Social media marketing trends in 2014 include a focus on visual content like photos and videos, the growth of Pinterest and Google+ as visual platforms, and mobile marketing takeovers. Brands should create visual brand manifestos and engage people through impactful photos on Facebook, videos on Twitter for smaller brands, and visual stories on Pinterest and Google+ to attract consumers.

1. Social media marketing TRENDS

2. Sky is the limit! So, therefore, 2014 is seems
to be the best year to create:
• visual content inspired by beautiful stories
• new ways to engage people take action
• online powerful brand manifesto.

3. What’s new?

4. Visual content will explode

5. Photos: the most engaging post type on
Facebook

6. So, marketers should focus on brand
photography
in order to attract consumers on FB pages and keep them coming back

7. Video
Clips
Infographics
Brand
Photo
Design
Impact
Action
Photos
ON

8. Twitter goes wild!

9. For small and medium brands is getting harder to
manage vibrant communities on Facebook.
…so Twitter represents their way out of spendings and
substantial efforts.

10. The rise of Pinterest

11. is
Pin e
Pintterest is
gr ing as
growing,, as
consumers
embrace the
visual design
style.
UNIQUE
)
VISITORS (USA
Average minutes
per visitor: 97:48
GLOBAL
Average
r
minutes pe
visitor: 89
Source: hotinsocialmedia.com

12. alive?

13. By having more than 540 mil users, Google+ is getting
more and more difficult to ignore.
Google+ remains an important part of the digital
ladscape and will gain more mainstream
attention.

14. Brands love it because is so visual
and interfere with people’s desire for
content which can be expressed in
visual forms.

15. Important player for B2B Business Growth

16. By launching Influencers
Program,
Linkedin is positioning itself as
the largest source of content
creation and curation
for business profesionnals.

17. Mobile Marketing
TAKEOVERS

18. Mobile app market
to grow to 35 billion $

19. There are more and more products and
services in the world, but so less time to
sort them out.

20. create beautiful stories around your brand
and be remembered.