This document discusses how social media and technology are changing healthcare. It provides examples of how patients can use online resources like ZocDoc to find and book appointments with doctors, and how healthcare professionals use tools like LexiComp as a medical encyclopedia. The document also discusses how technology helps with patient education through email, videos, and aids in overcoming communication barriers with services like video interpreters. Social media allows patients to form online support communities and share health experiences.

1. Social Media Changing
Healthcare
Anthony J. Baysah
NINF 5302
Dr. Rose P. Estrada
2/17/16

2. Objectives
Why do health consumers and
health professionals engage in the
use of social media, internet, and
various technological devices?

3. Accessibility
What consumers want?
When an individual develops signs and symptoms
of an illness or medical condition, that person
wants answers or an idea of what's going on right
away.
The Internet and technology demonstrates:
Mobility, Efficiency, and Instant Answers through
devices such as smart-phones, tablets, and
computers.

4. Zoc Doc
Zoc Doc is a website where patients can make
appointments online. This website allows clients to
filter their search by, insurance, medical specialty,
availability, and gives a thorough background of each
doctor (ZocDoc).
This also allows medical professionals to better
advertise their medical services in a cost effective
manner compared to billboard advertisement.

6. Healthcare
Professionals
Healthcare professionals don’t know
everything.
LexiComp is website that serves as a medical
encyclopedia for medical professionals and is
able to help inform medical staff on health
topics such as medications, side effects,
disease process, etc.

8. Technological Education
Discharge Education
When it comes to discharging patients, patients have the
tendency to lose paperwork.
Emailing patients their instructions gives patients the option
of saving their instructions and printing it out for their use.
With technological education, video technology is a prime
and benefical example of visual demonstration
For example- a patient using a Foley at home has the
opportunity to watch videos at their own pace and can
apply it to their knowledge.

9. Aiding in Barriers
Communication Barriers
Sign Language & Foreign Languages
Language lines have aided health professionals in
communicating effectively with patients. It has also
helped decreased patient’s anxiety, fear, and increase
in safety and education (languagelines).
Tablets are used for patients that communicate in Sign
Language by connecting with an interpreter through
video.

11. Social Media
90% of health consumers use their peers
recommendations when it comes to seeking medical
advice (socialnomics).
Social Media is a source of reliable advertisement and
it too can help health professionals advertise their
services.

12. Social Media
Social media allows for patients to come together as
a “community” to relay health specific information
and patient’s own experiences.
It is a pathway for patients to form support groups
and assist one another in times of distress.

13. References
Healthcare Interpretation and Translation –
LanguageLine Solutions. (n.d.). Retrieved
February 17, 2016, from http://
www.languageline.com/solutions/industries/
healthcare-interpretation/
Japan Railway to launch Sign-language service via
iPads. (2013). Retrieved February 17, 2016, from
http://globalaccessibilitynews.com/2013/06/19/japan-
railway-to-launch-sign-language-service-via-ipads/
Lexicomp® Online. (n.d.). Retrieved February 17,
2016, from
http://www.wolterskluwercdi.com/lexicomp-online/

14. References
Social Media Revolution 2015 #Socialnomics. (n.d.).
Retrieved February 17, 2016, from https://
www.youtube.com/watch?v=jottDMuLesU
Zocdoc. (n.d.). Retrieved February 17, 2016, from
https://www.zocdoc.com/?marketing=true