Social networks have become increasingly important tools for organizations to reach stakeholders and share information. The document discusses how social networks like Twitter, Facebook, and LinkedIn have impacted various industries and organizations. In healthcare specifically, social networks hold potential for communication, collaboration, and information sharing between providers and patients. Some healthcare organizations are already using social media to better understand patients' experiences and improve care.
Presentation to WARC and ESOMAR digital conference on Web2.0. Processes for research innovation, technology and collective intelligence.
Dr Mariann Hardey, Lecturer in Social Media Marketing, Durham Business School, University of Durham.
Social media are basically web-based tools used for computer-mediated communication. It is a powerful tool that healthcare professionals can use to communicate and interact with patients. It has become an undeniable force that healthcare industry must reckon with. This paper provides a brief introduction on how, where, and why social media are being used in the health care sector. Matthew N. O. Sadiku | Nana K. Ampah | Sarhan M. Musa"Social Media in Healthcare" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: http://www.ijtsrd.com/papers/ijtsrd15907.pdf http://www.ijtsrd.com/computer-science/world-wide-web/15907/social-media-in-healthcare/matthew-n-o-sadiku
Using Social Technologies for Public Health, 2014Douglas Joubert
Our 2014 presentation to the students of the “New Social Technologies and Social Media Approaches for Health”
Location: At the JHU Bloomberg School of Public Health in Baltimore, Maryland
Social Media Activity Index 2011 reveals many new approach on how social media on business activities. Including CEO adaptability and how corporate anticipate the rapid changes on the growth.
Just a year ago, Pew Internet & American Life Project report that nearly 113 million Americans were using the Internet to gather health-related information. It's not news that the Internet has become a magnet for people looking for quick answers when it comes to health issues, whether or not the results of searches are providing them with the best information on a regular basis.
"Social networks constitute the greatest global information platform on the Internet today. They have become an indispensable part of our daily lives as people spend more time socializing on the Internet. They have witnessed their collective fortunes rise as they become ubiquitous in our lives. The penetration of these technologies into the popular culture has been pervasive. However, creating online social networks raises privacy concerns of possible misuse. This paper provides a brief introduction to social networking and its diverse applications. Matthew N. O. Sadiku | Adedamola A. Omotoso | Sarhan M. Musa ""Social Networking"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21657.pdf
Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/21657/social-networking/matthew-n-o-sadiku"
Weighing in on Social Media
Hands-On Social Media Workshop
ADEU -- Association of Diabetes Educators of Utah
Update Pre-Conference Workshop
November 4, 2009
Presented by Nancy Lombardo, MLS;
Todd Vandenbark, MLS/TM;
Ginny Burns, CDE, RN, MEd;
Grant Sunada, MPH
How social media is bridging the gap between local government and citizens in...Cyber Mum
In each of the last three years, BDO’s Local Government Social Media Survey has explored social media within local government to understand how councils are using social media as a tool to improve services.
See the PDF of the report here http://www.bdo.co.uk/__data/assets/pdf_file/0010/978949/BDO-Social-Media-Report-2014.pdf
It is being posted here for easy access to the data
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
Presentation to WARC and ESOMAR digital conference on Web2.0. Processes for research innovation, technology and collective intelligence.
Dr Mariann Hardey, Lecturer in Social Media Marketing, Durham Business School, University of Durham.
Social media are basically web-based tools used for computer-mediated communication. It is a powerful tool that healthcare professionals can use to communicate and interact with patients. It has become an undeniable force that healthcare industry must reckon with. This paper provides a brief introduction on how, where, and why social media are being used in the health care sector. Matthew N. O. Sadiku | Nana K. Ampah | Sarhan M. Musa"Social Media in Healthcare" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: http://www.ijtsrd.com/papers/ijtsrd15907.pdf http://www.ijtsrd.com/computer-science/world-wide-web/15907/social-media-in-healthcare/matthew-n-o-sadiku
Using Social Technologies for Public Health, 2014Douglas Joubert
Our 2014 presentation to the students of the “New Social Technologies and Social Media Approaches for Health”
Location: At the JHU Bloomberg School of Public Health in Baltimore, Maryland
Social Media Activity Index 2011 reveals many new approach on how social media on business activities. Including CEO adaptability and how corporate anticipate the rapid changes on the growth.
Just a year ago, Pew Internet & American Life Project report that nearly 113 million Americans were using the Internet to gather health-related information. It's not news that the Internet has become a magnet for people looking for quick answers when it comes to health issues, whether or not the results of searches are providing them with the best information on a regular basis.
"Social networks constitute the greatest global information platform on the Internet today. They have become an indispensable part of our daily lives as people spend more time socializing on the Internet. They have witnessed their collective fortunes rise as they become ubiquitous in our lives. The penetration of these technologies into the popular culture has been pervasive. However, creating online social networks raises privacy concerns of possible misuse. This paper provides a brief introduction to social networking and its diverse applications. Matthew N. O. Sadiku | Adedamola A. Omotoso | Sarhan M. Musa ""Social Networking"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-3 , April 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21657.pdf
Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/21657/social-networking/matthew-n-o-sadiku"
Weighing in on Social Media
Hands-On Social Media Workshop
ADEU -- Association of Diabetes Educators of Utah
Update Pre-Conference Workshop
November 4, 2009
Presented by Nancy Lombardo, MLS;
Todd Vandenbark, MLS/TM;
Ginny Burns, CDE, RN, MEd;
Grant Sunada, MPH
How social media is bridging the gap between local government and citizens in...Cyber Mum
In each of the last three years, BDO’s Local Government Social Media Survey has explored social media within local government to understand how councils are using social media as a tool to improve services.
See the PDF of the report here http://www.bdo.co.uk/__data/assets/pdf_file/0010/978949/BDO-Social-Media-Report-2014.pdf
It is being posted here for easy access to the data
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
HCS490 v11External Influences on Consumer Choice WorksheetHCSJeanmarieColbert3
HCS/490 v11
External Influences on Consumer Choice Worksheet
HCS/490 v11
Page 2 of 2
External Influences on Consumer Choice Worksheet
Health care consumers receive various communications about different health care options. It is important to understand consumer demographics to determine the impact (positive or negative) media, social networks, branding, marketing, and communication play in health care consumer choices.
In this assignment, you will research managed care plans to determine what impact social media and other external influences have on consumer behaviors. Research the different managed care insurance plans listed below by reviewing various health care organizations or resources (e.g., Kaiser as an HMO).
Consider within your research who might access the health care systems (i.e., age, generation, socioeconomic status, military/veteran, and health care insurance plans, etc.).
List 2 advantages and 2 disadvantages of HMOs, PPOs, and POSs in the following chart.
Health Maintenance Organization (HMO)
Preferred Provider Organization (PPO)
Point of Service (POS)
Advantages
1.
2.
1.
2.
1.
2.
Disadvantages
1.
2.
1.
2.
1.
2.
Write a 90- to 175-word response to the following prompts. Consider the information you listed in the chart above as well as what you know about consumer behavior when you compose your response.
· Explain the impact media and social networking have on consumers when choosing the most appropriate managed care health insurance plans. Consider the positive and negative impacts.
· Describe how branding, marketing, and communication influence a consumer’s choice when considering an appropriate managed care health insurance plan. Consider positive and negative influences.
· Explain how communication and education to consumers differ by generation when marketing managed care health insurance plans. Consider why it is important to communicate and educate differently across generations.
Cite 2 peer-reviewed, scholarly, or similar references.
Copyright 2021 by University of Phoenix. All rights reserved.
Copyright 2021 by University of Phoenix. All rights reserved.
7.2 Discussion Board: Effective Project Communication Topic 1
Topic 1: Documenting and Communicating Project Progress
One of the concepts discussed in Chapter 6 of the textbook “Strategic Project Management – BUS 5661” is the importance of documenting and communicating the progress on a project. Your company is a major software development company that develops enterprise software for Internet and mobile applications. You have recently been appointed the team leader on a new software development project. The members of your team have worked on various software development projects for the company. At your first team meeting, you suggest that the team meet every time the project reaches a major milestone, as defined in the project plan. However, several members of your team complained that the meetings are a waste of time. These members feel that a well-writte ...
The increasing role of social media has been recognized as an increasingly effective marketing tool for a broad section of enterprises. This paper highlights the first stage of the engagement strategy using social media for an academic laboratory, and provides an insight for others wishing to take advantage of the various social networking tools that are available. The lab engages with different constituencies such as students, faculty, and alumni, industrial and governmental agencies. As these constituents online presence is fragmented over a number of different social websites (Twitter™, LinkedIn™ for example), there is no longer an effective single point of contact to engage them. With that in mind, researchers in the lab created accounts on, and started using Twitter™, LinkedIn™ and SlideShare™. Data about site referrals to the BSPA Laboratory’s homepage was gathered using Google Analytics™, in order to analyze the effects (if any) that social networks might have in promotional activities and increased interaction with the BSPA Laboratory home page (http://www.bspalabs.org/). Although this paper is a preliminary report on a short term progress, the data shows the differences in unique visitors before and after becoming active in social networks and will show data linking specific social network with an effect.
Remixing Public Health: Tools for Public Health InnovationJody Ranck
This is an extensive outline of some tools, trends, concepts, platforms and ideas that we can harness to drive innovation in public health and the Healthy Cities movement.
A century from now historians may look back on the beginning of the era of ubiquitous computing and note how human behavior fundamentally changed, when access to information and communication became instantaneous for nearly every person across the world.
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
1. Social Networks in Health Care:
Communication, collaboration and insights
Foreword
At Chirp, Twitter’s first ever developers’ conference held in
April 2010, Twitter announced that people were enrolling
at a rate of 50,000 per day and that it had more than 100
million unique users. As of June 2010, Facebook boasts 400
million users and has created its own unique cyber culture.
Social networking is to the current era what online access
was just 20 years ago – a transformational change in how
information is accessed and shared.
In this issue brief, we provide a snapshot of social
networking’s evolution and explore its current and potential
impacts on the health care industry. We believe that social
networking is an important trend: Industry stakeholders
who do not consider how to incorporate social networks
into their future strategies risk being run over on the
super-highway of health information sharing.
Paul H. Keckley, Ph.D.
Executive Director
Deloitte Center for Health Solutions
Overview
Public, Internet-based social networks can enable
communication, collaboration and information collection
and sharing in the health care space. About one-third of
Americans who go online to research their health currently
use social networks to find fellow patients and discuss
their conditions,1,2 and 36 percent of social network
users evaluate and leverage other consumers’ knowledge
before making health care decisions.3 Social networks hold
considerable potential value for health care organizations
because they can be used to reach stakeholders, aggregate
information and leverage collaboration.
This issue brief offers a high-level overview of social
networking, its industry and societal impacts; describes
social networking initiatives in health care; provides key
applications by health care sector; compares health care’s
efforts to other industries and offers industry implications.
Produced by the Deloitte Center for Health Solutions
Issue Brief:
1 Manhattan Research’s Cybercitizen Health v9.0.
2 Noah Elkin, “How America Searches: Health and Wellness,”
iCrossing, January 2008.
3 Jupiter Research, Online Health: Assessing the risks and
opportunity of social and one-to-one media, 2007.
4. Issue Brief: Social Networks in Health Care: Communication, collaboration and insights 4
Similar to their growing importance in other industries, social networks are playing an increasingly prominent role in health care. Fifty-five percent of surveyed Americans get information about a therapy or condition online.19 Sixty percent of surveyed physicians are interested in using social networks for professional purposes,20 approximately one out of every six U.S. physicians are members of Sermo, an online physicians network21 and 65 percent of surveyed nurses indicate they are planning to use social networks for professional purposes.22 Because both consumers and clinicians are using social networks, health care organizations have an opportunity to leverage their influence across multiple audiences.
For example, the website PatientsLikeMe gives consumers a way to track disease progress, access disease information and learn from the real-world experiences of other patients with the same medical condition and to share their findings with patients, health care professionals and industry organizations that are trying to treat the disease. Other consumer-directed sites include MedHelp which, in addition to being a social network, offers a number of tracking tools for pain, weight and other chronic conditions; CureTogether, which helps people anonymously track and compare health data to better understand their bodies, make more informed treatment decisions and contribute data to research; DailyStrength, which allows patients and caregivers to give and receive support; Inspire, which hosts different communities, some of which are co-sponsored by non-profit foundations, to educate and offer support; and FacetoFace Health, a social network that uses a proprietary algorithm to match people with similar diagnoses.
As more patients use social networks to track their health conditions and care, industry organizations have an opportunity to interact with the members of these online communities and to leverage “real world” data sets to inform new treatments and care pathways.
• Hospitals increasingly are using social networks for promotional purposes and to gauge consumer experiences with their organizations.
• More than 700 of the U.S.’ 5,000 hospitals have a social media and social networking presence to enhance their ability to market services and communicate to stakeholders.23
• Cancer centers such as MD Anderson are developing communities to understand how their patients view their care experiences.24
• Government agencies including the Food and Drug Administration (FDA) and the CDC are using social networks to engage the public during product recalls and in H1N1 flu pandemic preparations.25
Sixty percent of surveyed physicians and
65 percent of surveyed nurses are interested
in using social networks for professional purposes.
19 2010 Survey of Health Care Consumers, Deloitte Center for Health Solutions.
20 Manhattan research Taking the Pulse, v9.0.
21 Sermo website, About us, http://www.sermo.com/about/introduction, accessed April 2010.
22 Nicholson Kovac Inc, New Media Usage Study: Healthcare professionals, February 2010.
23 Hospital Social Network Data & Charts, Bennett Ed. May 22, 2010, http://ebennett.org/hsnl/data.
24 Li, Charlene, and Bernoff, Josh. “Groundswell: Winning in a World Transformed by Social Technologies,” 2008.
25 H1N1 Web and Social Media Metrics Cumulative Data Report April 22, 2009 – December 31, 2009, Division of eHealth Marketing (DeHM) National Center for Health Marketing (NCHM) Centers for Disease Control and Prevention (CDC).
8. Issue Brief: Social Networks in Health Care: Communication, collaboration and insights 8
Authors
Paul H. Keckley, PhD
Executive Director
Deloitte Center for Health Solutions
pkeckley@deloitte.com
Michelle Hoffmann, PhD
Senior Manager
Deloitte Center for Health Solutions
mihoffmann@deloitte.com
Acknowledgements
We wish to thank Jennifer Bohn, Kerry Iseman, Jessica Rosen and the many others who contributed their ideas and insights during the design, analysis and reporting stages of this project.
Contact information
To learn more about the Deloitte Center for
Health Solutions, its projects and events, please visit:
www.deloitte.com/centerforhealthsolutions.
Deloitte Center for Health Solutions
555 12th Street N.W.
Washington, DC 20004
Phone 202-220-2177
Fax 202-220-2178
Toll free 888-233-6169
Email healthsolutions@deloitte.com
Web http://www.deloitte.com/centerforhealthsolutions