Social media in_healthcare _boley_krieter
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More healthcare organizations are embracing social media to engage with patients and physicians. Approximately 870 hospitals now have over 2,260 social media accounts. While healthcare used to rely on traditional advertising, social media allows organizations to connect with people at low cost through platforms like Facebook, Twitter, and LinkedIn. Hospitals that implement social media see benefits like increased brand awareness, traffic to their website, and potential new patient acquisition.
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This document discusses the growth of social media use in healthcare in 2010 and strategies for hospitals to effectively utilize social media in 2011. It notes that 890 US hospitals now have social media presences, with over 2,300 total sites. However, many hospitals are merely maintaining a presence rather than actively engaging. The document promotes an online patient community tool that can help hospitals address challenges like meaningful use requirements, privacy, and listening to patient concerns.
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Social media allows for a shift from one-way communication to a conversational model, where people can publish information as well as read it. People engage with social media to stay connected with friends, make new connections, and for self-expression. Social media is changing how people work, play, learn, share information and discover new things. It allows for new ways of collaborating, influencing others, and gathering information. Hospitals should utilize social media to better understand customers, target marketing, build relationships, and drive traffic to their websites to improve search rankings and build loyalty. An effective social media strategy for a hospital includes observing social media use, preparing guidelines, participating through platforms like Facebook and Twitter, integrating social media across departments, and
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This document discusses the use of social media by health care professionals. It begins by defining social media and noting its prevalence of use. It then discusses how health care professionals can use social media for professional networking, education, and patient care. However, it also notes potential risks like privacy breaches and unverified information. The document provides examples of popular social media sites for health care professionals, including those for networking, blogging, microblogging and wikis. It concludes by discussing guidelines to prevent risks when using social media.
Social Media in the Healthcare Industry
Focusing in on the importance of social media when it comes to Healthcare providers reaching patients and the community.
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Health Promotion Practice
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The online version of this article can be found at:
DOI: 10.1177/1524839906289048
2009 10: 24Health Promot Pract
Katz
Kari A. Hartwig, Richard Louis Dunville, Michael H. Kim, Becca Levy, Margot M. Zaharek, Valentine Y. Njike and David L.
Promoting Healthy People 2010 Through Small Grants
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Promoting Healthy People 2010
Through Small Grants
Kari A. Hartwig, DrPH
Richard Louis Dunville, MPH
Michael H. Kim, MPH
Becca Levy, PhD
Margot M. Zaharek, MS
Valentine Y. Njike, MD, MPH
David L. Katz, MD, MPH
objectives (U.S. Department of Health and Human
Services [DHHS], 2000a). Today’s Healthy People 2010
(HP 2010) goals and objectives build on the previous
two decades’ accomplishments and set national targets
for reducing disease and disability and promoting
healthier, longer lives (DHHS, 2000b). Led by the U.S.
DHHS, the overarching goals of the current initiative
are to increase quality and years of life and to eliminate
health disparities (Davis, 2000; DHHS, 2003). DHHS
(2001) encourages working through communities and
local organizations to influence individual behavior
and the promotion and maintenance of environments
conducive to healthier lifestyles.
>>BACKGROUND
Building on the health promotion premise that orga-
nizations and communities are instruments of change
(McLeroy, Bibeau, Steckler, & Glanz, 1988; Stokols,
1992), the DHHS Office of Disease Prevention and
Health Promotion (ODPHP) initiated a pilot study in
October 2001 to develop a national model for engaging
community organizations in health promotion and dis-
ease prevention activities that reflect the national HP
2010 goals and objectives. ODPHP awarded the Healthy
People 2010 Microgrant Project, one of two pilot stud-
ies, to Yale Univer ...
Social Media & Healthcare - Opportunities & Obstacles
Social media presents both opportunities and obstacles for healthcare. It allows for marketing of healthcare services, engagement with patients, and sharing of general health information. However, healthcare is a highly regulated industry, and privacy laws limit what patient information can be shared online. Additionally, many healthcare providers are slow to adopt social media due to regulations and lack of education. While social media can help improve communication between doctors and patients, providers must balance the benefits with the time commitment required. Overall, used appropriately social media may enhance healthcare engagement and outcomes when policies ensure privacy and information sharing complies with all regulations.
PT 2.0: Considerations for an Evolving Marketplace
A look at how Health 2.0 impacts physical therapist practice, marketing, and branding.. As presented at AAOMPT 2009, 10/17/2009, Washington DC
Social Media The Evolving Patient Physician Connection Final
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
Instructions Reply to the threads of at least 2 classmates. Eac.docx
Instructions: Reply to the threads of at least 2 classmates.
Each reply must be at least 450 words.
Each reply must also include a biblical integration and at least 2 peer-reviewed source citations in current APA format in addition to the text.
Trend 1
Wow. All of the choices for this week’s forum response were very interesting to me and it was difficult to decide on only one to focus on. My response this week is on social media as a communication tool. In today’s society, social media is everywhere. It has become an important part of our lives and seems to be engrained in almost every aspect of our daily activities. From Facebook, to Twitter, to Snapchat, it almost seems as though we cannot get away from social media. I think that when the President of the United States is using twitter on a daily basis, social media has consumed us. There was a time, and not so long ago when cell phones did not exist and there were pay phones on corners. Now we have smart phones that can not only make a phone call, but also share video and connect a person to anyone in the world in a matter of seconds. The world truly has become a smaller place.
2 John 1:12 states “Though I have much to write to you, I would rather not use paper and ink. Instead, I hope to come to you and talk face to face, so that our joy may be complete.” I have a feeling that social media is not what Jesus had in mind when he wished to speak face to face. I wonder if he would approve of our use of social media in the world today. He could easily share his message with many, many people worldwide from the comfort of his home.
Ever since social media was first produced, it has quickly been incorporated into the health care industry and a growing number of patients use social media for many things. Patients use social media for many things; it fosters their autonomy by complementing the information provided by healthcare professionals and by providing psychosocial support. Social media use by patients can also be an aid to healthcare professionals by providing a tool to strengthen the organization’s market position and stimulating conversation for brand building and improved service delivery. In fact, social media may have effects on both patients, and on the wider healthcare system. In particular, it allows patients to receive support, and to complement offline information, which may lead to enhancing the empowerment of patients (Smailhodzic, Hooijsma, Boonstra, & Langley, 2016).
While the use of social media in healthcare can be useful, it can also be very dangerous if the communication that is shared is inaccurate and misleading. According to Smailhodzic, Hooijsma, Boonstra & Langley (2016) “one misguided idea on Twitter urged Nigerians to drink excessive amounts of salt water to combat Ebola. This may have led to two deaths and more than 12 admissions to hospital.” Because of misleading information like this example, many healthcare professionals fear that social medi.
Social media and the Oncology Nurse
How does social media fit into the ethical, legal and professional boundaries of oncology nursing? What are concerns and opportunities that an oncology nurse must be aware of when interacting with colleagues, patients and professional social media sites?
At the end of this activity, the learner will be able to:
State the ethical, legal and social justice elements of social media.
Describe how to integrate social media into the practice of oncology nursing.
Develop tools and skills to apply social media to the oncology nurses’ professional and personal daily activities.
Presented in February of 2014 to ONS Chapter meetings.
What Is The State Of Healthcare Content Marketing?
80% of respondents to the Pew survey reported going online for answers to their health questions.
94% of patients say brand reputations is crucial in selecting a facility; however only 26% of hospitals connect with patients via social media
96% of nearly 23,000 respondents used Facebook to gather information about healthcare, with 28% using YouTube and 22% using Twitter
45% of patients said information found via social media would affect their decisions to seek a second opinion. More than 40% of respondents reported that information found via social media would affect the way they coped with a chronic condition or their approach to diet and exercise
There are also a few good case studies as well, specifically the Mayo Clinic and the Cleveland Clinic Health Hub.
TwilioDevCon
The document discusses opportunities for using data, innovation, and technology to improve health and healthcare. It notes rising healthcare costs and an aging population. It describes the US Department of Health and Human Services' (HHS) budget and initiatives to make government data more open and accessible to fuel innovation. Examples are given of apps and startups using HHS data to help consumers and improve care. The document advocates for challenging developers and collaborating across sectors to develop new solutions at the intersection of health, data, and technology.
Scottsdale.2011
The document summarizes the use of social media in healthcare. It discusses how social media use has increased across all age groups and how it is now the top online activity. It outlines the evolution of social networking sites and tools like blogs, photos, videos and how they have transformed one-way communication to two-way dialogues. The document then focuses on how these social media tools are being used in healthcare for information sharing, medical education, collaboration, research and professional networking. It provides examples of hospitals, organizations and individuals using social media and the benefits it provides.
Social Media Possibilities for Public Health
Social media can be a powerful tool for public health organizations if implemented strategically. The document discusses trends in online health information seeking and outlines common reasons why social media plans fail in healthcare, including lack of clear objectives, inadequate engagement, and weak measurement of outcomes. It emphasizes starting with a strategic plan that identifies objectives and ways to measure success, and engaging stakeholders to build a system that achieves the desired results.
Smarter Healthcare Using Social Media
This presentation explains how to use social media in the health care industry effectively and the finer elements and available opportunities using Facebook and Twitter, specifically.
Patients Rising: How to Reach Empowered, Digital Health Consumers
Kru Research's white paper discussing how to reach out to empowered, digital, health consumers or e-Patients. Discussion of participatory medicine, digital health consumers, e-Patients, web 2.0, the power of social media, ROI of social media, regulatory concerns, HIPAA, FDA, adverse event reporting, and the future of social media in health marketing.
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Social Media & Healthcare - Opportunities & Obstacles
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Social media in_healthcare _boley_krieter
- 1. Social Media In Healthcare By Jennifer Boley Amanda Krieter
- 2. The one thing that is certain is that healthcare is constantly changing and organizations must change with it. Change In Healthcare
- 3. What Is The Groundswell? The groundswell is a social trend in which people use technology to get the things they need from each other, rather than from traditional institutions like corporations. This is a term that organizations need to be familiar with because more and more businesses are leaning toward technology to find what they need. Bernoff, Josh and Charlene Li. (2008). Groundswell: Winning in a World Transformed by Social Technologies. Forrester Research. Page 9.
- 5. The first Twitter account was set up in 2008.
- 6. About 870 hospitals now have roughly 2,260 social media sites.
- 7. In 2005, The Mayo Clinic began promoting its podcasts using social media.
- 8. As of November 2010, Children’s Hospital Boston had 441,879 Facebook fans.“More Hospitals Creating Positions Specially to Manage Social Media.” (2010). iHealthBeat. http://www.ihealthbeat.org/articles/2010/11/8/more-hospitals-creating-positions-specifically-to-manage-social-media/ Retrieved January 5, 2011. Carlson, Maureen. (2010). “Hospitals Embracing Social Media.” The Hospital Corporate Development Summit. http://hospcorpdev.com/HospitalsEmbracingSocialMedia.aspx Retrieved April 20, 2011. Using The Social Media
- 10. Approximately 64% of physicians now use smartphones.
- 11. 41% of physicians’ research takes place online. “Social Media in Healthcare Marketing: Making the Case.” (2009). Online Marketing Blog. http://www.toprankblog.com/2009/10/social-media-in-healthcare-marketing-5-tips-for-approval/ Retrieved April 16, 2011.
- 14. Get the right people to run your strategy.
- 15. Get your agency and technology partners in sync.
- 16. Plan for the next step and for the long term.Bernoff, Josh and Charlene Li. (2008). Groundswell: Winning in a World Transformed by Social Technologies. Forrester Research. Page 212.
- 18. Reach out to your most active customers.
- 19. Plan to drive traffic to your community.
- 20. Build in a reputation system.
- 21. Let your customers lead you.Bernoff, Josh and Charlene Li. (2008). Groundswell: Winning in a World Transformed by Social Technologies. Forrester Research. Page 174.
- 23. It helps the public by giving them another trusted source to consider.
- 24. This allows the potential patients to become aware of services and employees of the healthcare organizations.Bothum, Kelly. (2009). “Hospitals Embracing Social Media.” Delaware Online. http://www.nemours.org/content/dam/nemours/www/filebox/service/prevention/nhps/inthenews/socmediahealth.pdf Retrieved April 18, 2011. Hospitals Leaning Towards Social Media
- 25. Business Benefits Of Using Facebook Applications Branding Customer Engagement Drive Web Traffic Reputation Management New Customer Acquisition Lead Generation Client Retention The Viral Effect Feedback Mechanism Build Business Use Cases Access to the Social World and it’s Inherent Value “11 Business Benefits of Using Facebook Applications.” (2007). Marketing Jive. http://www.marketing-jive.com/2007/09/11-business-benefits-of-using-facebook.html Retrieved April 12, 2011.
- 27. Save money on what you don’t spend on print media and television ads.“The Pros and Cons of Social Media Marketing: Surviving and Thriving in the Era of User Generated Content.” (2010). TRUSTe Whitepaper. http://elearning.isu.edu/moodle/file.php/7718/Pros_and_Cons_of_SoMe_Marketing_2010.pdf Retrieved March 28, 2011. Cost Efficient