools
Response metrics

v. 1.0

What is Sprout Social?
Unified inbox
Social CRM tools
Response metrics
Draft content
Collaborative calendar
Effortless scheduling

v. 1.0

What is Sprout Social?
Unified inbox
Social CRM tools
Response metrics
Draft content
Collaborative calendar
Effortless scheduling
Centralized reporting & analytics
v. 1.0

What is the Engagement Report?
Gauge Your Responsiveness
Track Response Times
Data Visualization & Insight
Response Rate Indicator

v. 1.0

Other
Live demo
Best practices
Cost
Social is mobile
Top social media sites
My favorite social media management tools

v. 1.0

Product Resources
Sprout Social 30 Day Free Trial (No credit card required):
http://www.sproutsocial.com
Product Overview Webinars: http://www.sproutsocial.com/webinars
Training Guides: https://sproutsocial.zendesk.com/
Analytics & Reporting:
https://sproutsocial.zendesk.com/forums/20522507-Analytics-Reporting

v. 1.0

Other Resources
Social Media Monthly: http://thesocialmediamonthly.com/
Amy Porterfield: http://www.amyporterfield.com/ particularly her
podcasts and webinars

v. 1.0

Social media is a collective of online communication channels used for community input, interaction, content sharing, and collaboration. The document discusses using social media analytics and marketing to promote a business. Social media analytics involves gathering and analyzing social media data using tools to help make business decisions. The social media marketing process includes monitoring social networks, engaging customers, and promoting the business through relevant content and campaigns.

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Sprout Social Presentation v.1.0

1. v. 1.0

2. What is Sprout Social? Unified inbox Social CRM tools Response metrics v. 1.0

3. v. 1.0

4. What is Sprout Social? Unified inbox Social CRM tools Response metrics Draft content Collaborative calendar Effortless scheduling v. 1.0

5. v. 1.0

6. What is Sprout Social? Unified inbox Social CRM tools Response metrics Draft content Collaborative calendar Effortless scheduling Centralized reporting & analytics v. 1.0

7. v. 1.0

8. What is the Engagement Report? Gauge Your Responsiveness Track Response Times Data Visualization & Insight Response Rate Indicator v. 1.0

9. v. 1.0

10. Other Live demo Best practices Cost Social is mobile Top social media sites My favorite social media management tools v. 1.0

11. Product Resources Sprout Social 30 Day Free Trial (No credit card required): http://www.sproutsocial.com Product Overview Webinars: http://www.sproutsocial.com/webinars Training Guides: https://sproutsocial.zendesk.com/ Analytics & Reporting: https://sproutsocial.zendesk.com/forums/20522507-Analytics-Reporting v. 1.0

12. Other Resources Social Media Monthly: http://thesocialmediamonthly.com/ Amy Porterfield: http://www.amyporterfield.com/ particularly her podcasts and webinars v. 1.0

Editor's Notes

Sprout Social is a powerful platform for social business built for engagement, publishing and analytics. Unified inbox: never miss an important message. Monitor all of your social channels in the Smart Inbox. Social CRM tools CRM = customer relationship management, includes a complete archive of all your historical conversations. Support integration allows you to create a support ticket from any social message. Response Metrics: Track your team's ability to respond to important messages with response rate and time metrics. Draft Content: Create Drafts to jot down your ideas or save content for reviewCollaborative calendar: Set the exact date and time your messages publishViralPost (Premium feature): publish at your followers’ optimal engagement times. Centralized reporting & Analytics: measure social performance to identify strengths and areas for improvement. Sprout provides teams with a centralized data store of all of your social analytics to help make sense of your entire social strategy.
Sprout Social is a powerful platform for social business built for engagement, publishing and analytics. Unified inbox: never miss an important message. Monitor all of your social channels in the Smart Inbox. Social CRM tools CRM = customer relationship management, includes a complete archive of all your historical conversations. Support integration allows you to create a support ticket from any social message. Response Metrics: Track your team's ability to respond to important messages with response rate and time metrics. Draft Content: Create Drafts to jot down your ideas or save content for reviewCollaborative calendar: Set the exact date and time your messages publishViralPost (Premium feature): publish at your followers’ optimal engagement times. Centralized reporting & Analytics: measure social performance to identify strengths and areas for improvement. Sprout provides teams with a centralized data store of all of your social analytics to help make sense of your entire social strategy.
Sprout Social is a powerful platform for social business built for engagement, publishing and analytics. Unified inbox: never miss an important message. Monitor all of your social channels in the Smart Inbox. Social CRM tools CRM = customer relationship management, includes a complete archive of all your historical conversations. Support integration allows you to create a support ticket from any social message. Response Metrics: Track your team's ability to respond to important messages with response rate and time metrics. Draft Content: Create Drafts to jot down your ideas or save content for reviewCollaborative calendar: Set the exact date and time your messages publishViralPost (Premium feature): publish at your followers’ optimal engagement times. Centralized reporting & Analytics: measure social performance to identify strengths and areas for improvement. Sprout provides teams with a centralized data store of all of your social analytics to help make sense of your entire social strategy.
Sprout Social is a powerful platform for social business built for engagement, publishing and analytics. Unified inbox: never miss an important message. Monitor all of your social channels in the Smart Inbox. Social CRM tools CRM = customer relationship management, includes a complete archive of all your historical conversations. Support integration allows you to create a support ticket from any social message. Response Metrics: Track your team's ability to respond to important messages with response rate and time metrics. Draft Content: Create Drafts to jot down your ideas or save content for reviewCollaborative calendar: Set the exact date and time your messages publishViralPost (Premium feature): publish at your followers’ optimal engagement times. Centralized reporting & Analytics: measure social performance to identify strengths and areas for improvement. Sprout provides teams with a centralized data store of all of your social analytics to help make sense of your entire social strategy.
Sprout Social is a powerful platform for social business built for engagement, publishing and analytics. Unified inbox: never miss an important message. Monitor all of your social channels in the Smart Inbox. Social CRM tools CRM = customer relationship management, includes a complete archive of all your historical conversations. Support integration allows you to create a support ticket from any social message. Response Metrics: Track your team's ability to respond to important messages with response rate and time metrics. Draft Content: Create Drafts to jot down your ideas or save content for reviewCollaborative calendar: Set the exact date and time your messages publishViralPost (Premium feature): publish at your followers’ optimal engagement times. Centralized reporting & Analytics: measure social performance to identify strengths and areas for improvement. Sprout provides teams with a centralized data store of all of your social analytics to help make sense of your entire social strategy.
Sprout Social is a powerful platform for social business built for engagement, publishing and analytics. Unified inbox: never miss an important message. Monitor all of your social channels in the Smart Inbox. Social CRM tools CRM = customer relationship management, includes a complete archive of all your historical conversations. Support integration allows you to create a support ticket from any social message. Response Metrics: Track your team's ability to respond to important messages with response rate and time metrics. Draft Content: Create Drafts to jot down your ideas or save content for reviewCollaborative calendar: Set the exact date and time your messages publishViralPost (Premium feature): publish at your followers’ optimal engagement times. Centralized reporting & Analytics: measure social performance to identify strengths and areas for improvement. Sprout provides teams with a centralized data store of all of your social analytics to help make sense of your entire social strategy.
Engagement ReportThe Engagement Report is designed to help you understand, measure and improve your social media responsiveness. These metrics will help you find opportunities to better manage workflow and allocate proper resources for unrivaled social care. The advanced metrics provided by the Engagement Report result in cutting-edge insights. You’ll be able to:Gauge Your ResponsivenessSprout’s new Response Rate metric shows how well you’re responding to messages likely in need of response.Track Response TimesIdentify gaps in coverage and build an army of customer service heroes with our new ‘Average Response Time’ metric.Data Visualization & InsightExpose trends in engagement by day & time and see how you stack up against similar profiles.Along with the Engagement Report, Sprout is introducing the Reponse Rate indicator to the Smart Inbox. This provides a quick and easy way to keep a pulse on your performance in real-time while in your daily workflow.Finally, get a peek into your past week’s or month’s performance with your response rate metrics conveniently placed on your dashboard.
Engagement ReportThe Engagement Report is designed to help you understand, measure and improve your social media responsiveness. These metrics will help you find opportunities to better manage workflow and allocate proper resources for unrivaled social care. The advanced metrics provided by the Engagement Report result in cutting-edge insights. You’ll be able to:Gauge Your ResponsivenessSprout’s new Response Rate metric shows how well you’re responding to messages likely in need of response.Track Response TimesIdentify gaps in coverage and build an army of customer service heroes with our new ‘Average Response Time’ metric.Data Visualization & InsightExpose trends in engagement by day & time and see how you stack up against similar profiles.Along with the Engagement Report, Sprout is introducing the Reponse Rate indicator to the Smart Inbox. This provides a quick and easy way to keep a pulse on your performance in real-time while in your daily workflow.Finally, get a peek into your past week’s or month’s performance with your response rate metrics conveniently placed on your dashboard.
Social is MobileAre you moving into mobile marketing, and if so, what are you doing, what interesting clients do you have, what tools do you use, how do you evaluate effectiveness? Are you using geo-data to target mobile marketing?  If you on Facebook and Twitter you are already doing mobile marketing.751 million people access Facebook by mobile every month.189 million of them ONLY access Facebook by mobile device ever month – more than twice the mobile only users from Q1 2012 (83 million)Source: Facebook’s Quarterly Earnings Slides for Q1 http://files.shareholder.com/downloads/AMDA-NJ5DZ/2462702744x0x659143/b4c0beda-da0a-4f8e-9735-9852ef08adb1/FB_Q113_InvestorDeck_FINAL.pdfTop Social Media SitesWhat are the up-and-coming platforms, tools, social media sites that should be on our radar screens? Of course Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram,My favorite social media management toolsGiven the plethora of social media sites available for a company (Pinterest, Facebook, LinkedIn, Twitter, Youtube), what platforms are available to make this easy? Sprout Social, Hootsuite are my favorites.

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Editor's Notes