AMA Nashville: Social Media Strategy Presentation by Carrie Barrett
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This document provides an overview of Carrie Barrett's social media consulting services. It discusses analyzing current social media metrics and goals, understanding audience demographics, developing content buckets for different topics, managing a content calendar, monitoring and engaging on social media, staying informed on industry trends, and reporting on social media performance. The overall aim is to help clients strengthen their social media strategy and key performance indicators through data-driven insights.
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AMA Nashville: Social Media Strategy Presentation by Carrie Barrett
- 1. Carrie Barrett Carrie Elizabeth Consulting
- 5. ANALYTICS
- 6. Social Media Baseline 1. What are my current metrics? 2. What are my current goals for social media? 3. What are my current KPIs?
- 7. What is my current State of the Union? 1. Look at GA or website analytics tool: – Social Media Referrals – Conversions and Social Media Conversions 2. Social Media Channel Metrics – Leverage tools like Hootsuite or Sprout Social to gain further channel-specific insights
- 11. Social Media Channel Insights
- 12. Analytics + Insights = GOALS Create your goals and Key Performance Indicators (KPIs) by: – Understanding the data – Organizing the data – Acting on the data
- 14. General Social Media Usage
- 17. Social Media User Demographics
- 18. Social Media User Demographics
- 19. Social Media User Demographics
- 20. Social Media User Demographics
- 21. CONTENT BUCKETS We have a handle on our analytics… ✓ We know who our audience is, and who we’d like for them to be… ✓ Now, we chat content…
- 22. Available Buckets PR / CUSTOMER SERVICE MARKETING / EVENTS COMPETITORS
- 23. Public Relations • What campaigns are they running? • What outreach is currently taking place? • What charity or goodwill campaigns are coming up? • What media lists can we leverage for social campaigns?
- 24. Customer Service • What are top FAQs? • How can we articulate these into content pieces? • What are top successes and challenges our customers face?
- 25. Marketing • What does the overall editorial calendar look like? • What are the over-arching marketing team goals? • What resources are available to me?
- 26. Events • What events are on our team radar? • What sponsorships or partnerships does that include? • How is social incorporated into the event briefs and contracts?
- 27. Competitors • How is our competition leveraging social media? • What themes/topics do they cover? • What does their SWOT analysis look like? • What does OUR SWOT analysis look like?
- 31. Monitor
- 32. Engage
- 34. How do you consume media and stay relevant? • Industry Publications • Social Media (personally) • Google Alerts with keywords • RSS feed • Follow Thought Leaders • Join industry groups…
- 36. REPORTING
- 39. Thank you! Stay in touch: Carrie@CarrieElizabeth.com or @MsCarrieEliz
Editor's Notes
- Welcome / Intro / About Me
- What is your social media pain point? Go around the room…
- Today we are going to use this as our main framework for how to build a social media strategy that lasts.
- How do you know what the heck you did and whether or not it worked?
- First, it is important to start with a baseline report.