Tulsa PRSA Social Media 101
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The document discusses the rise of social media and its importance for businesses. Some key points made include: - Social media enables two-way participation and dialogue between companies and customers. It allows direct access to customers and leverages existing marketing activities. - Businesses should use social media for market research, to reach new markets, foster innovation, build communities, and establish thought leadership. - Conversations on social media between companies and customers can build loyalty if companies market with transparency and honesty on these platforms. - To develop a social media strategy, companies should assess customer activities, objectives, participation platforms, and technology to use while maintaining transparency and community focus.
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Tulsa PRSA Social Media 101
- 1. Social Media & PR Goodness Lauren Vargas Communicators Anonymous Tulsa PRSA Luncheon 10 July, 2008
- 4. This is just the beginning…
- 9. (Robert Scoble, Social Media Starfish)
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