John Lucas discusses the University of Wisconsin-Madison's shift to using social media for community engagement and how it has helped further the university's goals. Some key points include: The university now uses various social media platforms like crowdsourcing, comments, polls and chats to better connect with people. It focuses on seeding social content everywhere, developing a consistent tone and voice, listening to and conversing with users, and adding social elements like questions to content. Specific social media campaigns the university has run include scavenger hunts and scholarship challenges. The new approach has helped with admissions, alumni engagement, fundraising, customer service, advocacy and reputation.

2. #UWSocial at UW-Madison
@jplucas55/John Lucas

4. Our Old Way

5. Our New Way: Community engagement
Social media
Crowd-sourcing
Comments
Polls
Curation
Chats
Content
User-generation
Campaigns
Mobile

6. Technology = Human connection

7. #1: Seed social everywhere

8. #2: Develop a tone & voice

9. #3: Listen & converse

11. People will forget what you said,
people will forget what you did, but
people will never forget how you
made them feel.
- Maya Angelou

12. #4: Add social spirit to content
 Ask questions
 Respect the audience
 Have fun
 Provide value

13. #5: Integrate social with goals

14. #FINDUW
SOCIAL MEDIA SCAVENGER HUNT
AUG 31-SEPT 2, 2011

15. THE BUCKY CHALLENGE
SOCIAL + SCHOLARSHIPS
SEPT 16-OCT 3, 2011

16. #uwgrad
Commencement

17. And 2.0: social.wisc.edu

19. Our baby: uwrightnow.wisc.edu

20. Where does it get you?

21. Respect and reputation

22. Power of 1,500,000?

23. The takeaway: Power of 1
Impact:
Admissions
Alumni
Giving
Customer
service
Advocacy
Reputation
What you
need

24. On ROI
“Not everything that can
be counted counts, and
not everything that
counts can be counted.”
–Albert Einstein