SOCIAL MEDIA
MARKETING #2017
Sopravvivenza, resilienza ed evoluzione
WEB E SOCIAL MEDIA MARKETING PER LE PMI
DANIEL CASARIN
FACEBOOK | TWITTER | LINKEDIN | INSTAGRAM | SNAPCHAT
daniel@advmedialab.com
+39 345 5755352
3
Ti sei accorto che i social network
esistono da una decina d’anni?
4
Un mondo più piccolo
Ossessione
SOCIAL MOBILE
TRIGGER
HABITS
➔ TECNOLOGIA
➔ CONTENUTO
➔ PERSONE
➔ BUSINESS
9
➔ TECNOLOGIA
➔ CONTENUTO
➔ PERSONE
➔ BUSINESS
The easiest way to build
the app or bot of your dreams
Chatbot
Social commerce
Social commerce
Number of monthly active WeChat users
Chatbot
Social media
consolidation
16
➔ TECNOLOGIA
➔ CONTENUTO
➔ PERSONE
➔ BUSINESS
17
Live streaming
video
Chatbot
Expiring
social content
AR, VR, 360°, Circular video
AR, VR, 360°, Circular video
21
➔ TECNOLOGIA
➔ CONTENUTO
➔ PERSONE
➔ BUSINESS
Chatbot
Ratings will be everywhere
Millennials will face a choice
Bail on social media platforms,
or fall deeper in the echo chambers.
Digital equilibrium
25
We’ll see new ways to communicate
concisely and nonverbally.
26
➔ TECNOLOGIA
➔ CONTENUTO
➔ PERSONE
➔ BUSINESS
27
“Good salespeople sell value and social
media is the best place to find this value
because of its transparency.”
Gary Vaynerchuk
Chatbot
Organic social traffic
gets harder
The rise of dark social
(Social)
Ad Renaissance
Real-time engagement
Chatbot
Inspiration and Imagination
Will Become Fashionable
Social influence
In conclusione
37
Smettila di fare rapidamente
quello che non funziona.
38
“The difficulty lies not so much
in developing new ideas as
in escaping from old ones.”
John Maynard Keynes
Grazie!
SOURCE: FORBES, BUFFER, SOCIAL MEDIA EXAMINER, SOCIAL MEDIA
EXPLORER, WE ARE SOCIAL, TRENDWATCHING, BRANDWATCH, SMART
INSIGHTS, SALESFORCE.
DANIEL CASARIN
FACEBOOK | TWITTER | LINKEDIN | INSTAGRAM | SNAPCHAT
daniel@advmedialab.com
+39 345 5755352

Social Media Marketing Trends 2017 - Sopravvivenza, resilienza ed evoluzione