digital marketing

1. Social media
ad Metrics
Presented By: Vishal Bhoi

2. Introduction:
It helps organization to identifying the key social media metrics
are identifying, organization can choose the right tool to measure
the metrics defined.
This would help organization to improve and
enhance their marketing and operational business strategies
by leveraging the power and reach of the social media channels.

3. Important Metrics of Social Media
SOCIAL MEDIA KPIs
(key Performance Indicator)

4. acebook
1. Reach
2. Impression
3. Engagement = POST ( Clicks , Comment , Save , Share , Tag )
4. Page likeand Follow = ( Page like, Followers)
5. Page views
POST
2 2 1
User 1 User 2 User 3
R = 3
I = 5
Monthly
Weekly
Compare =

5. Key Performance Indirect : Twitter

6. Uses Your Branded Hashtag ( #SAVECOWS , #SAVETREES , #DIGITALINDIA )
Clicks On a Link ( TWEET + LINK + CLICKS )
Follows you
Replies To Your Tweets
Retweets
MONTHLY , WEEKLY , GRAPH ANALYSE AND MEASURE

7. Key Performance Indicator : Instagram

8. 1. Impression
2. Engagement
3. Trending or Branding
hashtags
4. Click – Throughs from
Your bio links
5. Follower Growth
6. Instagram Story
Engagement