Uploaded byLee Aase
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Presentation at Ragan Workshop
This document discusses Mayo Clinic's use of social media to engage key stakeholders. It describes Lee Aase, the manager of syndication and social media at Mayo Clinic, and outlines Mayo Clinic's social media plan to reach people directly through platforms like blogs and podcasts. The document also provides examples of Mayo Clinic's initial forays into social media, including blogs, YouTube, and Facebook, and encourages other organizations to practically use social media to meet their own goals.
