This document discusses social media services provided by ACS Advertising to help businesses build brand awareness and participate in online conversations. It provides statistics on major social media platforms like Facebook and Twitter. ACS offers packages to design custom social media sites, develop growth strategies, monitor brand mentions, and measure results. Pricing ranges from $2,500 for initial setup to $6,100 per month for an expanded monitoring package.
Deluxe Corporation's Professional Social Media PortfolioSara Summers
This is Sara K. Summers' Professional Social Media Portfolio. It is a summary of her work as the Social Media Community Manager and Analyst at Deluxe Corporation.
Photo contest for greater customer engagementNextBee Media
Running a photo contest can be a great way to engage your customers on Social Media. Viral nature of user generated photos can gain your brand a lot of visibility. You can motivate your customers by creating and sharing photos a fun and rewarding experience.
Deluxe Corporation's Professional Social Media PortfolioSara Summers
This is Sara K. Summers' Professional Social Media Portfolio. It is a summary of her work as the Social Media Community Manager and Analyst at Deluxe Corporation.
Photo contest for greater customer engagementNextBee Media
Running a photo contest can be a great way to engage your customers on Social Media. Viral nature of user generated photos can gain your brand a lot of visibility. You can motivate your customers by creating and sharing photos a fun and rewarding experience.
Increase your Business growth by connecting with the right audience through Social Media Channels by following simple steps. Here Blukraft has outlined the major Social Media Channels Leverages!
Brand Visibility
Social media marketing refers to the process of gaining traffic to your website and brand visibility through social media sites.
Increased Conversions
Social media marketing programs center on efforts to create content that attracts attention and encourages readers to share it across their social networks and hence increase sales.
SOCIAL MEDIA MARKETING - CONNECTING THE WORLDUsha Ramkumar
Grow your Business by connecting with the right audience through social media channels and build a long-term relationship
Brand Visibility
Social media marketing refers to the process of gaining traffic to your website and brand visibility through social media sites.
Increased Conversions
Social media marketing programs center on efforts to create content that attracts attention and encourages readers to share it across their social networks and hence increase sales.
Social Media and SEO Strategy for Brands and Entrepreneurs to Follow in 2014Hassaan Khan
Social Media and SEO challenges are vast. Search Engine Optimization (or SEO) has been a nightmare for Bloggers, Brands, Entrepreneurs, Internet Marketers, SEOs and Webmasters.
Social Media plays a vital role in your Brand's Standing on Web and Search Engine Popularity. Find out more in the presentation.
We put together a list of 6 tactics you can do on social media in 2016 that we have seen work for clients already. These social media tactics will help your entire internet marketing plan and contribute support to your social media goals.
Kontentino.com | Types of Facebook AudiencesKinga Odziemek
How to create a Facebook audience? What's the difference between Custom Audience and Lookalike Audience? Why should you look into retargeting?
Find out more on the Kontentino blog.
Running Head SOCIAL MEDIA STRATEGIES1SOCIAL MEDIA STRSTEGIES.docxtoltonkendal
Running Head: SOCIAL MEDIA STRATEGIES 1
SOCIAL MEDIA STRSTEGIES 11
Social Media Strategies
Social Media Strategic Plan Outline
***
*****
Feb. 4, 2018
Social Media Strategic Plan
This plan includes the tactical objectives to be used to accomplish the primary social media goals identified by Connect Media on behalf of your company. The target market will consist of both males and females between the ages of 25-35. It will focus primarily on those living in suburban and city localities in the eastern portion of the United States. The target market also appeals to all career and education levels.
Social Media Goals
1. Increase member base, recruit new members, draw physical traffic to facility
· Purpose: to make money/to stay in business
2. Brand the company name, cause, and facility as a place of quality care, establish company as experts
· Purpose: to manage the company reputation
3. Keep the local community updated on happenings, discounts, events, etc.
· Purpose: to increase number of new “members”
4. Understand how “members” use social media and monitor what “members” are saying about company
· Purpose: to stay connected with “members”
5. Contact local community businesses to inform them that company provides [specific service]
· Purpose: word of mouth; to spread the word about company
Summary of Existing Online Presence
1. Facebook
· Page established
· Lack of consistent activity, maintenance, management
2. Twitter - No presence
3. Blog - No presence
4. YouTube - No channel
5. LinkedIn – No presence
Content Types
1. Photographs
2. Expert Articles
3. Video Testimonials
4. Member Reminders
5. Mailers
Tracking Tools
1. Facebook Insights
2. Hootsuite Ow.ly Summaries
3. YouTube Insights Focus Channels
4. Google Analytics
5. LinkedIn Analytics
Focus Channels
1. Facebook
Purpose: Increase recognition, increase social engagement, establish online social network, searchability
Metrics for Success: “Like” s, referrals from social networks
2. Twitter
Purpose: Increase recognition, increase engagement, establish network, establish brand, searchability
Metrics for Success: Followers, 2nd-order followers (follower’s follower count), social capital (influence of twitter followers), Klout score, referrals
3. LinkedIn
Purpose: Increase recognition, increase engagement, establish network, establish brand, searchability, find leads
Metrics for Success: Connections, discussion participation, Klout score, referrals
4. Blog
Purpose: Increase recognition, increase engagement, searchability
Metrics for Success: Number of posts, audience growth (unique and returns), comments/likes, subscribers, inbound links, directory listings, SEO improvements, referrals from social networks
5. YouTube
Purpose: Increase recognition, increase engagement, establish brand
Metrics for Success: Video views, video reviews, stars
Action Plan
Facebook
Action Type
Priority Level
Action Details
Frequency
Metric/Tracking
Time/Wk ...
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Increase your Business growth by connecting with the right audience through Social Media Channels by following simple steps. Here Blukraft has outlined the major Social Media Channels Leverages!
Brand Visibility
Social media marketing refers to the process of gaining traffic to your website and brand visibility through social media sites.
Increased Conversions
Social media marketing programs center on efforts to create content that attracts attention and encourages readers to share it across their social networks and hence increase sales.
SOCIAL MEDIA MARKETING - CONNECTING THE WORLDUsha Ramkumar
Grow your Business by connecting with the right audience through social media channels and build a long-term relationship
Brand Visibility
Social media marketing refers to the process of gaining traffic to your website and brand visibility through social media sites.
Increased Conversions
Social media marketing programs center on efforts to create content that attracts attention and encourages readers to share it across their social networks and hence increase sales.
Social Media and SEO Strategy for Brands and Entrepreneurs to Follow in 2014Hassaan Khan
Social Media and SEO challenges are vast. Search Engine Optimization (or SEO) has been a nightmare for Bloggers, Brands, Entrepreneurs, Internet Marketers, SEOs and Webmasters.
Social Media plays a vital role in your Brand's Standing on Web and Search Engine Popularity. Find out more in the presentation.
We put together a list of 6 tactics you can do on social media in 2016 that we have seen work for clients already. These social media tactics will help your entire internet marketing plan and contribute support to your social media goals.
Kontentino.com | Types of Facebook AudiencesKinga Odziemek
How to create a Facebook audience? What's the difference between Custom Audience and Lookalike Audience? Why should you look into retargeting?
Find out more on the Kontentino blog.
Running Head SOCIAL MEDIA STRATEGIES1SOCIAL MEDIA STRSTEGIES.docxtoltonkendal
Running Head: SOCIAL MEDIA STRATEGIES 1
SOCIAL MEDIA STRSTEGIES 11
Social Media Strategies
Social Media Strategic Plan Outline
***
*****
Feb. 4, 2018
Social Media Strategic Plan
This plan includes the tactical objectives to be used to accomplish the primary social media goals identified by Connect Media on behalf of your company. The target market will consist of both males and females between the ages of 25-35. It will focus primarily on those living in suburban and city localities in the eastern portion of the United States. The target market also appeals to all career and education levels.
Social Media Goals
1. Increase member base, recruit new members, draw physical traffic to facility
· Purpose: to make money/to stay in business
2. Brand the company name, cause, and facility as a place of quality care, establish company as experts
· Purpose: to manage the company reputation
3. Keep the local community updated on happenings, discounts, events, etc.
· Purpose: to increase number of new “members”
4. Understand how “members” use social media and monitor what “members” are saying about company
· Purpose: to stay connected with “members”
5. Contact local community businesses to inform them that company provides [specific service]
· Purpose: word of mouth; to spread the word about company
Summary of Existing Online Presence
1. Facebook
· Page established
· Lack of consistent activity, maintenance, management
2. Twitter - No presence
3. Blog - No presence
4. YouTube - No channel
5. LinkedIn – No presence
Content Types
1. Photographs
2. Expert Articles
3. Video Testimonials
4. Member Reminders
5. Mailers
Tracking Tools
1. Facebook Insights
2. Hootsuite Ow.ly Summaries
3. YouTube Insights Focus Channels
4. Google Analytics
5. LinkedIn Analytics
Focus Channels
1. Facebook
Purpose: Increase recognition, increase social engagement, establish online social network, searchability
Metrics for Success: “Like” s, referrals from social networks
2. Twitter
Purpose: Increase recognition, increase engagement, establish network, establish brand, searchability
Metrics for Success: Followers, 2nd-order followers (follower’s follower count), social capital (influence of twitter followers), Klout score, referrals
3. LinkedIn
Purpose: Increase recognition, increase engagement, establish network, establish brand, searchability, find leads
Metrics for Success: Connections, discussion participation, Klout score, referrals
4. Blog
Purpose: Increase recognition, increase engagement, searchability
Metrics for Success: Number of posts, audience growth (unique and returns), comments/likes, subscribers, inbound links, directory listings, SEO improvements, referrals from social networks
5. YouTube
Purpose: Increase recognition, increase engagement, establish brand
Metrics for Success: Video views, video reviews, stars
Action Plan
Facebook
Action Type
Priority Level
Action Details
Frequency
Metric/Tracking
Time/Wk ...
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
VaynerMedia is one of the leading, and fastest-growing digital media marketing agencies. In this slideshow, I take a look closely at their social media numbers and create a plan to increase their exposure online.
Social Media Marketing for Health and Fitness Businessesbillpryor
Review of social media growth and evolution as a marketing tool. Social media as a powerful way for Health and Fitness businesses to increase google rank and community engagement. HealthFit Sherpa as a cost effective way to outsource social media content generation for your business.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
The New Custom Publisher - How New Marketing is Changing Custom PublishingJoe Pulizzi
Presentation given by Joe Pulizzi, Junta42 in Berlin at the Forum Corporate Publishing conference on how custom publishing is changing due to the evolution in online marketing, social media, and changing buying patterns.
Using Facebook as a tool for nonprofit fundraising seems like a great idea, but as many nonprofits have discovered, it’s not as easy as it might look. This session provides a step-by-step approach on how to plan your Facebook strategy, create a compelling Facebook Page, establish a community management system and integrate Facebook with your web presence. Using real-life examples of nonprofits who successfully use Facebook as a tool, Christy will demonstrate how to engage donors and attract new members to your online community.
Takeaways:
- How to define your Facebook strategy
- How to create a Fantastic Facebook Page
- How to manage your online community and measure your success
Invitation for a conversation People are talking about you anyway – you need to know what is being said Reflection of your image It’s overwhelming and hard to control
We offer a solution that Monitors the conversations about you, Allows us to submit (workflow) the conversations that need to be addressed to your team, and we report back to you – traffic, tone of conversations, origin of conversations, etc.
Your social media pages are a direct reflection of your image. ACS customizes your social media pages to reflect your image and guide your online conversations.
Real-time monitoring of posts with relevant keywords within FB, Twitter, Blogs etc. Allows you to see what is being said about your organization in the social networking world. Describe what the image
Monitored posts are tagged based on key criteria including: classification, sentiment (positive or negative), action required etc. Describe image
Analytics are provided based on compiled information of tagging criteria, geography, keywords etc. This gives you the big picture in a snapshot. Describe reports