The document provides advice and perspectives on social media from various experts. It discusses how social media has changed marketing by allowing two-way communication with customers and insights into customer interests. Several quotes emphasize that social media is about building human connections and relationships rather than just promoting products or services. The document also notes that social media requires an ongoing effort to engage users and that privacy is diminished due to sharing on social platforms.

1. SOCIAL
MEDIA

2. SOCIAL
MEDIA

3. Innovation needs to be part of your
culture. Consumers are transforming
faster than we are, and if we don’t
catch up, we’re in trouble.
-Ian Schafer-

4. New media is … an amazing form of direct marketing in that you really
get a sense of who your customer is, and you also get to know those
people who may not be your customers yet but are aspirational and
are hoping to be.
-Ivanka Trump-

5. Old-school marketers are used
to one-way marketing
communication and a sales
approach that talks at the
customer rather than with the
customer. That just doesn’t
work anymore.
-Newt Barrett-

6. You can be professional while also ‘keeping it real’
with your customers. By interacting with customers in a
less formal way, you’ll build a strong human
connection that helps build brand loyalty.
-David Hauser-

7. Marketing is no longer
about the stuff that you
make, but about the stories
you tell.
-Seth Godin-

8. When you give everyone
a voice and give people
power, the system usually
ends up in a really good
place.
-Mark Zuckerberg-

9. By not tweeting you’re
tweeting. You’re sending
a message.
-Anonymous-

10. Build it, and they will come”
only works in the
movies. Social Media is a
“build it, nurture it, engage
them, and they may come
and stay.
-Seth Godin-

11. SOCIAL
MEDIA

12. Social Media is about
sociology and psychology
more than technology.
-Brian Solis-

13. Social Media is about the
people! Not about your
business. Provide for the
people and the people will
provide for you
-Matt Goulart-

14. Social networks aren’t
about Web sites. They’re
about experiences.
-Mike DiLorenzo-

15. Search is about figuring out what people are looking for when they
enter keywords into their favorite search engine. Social media is
what people are actually saying to each other; they’re telling us
what they’re looking for. We, as marketers, should be able to fit it all
together pretty nicely.
-Norm Elrod-

16. Social media is just a
buzzword until you come up
with a plan.
-Unknown-

17. Don’t say anything online
that you wouldn’t want
plastered on a billboard
with your face on it.
-Erin Bury-

18. Privacy is dead, and
social media holds the
smoking gun.
-Pete Cashmore-

19. You are what you tweet.
-Alex Tew-

20. HOW
SOCIAL
MEDIA
works

21. All one needs is a computer, a
network connection, and a
bright spark of initiative and
creativity to join the economy.
-Don Tapscott-

22. Ultimately, brands need to have a
role in society. The best way to
have a role in society is to
understand how people are
talking about things in real time.
-Jean-Philippe Maheu-

23. The thing about Social Media that frustrates marketers to no end is that
you can’t buy attention and that if you have no choice, but to think
and act small, then you’ll try to say well here is a 100,000 person
community, how can we buy it? What you’ll do instead if you’re just
four people, how can we amaze them? That change in posture, that
change in attitude is the single biggest shift, that’s going on the
Internet right now.
-Seth Godin-

24. The minute news hits the wires, it
becomes a conversation.
It’s just a question of how high
[the] volume [of] that
conversation will become.
-Doug Frisbie-

25. Networking is not about hunting. It is about
farming. It’s about cultivating relationships.
Don’t engage in ‘premature solicitation’.
You’ll be a better networker if you remember
that.
-Dr. Ivan Misner-

26. You as a brand have to be completely confident about
your position, because you will get criticism. You will have
a negative reaction. If you didn’t get a negative reaction,
that means you’re standing neutral and you have no
point of view. Who wants to participate in that?
-Frank Cooper-

27. If content is king,
then conversion is queen.
-John Munsell-

28. The goal of social media is
to turn customers into your
personal evangelist.
-Shane Barker-

29. PICTURE CREDITS
• http://www.flickr.com/photos/smartyarty41/6844914281/sizes/o/in/photostream/
• http://roundletters.files.wordpress.com/2010/10/first-rate-people-gentlemens-club.jpg
• http://voipphone-info.blogspot.com/2010_04_01_archive.html
• http://www.yellowpages.com.au/see/nurses-nursing-services-category
• http://talkstreetsmart.com/2011/12/15/transmedia-storytelling-how-it-matters-to-your-brand/
• http://www.filmbuffonline.com/FBOLNewsreel/wordpress/wp-content/uploads/2009/12/Invictus1.jpg
• http://www.modenus.com/blog/wp-content/uploads/2011/05/TweetingSeat272.jpg
• http://www.profitstreams.com/loyalty/
• http://flamesnation.ca/uploads/Image/chupa-chups-psychologist_0ef39074.jpg
• http://www.timlloydphoto.com/2009/06/festival-season-arrives/
• http://www.infobarrel.com/media/image/52353.jpg
• http://jameystegmaier.com/2012/01/best-of-the-blog-2011/whispering-2/
• http://www.ideamart.com.sg/blog/?p=185
• http://www.networkingnote.com/2010_09_01_archive.html
• http://www.moviewallpapers.us/wallpapers/appaloosa_smoking_gun-1680x1050.jpg
• http://www.flickr.com/photos/mallix/2586969604/sizes/o/in/photostream/
• http://newsroom.kaspersky.eu/fileadmin/user_upload/en/Images/Lifestyle/street_cafe_laptop_lady__3_.jpg
• http://strassenfotojournal.files.wordpress.com/2012/03/dsc_2254.jpg
• http://www.cbc.ca/news/yourcommunity/paralympicposter.jpg
• http://dallasmorningviewsblog.dallasnews.com/assets_c/2009/05/megaphone-kid-cropped-43816.html
• http://reveal.thepixelproject.net/about-pixel-project/
• http://www.cwtsavvytraveler.com/category/uncategorized/
• http://halloweencostumes.costumestore.com/107577_01_Lg.jpg
• http://www.uiaa.org/careers/blog/comments.asp?id=416

30. THANK
YOU
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