Use efficient content strategy and engage with your public, emotionally.

1. VISUAL CONTENT MARKETING
7 IDEAS

2. Brands need to inspire people and make them
aspire to what you sell.

3. 1 The value of an infographic

4. COCA-COLA
Coca-Cola uses its
Pinterest channel to
share infographics
and share priceless
information about the
brand and engage
with its followers.

5. 2 Inspire people

6. DOVE
Dove consistently
executes successful
inspiring ad
campaigns through
the use of online
video stories.

7. 3 Cartoon for better brand engagement

8. FREDO AND PIDJIN
Bitdefender sponsors
a weekly cartoon
series to showcase
the lighter side of
workforce
management.

9. 4 User-generated content

10. STARBUCKS
Starbucks is using
user-generated
content in a very
creative way to
populate its Instagram
feed, which is
followed by over 2,2
million people. Every
Starbuck drink is part
of the story.

11. 5 New ways of using a product

12. OREO
Oreo uses 30 second
video clips to show
what happens when a
variety of people get
their hands on an
Oreo. They also use
lots of creative
images in order to
enhance Oreo’s
visibility.

13. 6 Create a connection with your public

14. M&M USA
M&M is doing a great
job with engaging the
audience and it is
perhaps one of the
most creative brands
when it comes to this
area.

15. 7 Product debates

16. COCA-COLA <->
PEPSI
Las year on
Halloween, Pepsi had
a great start with
engaging with its
audience, but Coca-
Cola’s reaction turned
out to be even better.