SlideShare a Scribd company logo
One Sentence Takeaways from
Social Media Day in Jacksonville
M. Valentina Escobar-Gonzalez, MBA
Beyond Engagement
Beyond-Engagement.com
http://beyond-engagement.com
Dennis Yu, Blitz Metrics: Facebook Organic Reach is 1-
2%. *see website for a blog post on his presentation
http://beyond-engagement.com
Carlos Gil, Gil Media Group: Most active used platform
is Instagram, most competitive advantage is to listen!
Caitlin Angeloff: Docusign – By the year 2020, 80%
of content will be video.
@valentinaeg http://beyond-engagement.com
http://beyond-engagement.com
Derral Eves, VidSummit – Content is king, distributor is queen.
This visual in the picture was one of the most popular parts of his presentation
http://beyond-engagement.com
Leslie Samuel, Social Media Examiner – Be first in the game,
be transparent, and focus on helping others.
http://beyond-engagement.com
Jay Owen, Design Extensions – “Content Multiplication” repurpose,
slice your videos into one minute segments, and transcribe it and
turn it into blog post
http://beyond-engagement.com
Jenn Talley, Johnson & Johnson Vision – Insight-based content
is going to connect with audiences.
http://beyond-engagement.com
Michael Barber, Godfrey – his presentation was called Making Lemonade:
How Beyonce Can Teach the Modern Marketer to Rule the World. He
provided examples from each of Beyonce’s biggest hits and shared case-
studies. *see website for a blog post on his presentation
http://beyond-engagement.com
Duncan Wardle, iD8 & Innov8 – “What If” (rules didn’t exist) he provided
examples of when companies asked themselves that question and how it
is transformed a services or product. *see website for a blog post on his presentation
http://beyond-engagement.com
Matt Pitman, Times-Union Media: Share your videos on
Facebook, FB Video Uploads have 54% more organic views than
YouTube.
http://beyond-engagement.com
Jenn Watson, The Weather Channel: If you wait for perfection, you
will never go live. The Majority of the raw videos perform better.
http://beyond-engagement.com
Nelson Burton, Interchanges: Specify converts! Tools he shared
that might be useful include: Hunter.io, clearbit.com, rebump.cc
http://beyond-engagement.com
Darnell Brady, Jaguars: Group brainstorms – don’t be a silo, best
ideas come from other departments.
http://beyond-engagement.com
Dr. Margaret Stewart, UNF: Revisit your social listening strategy
routinely, it should include keywords, hashtags, relevant
hashtags, gatherings from competitors.
http://beyond-engagement.com
Danny Monzon, DM Digital: How to Scan a code. Go to Messenger App,
People, then Scan Code. It was fun to communicate with his bot.
http://beyond-engagement.com
Jenn Herman, Jenn’s Trends: Instagram has lower bounce rates
than other social media platforms. Focus on less content & better
content!
http://beyond-engagement.com
Kenny Harper, Rock my Image: Focus on the biggest impact of
your business. Those top 20%.
http://beyond-engagement.com
Luria Petrucci, Live Streaming Pros: Integrate personal stories as
content about you.
Join Me on Social Media!
 Facebook.com/BeyondEngagement
 Twitter: @EquineValentina
 Instagram: @ValentinaEG
 On LinkedIn too!
http://beyond-engagement.com
Reach me privately
beyond-engagement.com
valentina@beyond-
engagement.com
855-880-5082
http://beyond-engagement.com

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Social Media Day Jacksonville 2018 - One tip from each presenter with visual

Editor's Notes

  1. Add Burrito Facebook Post and Add How to post as yourself vs page post
  2. New product or service in the last year? New location? Explain the Tomy Thai example Picmonkey.com Engage with other companies as your Page