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Social Media in City and County Government
This document provides an overview of social media tools and how government officials can utilize social media. It discusses how the media landscape is changing with massive layoffs in newspapers and the growth of sites like Facebook. It then summarizes various social media tools like blogs, podcasts, YouTube, and wikis. The document also provides a case study of how the Mayo Clinic has effectively used blogs, podcasts, Facebook, and YouTube to share medical information. It concludes by offering practical advice on how government officials can use social media tools to meet their goals and deal with negative posts.
