7.pdf This presentation captures many uses and the significance of the number...
Marketing Goal 2024 5.pptx
1. Budget Structure
MARKETING PLAN 2024
Tradeshows 225000
Demo days and Seminar 45000
Content Development 12000
Digital Marketing 15000
Sales Collaterals 2000
Miscellaneous 2000
Designed for: PETECH Designed by: Harsh & Prathamesh Date : 22nd Dec 2023 Version : New
Key Partners
Upanal
Key Activities
ONLINE LAUNCH:
UPANAL BRAND FACE:
SOUTH - SUMEET NON-
SOUTH - NITIN EVENTS:
IMTOF, DMI,
INTEC, HIMTEX MOLDEX
CUSTOMER VIDEOS
Inside Sales Team
Advanced Technology
Infrastructure
(TechStack)
Key Resources
Value Propositions
MANUFACTURING
PRECISION LEGENDARY
CUSTOMER SUPPORT
Customer Relationship
SOCIAL MEDIA
TRADESHOWS
DEMO DAYS
TECH CENTER VISITS:
LUNCH N LEARN
Customer Segments
Aerospace
Automotive
Die Mould
Semicon
Channels
GOOGLE FB EMAIL RCS
WHATSAPP
DEALER/DIST/JVs
Margin Stream
UNITS: 509
MARGIN: $2 MILLION
2. Budget Structure
MARKETING PLAN 2024
Tradeshows 60000
Demo days and Seminar 25000
Content Development 12000
Digital Marketing 15000
Sales Collaterals 2000
Miscellaneous 2000
Designed for: Additive Designed by: Harsh & Prathamesh Date : 22nd Dec 2023 Version : New
Key Partners
EOS
MARKFORGE
FORMLABS
MELTIO
Key Activities
EVENTS:
IMTOF
DMI
INTEC
HIMTEX MOLDEX
CUSTOMER VIDEOS
FX20 LAUNCH
Inside Sales Team
Advanced Technology
Infrastructure
(TechStack)
Key Resources
Value Propositions
RIGHT SOLUTION AS
PER CUSTOMER NEED.
ESTABLISHED ADDITIVE
BRANDS.
Customer Relationship
EVENTS
SOCIAL MEDIA
TRADESHOWS DEMO
DAYS
Customer Segments
Aerospace/
Defense
Medical
Education
EV
Automotive
Channels
GOOGLE FB EMAIL RCS
WHATSAPP
PRINCIPAL
Margin Stream
UNITS: 140
MARGIN: $2 MILLION
3. Budget Structure
MARKETING PLAN 2024
Tradeshows 112500
Demo days and Seminar 45000
Content Development 12000
Digital Marketing 30000
Sales Collaterals 2000
Miscellaneous 2000
Designed for: HAAS - India Designed by: Krishna Nathwani Date : 22nd Dec 2023 Version : New
Key Partners
HAAS
Key Activities
EVENTS: {rajat to provide}
Internal events: SEMINARS,
MEET Ups for various
industires such as Die and
mould, Medical, etec
CUSTOMER VIDEOS- Industy
Specific
Inside Sales Team
Advanced Technology
Infrastructure
(TechStack)
Key Resources
Value Propositions
High Performance
Milling & Turning
Machines
Best in value CNC
Machines
Simplify 5 Axis
Machining with HAAS
Customer Relationship
EVENTS
SOCIALMEDIA
TRADESHOWS
DEMO DAYS,
Creative brand
campaigns,
Webinars and meet-ups
Customer Segments
Die and Mould
Medical/Ortho
Aerospace/Def
Precision Machiniery
Automotive
Oil, Gas & Energy
Valves Manufactuing
Electronics
Manufacturing
Channels
Google Ads, Meta Ads,
WhatsApp Customer
Journey, Email
Automation, SEO &
Organic Social
Margin Stream
UNITS: 700
MARGIN: $4.2 MILLION
HAAS Service Margin: $4.5 Million
4. Budget Structure
MARKETING PLAN 2024
Tradeshows 225000
Demo days and Seminar 25000
Content Development 12000
Digital Marketing 30000
Sales Collaterals 2000
Miscellaneous 2000
Designed for: HAAS - MEA Designed by: Krishna Nathwani Date : 22nd Dec 2023 Version : New
Key Partners
HAAS
HAAS - Service
Key Activities
EVENTS: {rajat to provide}
Internal events: SEMINARS,
MEET Ups for various
industires such as Die and
mould, Medical, etec
CUSTOMER VIDEOS-
Industy Specific
Inside Sales Team,
Inside Sales engineer,
Marketing Automation,
High Speed Landing
Pages, Engaging
Creatives and videos
Key Resources
Value Propositions
High Performance
Milling & Turning
Machines
Best in value CNC
Machines
Simplify 5 Axis
Machining with HAAS
Customer Relationship
EVENTS
SOCIALMEDIA
TRADESHOWS
DEMO DAYS,
Creative brand
campaigns,
Webinars and meet-ups
Customer Segments
Die and Mould
Medical/Ortho
Aerospace/Def
Precision Machiniery
Automotive
Oil, Gas & Energy
Valves Manufactuing
Electronics
Manufacturing
Channels
Google Ads, Meta Ads,
WhatsApp Customer
Journey, Email
Automation, SEO &
Organic Social
Margin Stream
UNITS: 72
MARGIN: $2.5 MILLION
5. Budget Structure
MARKETING PLAN 2024
Tradeshows 202500
Demo days and Seminar 45000
Content Development 12000
Digital Marketing 20000
Sales Collaterals 2000
Miscellaneous 2000
Designed for: Phillips Designed by: Sandeep Kaur Date : 22nd Dec 2023 Version : New
Key Partners
Phillips
Accutex
Palmary
Key Activities
EVENTS- To be added by
Rajat
Inside Sales Team
Advanced Technology
Infrastructure
(TechStack)
Key Resources
Value Propositions
Best in Industry- Go to
Machine Tool Solution
for EDM, Griding and
Milling
Customer Relationship
EVENTS
SOCIAL MEDIA
TRADESHOWS
DEMO DAYS
Customer Segments
Die & Mold Industry
Precision Machinery
Automotive
Electronic
Tooling and Fixtures
Medical Implants
Aerospace Industry
Oil & Gas Industry
Energy Industry
Defense Industry
Channels
GOOGLE
META
EMAIL
RCS
WHATSAPP
Margin Stream
UNITS: 222
MARGIN: $1034000
6. Budget Structure
MARKETING PLAN 2024
Tradeshows
Demo days and Seminar
Content Development 12000
Digital Marketing 5500
Sales Collaterals 2000
Miscellaneous 2000
Designed for: Precihole Designed by: Sandeep Kaur Date : 22nd Dec 2023 Version : New
Key Partners
Phillips
Precihole
Key Activities
EVENTS- To be added by
Rajat
Inside Sales Team
Advanced Technology
Infrastructure
(TechStack)
Key Resources
Value Propositions
Deep Hole Drilling- The
Art of Precision Drilling
Customer Relationship
EVENTS
SOCIAL MEDIA
TRADESHOWS
DEMO DAYS
Customer Segments
Die & Mold Industry
Medical Implants
Aerospace Industry
Oil & Gas Industry
Hydraulic Cylinders
Firearms
Energy Industry
Defense Industry
Channels
GOOGLE
META
EMAIL
RCS
WHATSAPP
Margin Stream
UNITS: 58
MARGIN: $360,000
7. Budget Structure
MARKETING PLAN 2024
Tradeshows
Demo days and Seminar 25000
Content Development 12000
Digital Marketing 15000
Sales Collaterals 2000
Miscellaneous 2000
Designed for: Metal Forming Designed by: Dastageer Tamboli Date : 22nd Dec 2023 Version : New
Key Partners
JFY INTERNATIONAL
Key Activities
EVENTS: IMTEX
FORMING AND OTHER
FORMING EVENTS
CUSTOMER VIDEOS
DEMO DAYS
Inside Sales Team
Advanced Technology
Key Resources
Value Propositions
BEST IN PRICE AND
PERFORMANCE
LEGENDARY CUSTOMER
SUPPORT
Customer Relationship
SOCIAL MEDIA
TRADESHOWS
DEMO DAYS
TECH CENTER VISITS:
LUNCH N LEARN
Customer Segments
Automotive
Electronics and
Electrical
Aerospace
Medical
Construction and
Architecture
Appliance
Manufacturing
Channels
GOOGLE
FACEBOOK
EMAIL
RCS
WHATSAPP
Margin Stream
UNITS: 150
MARGIN: $0.3 MILLION
