The document discusses using visual triggers to help brands stand out and be memorable. It explains that visual thinking uses the emotional and creative parts of the brain. A visual brand language incorporates design elements like shapes, colors, and typography. While words are not wrong to use, a visual trigger can be more original and authentic than a slogan. Coca-Cola is used as an example, as its distinctive bottle shape is a powerful visual trigger that is instantly recognizable internationally without needing translation. The document advocates for combining simplicity and uniqueness to create a visual trigger for a brand that is easily identifiable from a distance.

1. Using visual
triggers for brands

2. What is visual thinking?

3. It is a phenomenon of thinking through
visual processing.

4. Visual thinking uses the part of the brain that is
emotional and creative

6. candy
or

7. What is
visual brand
language?

8. Desing elements, such as:
shapes
materials
colours
composition
finish
typography

9. in order to be remembered
and to make a difference in consumer’s mind

10. What’s wrong with using words?

11. Nothing!
but your brand needs a visual trigger that triggers
in the idea that is original and authentic.
…that is the real thing.

12. How many people will remember your slogan
after an advertising campaing?

13. In the past 107 years, Coca-Cola has used 157
different advertising slogans

14. most of these are totally forgettable

15. but something remained constant…

16. Coca-Cola’s shape bottle is a Powerful Visual Trigger

17. Coca-Cola’s visual trigger is authentic, unique
and……

18. crosses the international borders without
needing translation 

19. is an important asset for your brand

20. so, combine simplicity with uniqueness and create a
visual trigger that is instantly recognizable at a
distance
because…

22. Madalina Balaban
Social Media Executive for We>BuzzCorp
www.facebook.com/balan.madalina.16
www.twitter.com/guide2dream