This document discusses Mayo Clinic's use of social media to engage key stakeholders. It describes Lee Aase, the manager of syndication and social media at Mayo Clinic, and outlines Mayo Clinic's social media plan to reach people directly through platforms like blogs and podcasts. The document also provides examples of Mayo Clinic's initial forays into social media, including blogs, YouTube, and Facebook, and encourages other organizations to practically use social media to meet their own goals.
Slides used in Vquence's VQmetrics launch 19th March 2009. Vquence provides technology and consultancy on social video, which is video published through social networks. In particular, the VQmetrics SaaS system helps customers keep track of their videos across multiple sites and aggregate/segment results appropriately.
Social Media Marketing (Comprehensive) PowerPoint Presentation: 180 slides w...Andrew Schwartz
PowerPoint Presentation Content Slides Include:
• Learning objectives for this presentation
• Definition/s of team building
• Etymology – team (4 points)
• Etymology – build (2 points)
• Basic team concepts (3 points)
• Characteristics of a team (5 points)
• Why teamwork? (3 points)
• Why teams work graphic
• Conceptions of teams (15 points)
• Intrinsic team elements (19 points)
• Team development stages (5 points +2 charts)
• Team development stages Diagram
• Why teams work (25 points)
• Structuring your team (19 points)
• Leader responsibilities (15 points)
• Team building (12 points)
• What effective teams do (14 points)
• Team development stages (4 points)
• Group building behaviors (27 points)
• Arriving at a consensus (4 points)
• Obstacles faced by teams (14 points)
• Conflict (13 points)
• Conflict avoidance (5 points)
• Constructive criticism (16 points)
• Accepting criticism (8 points)
• Overcoming obstacles (14 points)
• Evaluating performance (17 points)
• Team performance curves (6 points)
• Team performance curve graphic
• Evaluating performance graphic
• Major changes (2 points)
• Remember (6 points)
• Actions steps (16 points)
Slides used in Vquence's VQmetrics launch 19th March 2009. Vquence provides technology and consultancy on social video, which is video published through social networks. In particular, the VQmetrics SaaS system helps customers keep track of their videos across multiple sites and aggregate/segment results appropriately.
Social Media Marketing (Comprehensive) PowerPoint Presentation: 180 slides w...Andrew Schwartz
PowerPoint Presentation Content Slides Include:
• Learning objectives for this presentation
• Definition/s of team building
• Etymology – team (4 points)
• Etymology – build (2 points)
• Basic team concepts (3 points)
• Characteristics of a team (5 points)
• Why teamwork? (3 points)
• Why teams work graphic
• Conceptions of teams (15 points)
• Intrinsic team elements (19 points)
• Team development stages (5 points +2 charts)
• Team development stages Diagram
• Why teams work (25 points)
• Structuring your team (19 points)
• Leader responsibilities (15 points)
• Team building (12 points)
• What effective teams do (14 points)
• Team development stages (4 points)
• Group building behaviors (27 points)
• Arriving at a consensus (4 points)
• Obstacles faced by teams (14 points)
• Conflict (13 points)
• Conflict avoidance (5 points)
• Constructive criticism (16 points)
• Accepting criticism (8 points)
• Overcoming obstacles (14 points)
• Evaluating performance (17 points)
• Team performance curves (6 points)
• Team performance curve graphic
• Evaluating performance graphic
• Major changes (2 points)
• Remember (6 points)
• Actions steps (16 points)
The slides to accompany a conference call I did on April 2, 2009 as a recap to the January BlogWell conference, which was sponsored by the Blog Council. This is the history of our Mayo Clinic involvement in social media.
BlogWell Chicago Social Media Case Study: Mayo Clinic, presented by Lee AaseSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/
In his BlogWell Chicago case study presentation, "Mayo Clinic’s Natural Progression to Social Media," Lee Aase talks about how Mayo Clinic has the most powerful brand in healthcare, built over more than a century primarily through old-fashioned word of mouth recommendations from satisfied patients, and secondarily through news media stories. Lee describes how Mayo Clinic is using social media tools to cost-effectively catalyze word-of-mouth while also generating mainstream media stories, and how your company can, too.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
The slides for my free webcast on Mayo Clinic's experience in social media, presented August 4, 2009 in cooperation with Ragan Communications. For more details go to http://social-media-university-global.org/2009/08/mayo-clinic-social-media-webcast/ or follow the #mayoragan tag on Twitter.
The slides to accompany a conference call I did on April 2, 2009 as a recap to the January BlogWell conference, which was sponsored by the Blog Council. This is the history of our Mayo Clinic involvement in social media.
BlogWell Chicago Social Media Case Study: Mayo Clinic, presented by Lee AaseSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/
In his BlogWell Chicago case study presentation, "Mayo Clinic’s Natural Progression to Social Media," Lee Aase talks about how Mayo Clinic has the most powerful brand in healthcare, built over more than a century primarily through old-fashioned word of mouth recommendations from satisfied patients, and secondarily through news media stories. Lee describes how Mayo Clinic is using social media tools to cost-effectively catalyze word-of-mouth while also generating mainstream media stories, and how your company can, too.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
The slides for my free webcast on Mayo Clinic's experience in social media, presented August 4, 2009 in cooperation with Ragan Communications. For more details go to http://social-media-university-global.org/2009/08/mayo-clinic-social-media-webcast/ or follow the #mayoragan tag on Twitter.
Slides from today's program at the 3rd Annual Communities of Practice Conference for National Center for Medical Education Development and Research in Nashville, TN.
Making Social Media Work in your OrganizationLee Aase
Slides for my presentation today at #APRE2019, the Allied Public Relations Executives Annual Conference in Scottsdale, Ariz. This is a group of PR leaders from various state hospital and health care organizations.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
Slides for my 10 April 2018 presentation for the Global Network of Healthcare Innovation Centers on Social Media in health care, and particularly the relevance for institutions like Mayo Clinic.
Slides for social media training sessions for Mayo Clinic nurse leaders, to enable them to more effectively guide their staff. Learn more at: https://socialmedia.mayoclinic.org/2018/02/19/empowering-nurse-leaders-to-embrace-social-media/
Mayo Clinic Social Media Network Resources and Membership BenefitsLee Aase
An outline of the free health care social media resources available through the Mayo Clinic Social Media Network, as well as premium benefits for individuals and organizations.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
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Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
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Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
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See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
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Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
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1. Engaging Key Stakeholders
through Social Media
Lee Aase
Manager, Syndication and Social Media
Mayo Clinic
June 6, 2008
2. About Lee Aase
• Political Science, B.S.
• 20 yrs. Media Relations
• Manager, Syndication/
Social Media
• Google/“Friend” me
3. What I told our Mayo Clinic Florida
Supervisors Yesterday
Word of Mouth, News Media have been
crucial to building Mayo preference
Social Media combine both:
Anyone can be a publisher or
broadcaster
Word of Mouth spreads rapidly
Social Media are here to stay, and
bring some threats but also immense
opportunities to Mayo
3
4. So why should we pay
attention to new media?
• 2000: Tribune Co. buys
LA Times for $8 billion
• 2007: Sam Zell buys
Tribune (with Times) for
$8.2 billion
5. Media Values
• Wall Street Journal = $5 billion
• Chicago Tribune = $8.2 billion
• Star Tribune = $0.53 billion
• Total for all 3 < Facebook ($240
million for 1.6 percent)
• Facebook didn’t exist in Jan. ‘04
8. Mayo Clinic Social Media Plan
• Reach people directly
• Started with Medical Edge
• Produce economically to fit each
medium
• Provide platforms for sharing
• Create outposts on popular sites
• Energize word of mouth
• Leverage social media with mass
media and vice versa
8
9. First Foray in New Media
• Existing Medical Edge radio mp3s
• Launched Sept. ‘05; Downloads up
8,217 percent Oct. vs. Aug.
14. Getting Started with Blogging
• Personal blog since July ’06
• Asked to Develop Public Affairs
Department blog in Dec. ’06
• How do you do it without IT Support?
14
20. Let’s Talk
• First highly visible internal blog
• Wordpress on internal mainframe
• For discussion with VPs regarding
Mayo’s strategic priorities and how
we apply them to our work
• Virtual, asynchronous meeting
• Open discussion vs. “black box”
20
21. Wikis
• Variable experience with Pilot
• Some teams building plans
collaboratively
• Others more traditional Word/
track changes mode
• Lack of WYSIWYG is barrier
• Advantage is easy linkage from
blog for reference
21
31. Recent Mayo Clinic Social Media
Developments
• Health Policy Blog
• Podcast Blog
• Diversity in Education Blog
• YouTube Channel
• http://social-media-university-
global.org/2008/05/07/mayo-clinic-
social-media-progress-report/
31
36. Key Tool: Flip Video Camera
• Affordable for all campuses
• Recording interviews (with tripod)
improves existing processes
• Provides potential blog resources
• Audio of full interview
• Video excerpts
• Limited group of video editors to
ease adoption, ensure quality
36
37. “Your kids are not
smarter than you are.
They’re just not
afraid to look dumb.”
-- Lee Aase, Chancellor, Social
Media University, Global (SMUG)
37
38. How can you practically use social
media to meet your goals?
• Blog or Facebook for support groups,
internal communications
• Facebook fan page, ads, secret groups
• Twitter to activate crisis or leadership team
• Wikis for collaborative editing
• Podcasts internally or externally
• YouTube - Tell Your Story
• Anything you’ve seen from Mayo examples
38
39. No Barriers to Starting Yourself
• Get a FREE RSS reader, subscibe to feeds
• Get iTunes (FREE), subscribe to podcasts
• Start a FREE personal blog
• Open a FREE YouTube account and
upload a video
• Try Flickr or another FREE photo service
• Get Audacity to record audio FREE
• Open a FREE profile on Facebook and
“friend” me
39
40. Don’t Go it Alone: Get SMUG
Social Media University, Global
• Origins in “12-Step Program” and
Facebook 101 seminar
• Social media for lifelong learners
• Free Tuition (Room & Board not incl.)
• Google Lee Aase or SMUG University
to audit classes, apply for admission
• Established Jan. 24, 2008
• social-media-university-global.org
40