Socialytics is HCL’s social media enabling platform, which helps organizations leverage and optimize their social media presence. Socialytics helps organization across their entire life cycle of social journey starting from the time they are trying to establish their presence on social media to monitoring and response for their social communities and finally to help them monetize their social presence. The key modules of Socialytics are Social Media Monitoring and CRM, BI Reports and Social Campaigns. Some of the key differentiators of Socialytics are its ability to translate the social buzz in domain/customer specific taxonomy and the ability to generate detailed follower profiles. Connect with us for detailed demo of Socialytics and discover why it should be your preferred choice for social media management.

1. 1

2. Social Media Monitoring
Customer Profiling
Social Campaigns
BI AnalyticsCustomer Care
Social Media
Optimization
Socialytics : Power Your Social Journey

3. Socialytics Modules and Features
Profiling and Personalized Targeting
1. Identification of Top Influencers and their sentiments. Also category wise
Influencers.
2. Detailed Follower Profiling. Based on their affinity and posts/comments
3. Personalized targeting of Content, Products, Promotions, Sweepstakes
BI Reports
1. Traffic and Sentiments Trends
2. Customer Feedback Reports (Using Semantic Analysis and Customer Specific
Taxonomy)
3. Social Media Optimization Reports (Insights which help you grow)
4. Advanced Filters for detailed tracking
Social Media Monitoring and CRM
1. Monitor multiple channels across Social Media Networks.
2. Sentiment Analysis
3. Outbound communication capability
4. Work Flow and Email Integration
5. Operations Management and Reporting Capability
Social Media Marketing
1. Develop and Execute Social Media Marketing Strategy
2. SEO and Social Media optimization
3. Improve your Fan Following on FB, Twitter, YouTube and other social channels.

4. 1. Social Media Monitoring and CRM
Social Media Monitoring
• Monitor multiple channels
across social networks.
• Monitor individual posts/
dashboard with drill down
capability.
Advanced Search
• Advanced search to monitor
using Name, Keywords, Date
Ranges, Sentiments etc
Sentiment Analysis
• Sentiment and Semantic
Analysis of content
Outbound
Communication
• Outbound communication
capability. Upload new
content, Reply to individual
posts, Delete Spam Posts
across multiple social
networks and accounts.
Work Flow and Email
• Work Flow and Email
Integration. Assign posts to
team members, forward posts
to business owners via emails.
Operations Management
• Operation Management and
Reporting. Track response
status. Generate Response
Status Reports, Turnaround
Time Reports and Productivity
Reports.

5. 2. BI Reports
Customer Feedback
Reports
1. Traffic and Sentiment
Reports
2. Semantic Analysis Reports
3. Reports based on
Customer Aligned
Taxonomy (using Machine
Learning)
Optimization Reports
(Insights which help you grow)
1. Engagement Effectiveness
Reports (along with
competition)
2. In Depth Engagement
Analysis Reports
Advanced Filters
1. Advanced Filters to
generate Message /
Keyword / Customer / Date
Range Specific Reports

6. 3. Profiling and Personalized Targeting
Top Influencers
1. Identification of top
influencers
2. Identification of positive
and negative influencers
3. Identification of Category
wise Influencers
Detailed Follower Profile
1. Detailed Follower Profile
based on his affinity and his
posts.
Individual Targeting
1. Identify follower segments
and send personalized
communications

7. 7
Build Engage Monetize
Social Media Journey and Socialytics Features
Social Media Optimization Monitor, Respond and Analyze Profiling and Individual Targeting
Social
Engagement
Index
Competition
Analysis
Social Media
Monitoring
Sentiment
Analysis
Semantic
Analysis
Domain
taxonomy
based
classification
Analytics
Dashboard
Top
Influencers
Influencer
Sentiment
Influencer
Category
Individual
Targeting
Workflow
Operational
Dashboard
Outbound
Communicat
ion
Work Status
Indicator
Social CRM
Influencer
Affinity
Profiling

8. No1 Choice For Social Media Management
Customer Profiling
Very Detailed Customer
Profiling
Feedback Classification
Customer Aligned Taxonomy for
Feedback Classification
Operations Management
Work Flow, Email
Integration, Response
Status, Turnaround and
Productivity Report
Semantic Analysis
Sentiments, Keywords, People
and Places using Semantic
Analysis
Common Dashboard
Common Dashboard for all your
accounts / competition
Differentiators